Scott Nichols didn\u2019t literally write the book on running a tanning business, but he probably could. After providing monthly articles to Smart Tan Magazine for several years, Scott says he\u2019s actually considered compiling his pieces into a book. Even so, hundreds of pages of articles can hardly scratch the surface of what Nichols has learned in almost 25 years in the industry.<\/p>\n
Over that many years, you\u2019re bound to learn a lot, but Scott has been maximizing every opportunity to learn and grow from the start, when he picked up Smart Tan Magazine as a college student working in a salon for the first time. From that point on, he\u2019s continued his pursuit of any and all knowledge and advice that might help him improve as a business operator.<\/p>\n
In part, his enthusiasm is probably driven because he\u2019s learned how valuable a lesson can be, whether it comes from a book, personal experience, a mentor, or an industry peer. Years ago, Scott received some advice on structuring memberships from a fellow salon owner. \u201cThat was a multimillion-dollar conversation if you want to measure it over 10 or 20 years,\u201d he says.<\/p>\n
Scott’s continued pursuit of progress and willingness to share everything he’s learned have made him of the most valuable members of the tanning community.\u00a0So, in this article, we’re focusing on what Scott believes are some of the most valuable lessons he has to share.<\/p>\n