{"id":25617,"date":"2023-10-11T07:50:07","date_gmt":"2023-10-11T11:50:07","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=25617"},"modified":"2023-10-11T07:50:07","modified_gmt":"2023-10-11T11:50:07","slug":"right-place-right-time","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/","title":{"rendered":"Right Place, Right Time"},"content":{"rendered":"

By Matt Russell, Smart Tan CEO<\/em><\/p>\n

Step back for a minute and think of red light therapy as a completely separate business of its own. In fact, outside of tanning businesses, it actually is. Service providers that focus solely on various forms of red light therapy are becoming increasingly prevalent as the demand for these services grows. These aren\u2019t just random mom-and-pop shops but highly professional, multi-location franchise systems. Some savvy, well-funded businesspeople see enough potential in red light to invest a lot of money in it as a business model of its own.<\/p>\n

That tells us a few things. Most importantly, that tanning businesses are in a great position when it comes to the light therapy market. Tanning businesses have countless advantages over these standalone red light businesses. We\u2019re already established in our communities. With our UV services, we\u2019re already known for using a light spectrum that\u2019s naturally produced by the sun to provide results our customers want, and many tanning businesses today already have equipment that utilizes other spectrums. Tanning and other services already pay your bills, so the risk is minimal, and the potential reward is great. While our red light competitors have to cover most or all of their expenses with red light sales, once you cover the cost of the equipment, virtually everything else is profit.<\/p>\n

If those businesses can be profitable selling red light only, can a tanning business create a highly profitable \u201cbusiness within a business\u201d by establishing comprehensive light therapy offerings with multiple levels and equipment options? Why not?<\/p>\n

But the existence of these \u201cred light salons\u201d also tells us that the window of opportunity for establishing your business in the red light space with little to no legitimate competition isn\u2019t going to last forever. We\u2019re in the perfect position to seize control of this burgeoning market, but time is of the essence. As more red light providers come along, our advantages begin to diminish. By the time another business offering high-end red light services moves into your community, you\u2019ve lost most of your edge, and you\u2019ll be playing catch-up, trying to steal customers back from them.<\/p>\n

Those businesses also make it clear that we\u2019ll need a certain standard of equipment to compete at the highest level in the red light market of the future. Nobody in their right mind would open a red-light-only business with some of the red light equipment found in tanning businesses today. There\u2019s no way they could generate enough revenue to cover costs. It takes technologically advanced equipment that provides noticeable results customers can see and feel to make that business model viable. And the same is largely true of a light therapy business within a tanning business. You can create some added revenue and provide an extra membership benefit with low-cost, low-performance red light, but with the right equipment, you can charge more for red light than you do for any level of tanning.<\/p>\n

Fortunately, the tanning industry also has a secret weapon. The SmartSun Therapy SST28 is exclusively available in tanning business, and it\u2019s technologically similar or even better than what other red light providers have at a much lower investment cost. You can read more about the advantages of SmartSun Therapy and how it\u2019s the first big step into developing a full-blown light therapy business in this month\u2019s cover story on page 39.<\/a><\/p>\n

When you look at all of our industry\u2019s advantages \u2013 built-in customer base, minimal increase in fixed expenses, and the most cost-effective high-performance equipment \u2013 why shouldn\u2019t tanning businesses dominate the red light therapy market of the future?<\/p>\n

Now is the time to stake our claim.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Matt Russell, Smart Tan CEO Step back for a minute and think of red light therapy as a completely separate business of its own. In fact, outside of tanning businesses, it actually is. Service providers that focus solely on various forms of red light therapy are becoming increasingly prevalent as the demand for these […]<\/p>\n","protected":false},"author":2,"featured_media":25373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nRight Place, Right Time - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Matt Russell, Smart Tan CEO Step back for a minute and think of red light therapy as a completely separate business of its own. In fact, outside of tanning businesses, it actually is. Service providers that focus solely on various forms of red light therapy are becoming increasingly prevalent as the demand for these services grows. These aren\u2019t just random mom-and-pop shops but highly professional, multi-location franchise systems. Some savvy, well-funded businesspeople see enough potential in red light to invest a lot of money in it as a business model of its own. That tells us a few things. Most importantly, that tanning businesses are in a great position when it comes to the light therapy market. Tanning businesses have countless advantages over these standalone red light businesses. We\u2019re already established in our communities. With our UV services, we\u2019re already known for using a light spectrum that\u2019s naturally produced by the sun to provide results our customers want, and many tanning businesses today already have equipment that utilizes other spectrums. Tanning and other services already pay your bills, so the risk is minimal, and the potential reward is great. While our red light competitors have to cover most or all of their expenses with red light sales, once you cover the cost of the equipment, virtually everything else is profit. If those businesses can be profitable selling red light only, can a tanning business create a highly profitable \u201cbusiness within a business\u201d by establishing comprehensive light therapy offerings with multiple levels and equipment options? Why not? But the existence of these \u201cred light salons\u201d also tells us that the window of opportunity for establishing your business in the red light space with little to no legitimate competition isn\u2019t going to last forever. We\u2019re in the perfect position to seize control of this burgeoning market, but time is of the essence. As more red light providers come along, our advantages begin to diminish. By the time another business offering high-end red light services moves into your community, you\u2019ve lost most of your edge, and you\u2019ll be playing catch-up, trying to steal customers back from them. Those businesses also make it clear that we\u2019ll need a certain standard of equipment to compete at the highest level in the red light market of the future. Nobody in their right mind would open a red-light-only business with some of the red light equipment found in tanning businesses today. There\u2019s no way they could generate enough revenue to cover costs. It takes technologically advanced equipment that provides noticeable results customers can see and feel to make that business model viable. And the same is largely true of a light therapy business within a tanning business. You can create some added revenue and provide an extra membership benefit with low-cost, low-performance red light, but with the right equipment, you can charge more for red light than you do for any level of tanning. Fortunately, the tanning industry also has a secret weapon. The SmartSun Therapy SST28 is exclusively available in tanning business, and it\u2019s technologically similar or even better than what other red light providers have at a much lower investment cost. You can read more about the advantages of SmartSun Therapy and how it\u2019s the first big step into developing a full-blown light therapy business in this month\u2019s cover story on page 39. When you look at all of our industry\u2019s advantages \u2013 built-in customer base, minimal increase in fixed expenses, and the most cost-effective high-performance equipment \u2013 why shouldn\u2019t tanning businesses dominate the red light therapy market of the future? Now is the time to stake our claim.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Right Place, Right Time - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Matt Russell, Smart Tan CEO Step back for a minute and think of red light therapy as a completely separate business of its own. In fact, outside of tanning businesses, it actually is. Service providers that focus solely on various forms of red light therapy are becoming increasingly prevalent as the demand for these services grows. These aren\u2019t just random mom-and-pop shops but highly professional, multi-location franchise systems. Some savvy, well-funded businesspeople see enough potential in red light to invest a lot of money in it as a business model of its own. That tells us a few things. Most importantly, that tanning businesses are in a great position when it comes to the light therapy market. Tanning businesses have countless advantages over these standalone red light businesses. We\u2019re already established in our communities. With our UV services, we\u2019re already known for using a light spectrum that\u2019s naturally produced by the sun to provide results our customers want, and many tanning businesses today already have equipment that utilizes other spectrums. Tanning and other services already pay your bills, so the risk is minimal, and the potential reward is great. While our red light competitors have to cover most or all of their expenses with red light sales, once you cover the cost of the equipment, virtually everything else is profit. If those businesses can be profitable selling red light only, can a tanning business create a highly profitable \u201cbusiness within a business\u201d by establishing comprehensive light therapy offerings with multiple levels and equipment options? Why not? But the existence of these \u201cred light salons\u201d also tells us that the window of opportunity for establishing your business in the red light space with little to no legitimate competition isn\u2019t going to last forever. We\u2019re in the perfect position to seize control of this burgeoning market, but time is of the essence. As more red light providers come along, our advantages begin to diminish. By the time another business offering high-end red light services moves into your community, you\u2019ve lost most of your edge, and you\u2019ll be playing catch-up, trying to steal customers back from them. Those businesses also make it clear that we\u2019ll need a certain standard of equipment to compete at the highest level in the red light market of the future. Nobody in their right mind would open a red-light-only business with some of the red light equipment found in tanning businesses today. There\u2019s no way they could generate enough revenue to cover costs. It takes technologically advanced equipment that provides noticeable results customers can see and feel to make that business model viable. And the same is largely true of a light therapy business within a tanning business. You can create some added revenue and provide an extra membership benefit with low-cost, low-performance red light, but with the right equipment, you can charge more for red light than you do for any level of tanning. Fortunately, the tanning industry also has a secret weapon. The SmartSun Therapy SST28 is exclusively available in tanning business, and it\u2019s technologically similar or even better than what other red light providers have at a much lower investment cost. You can read more about the advantages of SmartSun Therapy and how it\u2019s the first big step into developing a full-blown light therapy business in this month\u2019s cover story on page 39. When you look at all of our industry\u2019s advantages \u2013 built-in customer base, minimal increase in fixed expenses, and the most cost-effective high-performance equipment \u2013 why shouldn\u2019t tanning businesses dominate the red light therapy market of the future? Now is the time to stake our claim.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-11T11:50:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2023\/06\/SST-6-29-23.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Right Place, Right Time\",\"datePublished\":\"2023-10-11T11:50:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/\"},\"wordCount\":621,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2023\/06\/SST-6-29-23.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/\",\"name\":\"Right Place, Right Time - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2023\/06\/SST-6-29-23.jpg\",\"datePublished\":\"2023-10-11T11:50:07+00:00\",\"description\":\"By Matt Russell, Smart Tan CEO Step back for a minute and think of red light therapy as a completely separate business of its own. 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Tanning and other services already pay your bills, so the risk is minimal, and the potential reward is great. While our red light competitors have to cover most or all of their expenses with red light sales, once you cover the cost of the equipment, virtually everything else is profit. If those businesses can be profitable selling red light only, can a tanning business create a highly profitable \u201cbusiness within a business\u201d by establishing comprehensive light therapy offerings with multiple levels and equipment options? Why not? But the existence of these \u201cred light salons\u201d also tells us that the window of opportunity for establishing your business in the red light space with little to no legitimate competition isn\u2019t going to last forever. We\u2019re in the perfect position to seize control of this burgeoning market, but time is of the essence. As more red light providers come along, our advantages begin to diminish. By the time another business offering high-end red light services moves into your community, you\u2019ve lost most of your edge, and you\u2019ll be playing catch-up, trying to steal customers back from them. Those businesses also make it clear that we\u2019ll need a certain standard of equipment to compete at the highest level in the red light market of the future. Nobody in their right mind would open a red-light-only business with some of the red light equipment found in tanning businesses today. There\u2019s no way they could generate enough revenue to cover costs. It takes technologically advanced equipment that provides noticeable results customers can see and feel to make that business model viable. And the same is largely true of a light therapy business within a tanning business. 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Now is the time to stake our claim.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/","og_locale":"en_US","og_type":"article","og_title":"Right Place, Right Time - Smart Tan News","og_description":"By Matt Russell, Smart Tan CEO Step back for a minute and think of red light therapy as a completely separate business of its own. In fact, outside of tanning businesses, it actually is. Service providers that focus solely on various forms of red light therapy are becoming increasingly prevalent as the demand for these services grows. These aren\u2019t just random mom-and-pop shops but highly professional, multi-location franchise systems. Some savvy, well-funded businesspeople see enough potential in red light to invest a lot of money in it as a business model of its own. 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If those businesses can be profitable selling red light only, can a tanning business create a highly profitable \u201cbusiness within a business\u201d by establishing comprehensive light therapy offerings with multiple levels and equipment options? Why not? But the existence of these \u201cred light salons\u201d also tells us that the window of opportunity for establishing your business in the red light space with little to no legitimate competition isn\u2019t going to last forever. We\u2019re in the perfect position to seize control of this burgeoning market, but time is of the essence. As more red light providers come along, our advantages begin to diminish. By the time another business offering high-end red light services moves into your community, you\u2019ve lost most of your edge, and you\u2019ll be playing catch-up, trying to steal customers back from them. Those businesses also make it clear that we\u2019ll need a certain standard of equipment to compete at the highest level in the red light market of the future. Nobody in their right mind would open a red-light-only business with some of the red light equipment found in tanning businesses today. There\u2019s no way they could generate enough revenue to cover costs. It takes technologically advanced equipment that provides noticeable results customers can see and feel to make that business model viable. And the same is largely true of a light therapy business within a tanning business. You can create some added revenue and provide an extra membership benefit with low-cost, low-performance red light, but with the right equipment, you can charge more for red light than you do for any level of tanning. Fortunately, the tanning industry also has a secret weapon. The SmartSun Therapy SST28 is exclusively available in tanning business, and it\u2019s technologically similar or even better than what other red light providers have at a much lower investment cost. You can read more about the advantages of SmartSun Therapy and how it\u2019s the first big step into developing a full-blown light therapy business in this month\u2019s cover story on page 39. When you look at all of our industry\u2019s advantages \u2013 built-in customer base, minimal increase in fixed expenses, and the most cost-effective high-performance equipment \u2013 why shouldn\u2019t tanning businesses dominate the red light therapy market of the future? Now is the time to stake our claim.","og_url":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2023-10-11T11:50:07+00:00","og_image":[{"width":1360,"height":1180,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2023\/06\/SST-6-29-23.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Right Place, Right Time","datePublished":"2023-10-11T11:50:07+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/"},"wordCount":621,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2023\/06\/SST-6-29-23.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/","url":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/","name":"Right Place, Right Time - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2023\/06\/SST-6-29-23.jpg","datePublished":"2023-10-11T11:50:07+00:00","description":"By Matt Russell, Smart Tan CEO Step back for a minute and think of red light therapy as a completely separate business of its own. In fact, outside of tanning businesses, it actually is. Service providers that focus solely on various forms of red light therapy are becoming increasingly prevalent as the demand for these services grows. These aren\u2019t just random mom-and-pop shops but highly professional, multi-location franchise systems. Some savvy, well-funded businesspeople see enough potential in red light to invest a lot of money in it as a business model of its own. That tells us a few things. Most importantly, that tanning businesses are in a great position when it comes to the light therapy market. Tanning businesses have countless advantages over these standalone red light businesses. We\u2019re already established in our communities. With our UV services, we\u2019re already known for using a light spectrum that\u2019s naturally produced by the sun to provide results our customers want, and many tanning businesses today already have equipment that utilizes other spectrums. Tanning and other services already pay your bills, so the risk is minimal, and the potential reward is great. While our red light competitors have to cover most or all of their expenses with red light sales, once you cover the cost of the equipment, virtually everything else is profit. If those businesses can be profitable selling red light only, can a tanning business create a highly profitable \u201cbusiness within a business\u201d by establishing comprehensive light therapy offerings with multiple levels and equipment options? Why not? But the existence of these \u201cred light salons\u201d also tells us that the window of opportunity for establishing your business in the red light space with little to no legitimate competition isn\u2019t going to last forever. We\u2019re in the perfect position to seize control of this burgeoning market, but time is of the essence. As more red light providers come along, our advantages begin to diminish. By the time another business offering high-end red light services moves into your community, you\u2019ve lost most of your edge, and you\u2019ll be playing catch-up, trying to steal customers back from them. Those businesses also make it clear that we\u2019ll need a certain standard of equipment to compete at the highest level in the red light market of the future. Nobody in their right mind would open a red-light-only business with some of the red light equipment found in tanning businesses today. There\u2019s no way they could generate enough revenue to cover costs. It takes technologically advanced equipment that provides noticeable results customers can see and feel to make that business model viable. And the same is largely true of a light therapy business within a tanning business. You can create some added revenue and provide an extra membership benefit with low-cost, low-performance red light, but with the right equipment, you can charge more for red light than you do for any level of tanning. Fortunately, the tanning industry also has a secret weapon. The SmartSun Therapy SST28 is exclusively available in tanning business, and it\u2019s technologically similar or even better than what other red light providers have at a much lower investment cost. You can read more about the advantages of SmartSun Therapy and how it\u2019s the first big step into developing a full-blown light therapy business in this month\u2019s cover story on page 39. When you look at all of our industry\u2019s advantages \u2013 built-in customer base, minimal increase in fixed expenses, and the most cost-effective high-performance equipment \u2013 why shouldn\u2019t tanning businesses dominate the red light therapy market of the future? Now is the time to stake our claim.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2023\/06\/SST-6-29-23.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2023\/06\/SST-6-29-23.jpg","width":1360,"height":1180},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/right-place-right-time\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Right Place, Right Time"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/25617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=25617"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/25617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/25373"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=25617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=25617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=25617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}