{"id":25748,"date":"2023-12-12T09:34:10","date_gmt":"2023-12-12T14:34:10","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=25748"},"modified":"2023-12-12T09:34:10","modified_gmt":"2023-12-12T14:34:10","slug":"level-up-setting-new-standards-for-membership-pricing","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/","title":{"rendered":"Level Up: Setting new standards for membership pricing"},"content":{"rendered":"

Is it time to take your memberships to the next level?<\/p>\n

While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to push the limits on membership pricing. Some of the major tanning franchises are now offering UV-only memberships that exceed $100 per month, and smaller, independent operators are also starting to migrate toward more premium pricing, including all-access options up to $150 and above.<\/p>\n

As the tanning business model changed over the years, many operators began to focus their efforts primarily on their most expensive membership option. It became practical and profitable to try to push virtually everyone to all-access memberships that provide value that\u2019s almost too good to be true. But equipment technology, operating costs, and consumer expectations continue to evolve. We\u2019ve now reached a point where, if you have a stellar equipment selection, offering $79 or $89 all-access memberships might be selling yourself short.<\/p>\n

Raising the Bar<\/strong><\/p>\n

These days, everything is getting more expensive, so it stands to reason that tanning should too. Your business expenses have certainly increased, and the cost of living is also on the rise for your customers. That could be viewed as a double-edged sword: Less disposable income could mean more hesitance to spend on luxuries like tanning, but people are also growing accustomed to seeing prices increase across the board.<\/p>\n

Still, more than anything, new equipment technology has changed the possibilities for pricing. In the last few years, new, the technological advancements found in new, premium tanning equipment place it in a class of its own and easily justify an increased cost for access. Even without the latest tanning equipment, there are new ways to substantiate higher prices. More salons are also embracing higher-end spa and wellness services, which can greatly enhance the value of all-access memberships and perceptions of the quality of a business as a whole.<\/p>\n

Whether you\u2019re in a position to make a significant pricing adjustment or not, it\u2019s a good time to take a comprehensive look at your membership structure, with particular consideration of the role of every level, and how each level might impact the success of the next. By elevating the cost of top-tier memberships, you can leave more room for a highly attractive and lucrative second tier. With an even more significant majority of your revenue coming from the upper levels, it\u2019s then sensible to increase entry-level pricing as well. In turn, charging more for the base level only makes the middle tiers with better equipment and more value that much more appealing. It all works together.<\/p>\n

\u00a0<\/strong>Of course, If you\u2019re going to charge more, you need to offer more, but that can be accomplished with minimal additions by condensing five or six levels of tanning into three or four. If you\u2019re concerned that your loyal customers won\u2019t be able to stomach such a drastic change, you might be right. But that\u2019s easily remedied by \u201cgrandfathering them in,\u201d letting them stay at the same price as long as their membership is active. That might sound like a major hassle, but it also comes with a great benefit: There\u2019s really no better strategy for membership retention. Members are going to be far less likely to cancel when they know they\u2019ll have to pay more if they want to come back. And today\u2019s salon management technology makes the price variations more manageable.<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Is it time to take your memberships to the next level? While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to push the limits on membership pricing. Some of the major tanning franchises are now offering […]<\/p>\n","protected":false},"author":2,"featured_media":25749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nLevel Up: Setting new standards for membership pricing - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Is it time to take your memberships to the next level? While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to push the limits on membership pricing. Some of the major tanning franchises are now offering UV-only memberships that exceed $100 per month, and smaller, independent operators are also starting to migrate toward more premium pricing, including all-access options up to $150 and above. As the tanning business model changed over the years, many operators began to focus their efforts primarily on their most expensive membership option. It became practical and profitable to try to push virtually everyone to all-access memberships that provide value that\u2019s almost too good to be true. But equipment technology, operating costs, and consumer expectations continue to evolve. We\u2019ve now reached a point where, if you have a stellar equipment selection, offering $79 or $89 all-access memberships might be selling yourself short. Raising the Bar These days, everything is getting more expensive, so it stands to reason that tanning should too. Your business expenses have certainly increased, and the cost of living is also on the rise for your customers. That could be viewed as a double-edged sword: Less disposable income could mean more hesitance to spend on luxuries like tanning, but people are also growing accustomed to seeing prices increase across the board. Still, more than anything, new equipment technology has changed the possibilities for pricing. In the last few years, new, the technological advancements found in new, premium tanning equipment place it in a class of its own and easily justify an increased cost for access. Even without the latest tanning equipment, there are new ways to substantiate higher prices. More salons are also embracing higher-end spa and wellness services, which can greatly enhance the value of all-access memberships and perceptions of the quality of a business as a whole. Whether you\u2019re in a position to make a significant pricing adjustment or not, it\u2019s a good time to take a comprehensive look at your membership structure, with particular consideration of the role of every level, and how each level might impact the success of the next. By elevating the cost of top-tier memberships, you can leave more room for a highly attractive and lucrative second tier. With an even more significant majority of your revenue coming from the upper levels, it\u2019s then sensible to increase entry-level pricing as well. In turn, charging more for the base level only makes the middle tiers with better equipment and more value that much more appealing. It all works together. \u00a0Of course, If you\u2019re going to charge more, you need to offer more, but that can be accomplished with minimal additions by condensing five or six levels of tanning into three or four. If you\u2019re concerned that your loyal customers won\u2019t be able to stomach such a drastic change, you might be right. But that\u2019s easily remedied by \u201cgrandfathering them in,\u201d letting them stay at the same price as long as their membership is active. That might sound like a major hassle, but it also comes with a great benefit: There\u2019s really no better strategy for membership retention. Members are going to be far less likely to cancel when they know they\u2019ll have to pay more if they want to come back. And today\u2019s salon management technology makes the price variations more manageable. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Level Up: Setting new standards for membership pricing - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Is it time to take your memberships to the next level? While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to push the limits on membership pricing. Some of the major tanning franchises are now offering UV-only memberships that exceed $100 per month, and smaller, independent operators are also starting to migrate toward more premium pricing, including all-access options up to $150 and above. As the tanning business model changed over the years, many operators began to focus their efforts primarily on their most expensive membership option. It became practical and profitable to try to push virtually everyone to all-access memberships that provide value that\u2019s almost too good to be true. But equipment technology, operating costs, and consumer expectations continue to evolve. We\u2019ve now reached a point where, if you have a stellar equipment selection, offering $79 or $89 all-access memberships might be selling yourself short. Raising the Bar These days, everything is getting more expensive, so it stands to reason that tanning should too. Your business expenses have certainly increased, and the cost of living is also on the rise for your customers. That could be viewed as a double-edged sword: Less disposable income could mean more hesitance to spend on luxuries like tanning, but people are also growing accustomed to seeing prices increase across the board. Still, more than anything, new equipment technology has changed the possibilities for pricing. In the last few years, new, the technological advancements found in new, premium tanning equipment place it in a class of its own and easily justify an increased cost for access. Even without the latest tanning equipment, there are new ways to substantiate higher prices. More salons are also embracing higher-end spa and wellness services, which can greatly enhance the value of all-access memberships and perceptions of the quality of a business as a whole. Whether you\u2019re in a position to make a significant pricing adjustment or not, it\u2019s a good time to take a comprehensive look at your membership structure, with particular consideration of the role of every level, and how each level might impact the success of the next. By elevating the cost of top-tier memberships, you can leave more room for a highly attractive and lucrative second tier. With an even more significant majority of your revenue coming from the upper levels, it\u2019s then sensible to increase entry-level pricing as well. In turn, charging more for the base level only makes the middle tiers with better equipment and more value that much more appealing. It all works together. \u00a0Of course, If you\u2019re going to charge more, you need to offer more, but that can be accomplished with minimal additions by condensing five or six levels of tanning into three or four. If you\u2019re concerned that your loyal customers won\u2019t be able to stomach such a drastic change, you might be right. But that\u2019s easily remedied by \u201cgrandfathering them in,\u201d letting them stay at the same price as long as their membership is active. That might sound like a major hassle, but it also comes with a great benefit: There\u2019s really no better strategy for membership retention. Members are going to be far less likely to cancel when they know they\u2019ll have to pay more if they want to come back. And today\u2019s salon management technology makes the price variations more manageable. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-12T14:34:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Level Up: Setting new standards for membership pricing\",\"datePublished\":\"2023-12-12T14:34:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/\"},\"wordCount\":606,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/\",\"name\":\"Level Up: Setting new standards for membership pricing - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2023-12-12T14:34:10+00:00\",\"description\":\"Is it time to take your memberships to the next level? While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to push the limits on membership pricing. Some of the major tanning franchises are now offering UV-only memberships that exceed $100 per month, and smaller, independent operators are also starting to migrate toward more premium pricing, including all-access options up to $150 and above. As the tanning business model changed over the years, many operators began to focus their efforts primarily on their most expensive membership option. It became practical and profitable to try to push virtually everyone to all-access memberships that provide value that\u2019s almost too good to be true. But equipment technology, operating costs, and consumer expectations continue to evolve. We\u2019ve now reached a point where, if you have a stellar equipment selection, offering $79 or $89 all-access memberships might be selling yourself short. Raising the Bar These days, everything is getting more expensive, so it stands to reason that tanning should too. Your business expenses have certainly increased, and the cost of living is also on the rise for your customers. That could be viewed as a double-edged sword: Less disposable income could mean more hesitance to spend on luxuries like tanning, but people are also growing accustomed to seeing prices increase across the board. Still, more than anything, new equipment technology has changed the possibilities for pricing. In the last few years, new, the technological advancements found in new, premium tanning equipment place it in a class of its own and easily justify an increased cost for access. Even without the latest tanning equipment, there are new ways to substantiate higher prices. More salons are also embracing higher-end spa and wellness services, which can greatly enhance the value of all-access memberships and perceptions of the quality of a business as a whole. Whether you\u2019re in a position to make a significant pricing adjustment or not, it\u2019s a good time to take a comprehensive look at your membership structure, with particular consideration of the role of every level, and how each level might impact the success of the next. By elevating the cost of top-tier memberships, you can leave more room for a highly attractive and lucrative second tier. With an even more significant majority of your revenue coming from the upper levels, it\u2019s then sensible to increase entry-level pricing as well. In turn, charging more for the base level only makes the middle tiers with better equipment and more value that much more appealing. It all works together. \u00a0Of course, If you\u2019re going to charge more, you need to offer more, but that can be accomplished with minimal additions by condensing five or six levels of tanning into three or four. If you\u2019re concerned that your loyal customers won\u2019t be able to stomach such a drastic change, you might be right. But that\u2019s easily remedied by \u201cgrandfathering them in,\u201d letting them stay at the same price as long as their membership is active. That might sound like a major hassle, but it also comes with a great benefit: There\u2019s really no better strategy for membership retention. Members are going to be far less likely to cancel when they know they\u2019ll have to pay more if they want to come back. And today\u2019s salon management technology makes the price variations more manageable. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Level Up: Setting new standards for membership pricing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Level Up: Setting new standards for membership pricing - Smart Tan News","description":"Is it time to take your memberships to the next level? While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to push the limits on membership pricing. Some of the major tanning franchises are now offering UV-only memberships that exceed $100 per month, and smaller, independent operators are also starting to migrate toward more premium pricing, including all-access options up to $150 and above. As the tanning business model changed over the years, many operators began to focus their efforts primarily on their most expensive membership option. It became practical and profitable to try to push virtually everyone to all-access memberships that provide value that\u2019s almost too good to be true. But equipment technology, operating costs, and consumer expectations continue to evolve. We\u2019ve now reached a point where, if you have a stellar equipment selection, offering $79 or $89 all-access memberships might be selling yourself short. Raising the Bar These days, everything is getting more expensive, so it stands to reason that tanning should too. Your business expenses have certainly increased, and the cost of living is also on the rise for your customers. That could be viewed as a double-edged sword: Less disposable income could mean more hesitance to spend on luxuries like tanning, but people are also growing accustomed to seeing prices increase across the board. Still, more than anything, new equipment technology has changed the possibilities for pricing. In the last few years, new, the technological advancements found in new, premium tanning equipment place it in a class of its own and easily justify an increased cost for access. Even without the latest tanning equipment, there are new ways to substantiate higher prices. More salons are also embracing higher-end spa and wellness services, which can greatly enhance the value of all-access memberships and perceptions of the quality of a business as a whole. Whether you\u2019re in a position to make a significant pricing adjustment or not, it\u2019s a good time to take a comprehensive look at your membership structure, with particular consideration of the role of every level, and how each level might impact the success of the next. By elevating the cost of top-tier memberships, you can leave more room for a highly attractive and lucrative second tier. With an even more significant majority of your revenue coming from the upper levels, it\u2019s then sensible to increase entry-level pricing as well. In turn, charging more for the base level only makes the middle tiers with better equipment and more value that much more appealing. It all works together. \u00a0Of course, If you\u2019re going to charge more, you need to offer more, but that can be accomplished with minimal additions by condensing five or six levels of tanning into three or four. If you\u2019re concerned that your loyal customers won\u2019t be able to stomach such a drastic change, you might be right. But that\u2019s easily remedied by \u201cgrandfathering them in,\u201d letting them stay at the same price as long as their membership is active. That might sound like a major hassle, but it also comes with a great benefit: There\u2019s really no better strategy for membership retention. Members are going to be far less likely to cancel when they know they\u2019ll have to pay more if they want to come back. And today\u2019s salon management technology makes the price variations more manageable. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/","og_locale":"en_US","og_type":"article","og_title":"Level Up: Setting new standards for membership pricing - Smart Tan News","og_description":"Is it time to take your memberships to the next level? While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to push the limits on membership pricing. Some of the major tanning franchises are now offering UV-only memberships that exceed $100 per month, and smaller, independent operators are also starting to migrate toward more premium pricing, including all-access options up to $150 and above. As the tanning business model changed over the years, many operators began to focus their efforts primarily on their most expensive membership option. It became practical and profitable to try to push virtually everyone to all-access memberships that provide value that\u2019s almost too good to be true. But equipment technology, operating costs, and consumer expectations continue to evolve. We\u2019ve now reached a point where, if you have a stellar equipment selection, offering $79 or $89 all-access memberships might be selling yourself short. Raising the Bar These days, everything is getting more expensive, so it stands to reason that tanning should too. Your business expenses have certainly increased, and the cost of living is also on the rise for your customers. That could be viewed as a double-edged sword: Less disposable income could mean more hesitance to spend on luxuries like tanning, but people are also growing accustomed to seeing prices increase across the board. Still, more than anything, new equipment technology has changed the possibilities for pricing. In the last few years, new, the technological advancements found in new, premium tanning equipment place it in a class of its own and easily justify an increased cost for access. Even without the latest tanning equipment, there are new ways to substantiate higher prices. More salons are also embracing higher-end spa and wellness services, which can greatly enhance the value of all-access memberships and perceptions of the quality of a business as a whole. Whether you\u2019re in a position to make a significant pricing adjustment or not, it\u2019s a good time to take a comprehensive look at your membership structure, with particular consideration of the role of every level, and how each level might impact the success of the next. By elevating the cost of top-tier memberships, you can leave more room for a highly attractive and lucrative second tier. With an even more significant majority of your revenue coming from the upper levels, it\u2019s then sensible to increase entry-level pricing as well. In turn, charging more for the base level only makes the middle tiers with better equipment and more value that much more appealing. It all works together. \u00a0Of course, If you\u2019re going to charge more, you need to offer more, but that can be accomplished with minimal additions by condensing five or six levels of tanning into three or four. If you\u2019re concerned that your loyal customers won\u2019t be able to stomach such a drastic change, you might be right. But that\u2019s easily remedied by \u201cgrandfathering them in,\u201d letting them stay at the same price as long as their membership is active. That might sound like a major hassle, but it also comes with a great benefit: There\u2019s really no better strategy for membership retention. Members are going to be far less likely to cancel when they know they\u2019ll have to pay more if they want to come back. And today\u2019s salon management technology makes the price variations more manageable. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","og_url":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2023-12-12T14:34:10+00:00","og_image":[{"width":520,"height":200,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Level Up: Setting new standards for membership pricing","datePublished":"2023-12-12T14:34:10+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/"},"wordCount":606,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#primaryimage"},"thumbnailUrl":"","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/","url":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/","name":"Level Up: Setting new standards for membership pricing - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#primaryimage"},"thumbnailUrl":"","datePublished":"2023-12-12T14:34:10+00:00","description":"Is it time to take your memberships to the next level? While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to push the limits on membership pricing. Some of the major tanning franchises are now offering UV-only memberships that exceed $100 per month, and smaller, independent operators are also starting to migrate toward more premium pricing, including all-access options up to $150 and above. As the tanning business model changed over the years, many operators began to focus their efforts primarily on their most expensive membership option. It became practical and profitable to try to push virtually everyone to all-access memberships that provide value that\u2019s almost too good to be true. But equipment technology, operating costs, and consumer expectations continue to evolve. We\u2019ve now reached a point where, if you have a stellar equipment selection, offering $79 or $89 all-access memberships might be selling yourself short. Raising the Bar These days, everything is getting more expensive, so it stands to reason that tanning should too. Your business expenses have certainly increased, and the cost of living is also on the rise for your customers. That could be viewed as a double-edged sword: Less disposable income could mean more hesitance to spend on luxuries like tanning, but people are also growing accustomed to seeing prices increase across the board. Still, more than anything, new equipment technology has changed the possibilities for pricing. In the last few years, new, the technological advancements found in new, premium tanning equipment place it in a class of its own and easily justify an increased cost for access. Even without the latest tanning equipment, there are new ways to substantiate higher prices. More salons are also embracing higher-end spa and wellness services, which can greatly enhance the value of all-access memberships and perceptions of the quality of a business as a whole. Whether you\u2019re in a position to make a significant pricing adjustment or not, it\u2019s a good time to take a comprehensive look at your membership structure, with particular consideration of the role of every level, and how each level might impact the success of the next. By elevating the cost of top-tier memberships, you can leave more room for a highly attractive and lucrative second tier. With an even more significant majority of your revenue coming from the upper levels, it\u2019s then sensible to increase entry-level pricing as well. In turn, charging more for the base level only makes the middle tiers with better equipment and more value that much more appealing. It all works together. \u00a0Of course, If you\u2019re going to charge more, you need to offer more, but that can be accomplished with minimal additions by condensing five or six levels of tanning into three or four. If you\u2019re concerned that your loyal customers won\u2019t be able to stomach such a drastic change, you might be right. But that\u2019s easily remedied by \u201cgrandfathering them in,\u201d letting them stay at the same price as long as their membership is active. That might sound like a major hassle, but it also comes with a great benefit: There\u2019s really no better strategy for membership retention. Members are going to be far less likely to cancel when they know they\u2019ll have to pay more if they want to come back. And today\u2019s salon management technology makes the price variations more manageable. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/level-up-setting-new-standards-for-membership-pricing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Level Up: Setting new standards for membership pricing"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/25748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=25748"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/25748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=25748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=25748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=25748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}