\u00a0<\/strong>It\u2019s hard to plan out your marketing if you don\u2019t have a grasp on your company\u2019s current position. A great place to start is a simple S.W.O.T. analysis. Get together with your management team and take a critical look at your business to figure out your strengths, weaknesses, opportunities and threats. You might even want to bring in some key employees to offer insight on this.<\/p>\nStrengths: What is your salon really good at? Is it product sales? Customer service? Cleanliness? What things set your salon apart from others in a good way?<\/p>\n
Weaknesses: What is your salon lousy at? What parts of your business could use improving? This is sometimes not fun as an owner or a manager to hear, but your employees can offer a lot of valuable insight on this.<\/p>\n
Opportunities: What are some opportunities for growth and improvement that maybe you\u2019re overlooking? What are some things you maybe have been offering or selling, but haven\u2019t put the proper resources behind?<\/p>\n
Threats: What things threaten your business? A competitor? Traffic? Visibility? What\u2019s going to pose a challenge to your salon this year?<\/p>\n
Investigate Your Competition<\/strong><\/p>\nThere\u2019s absolutely no reason you should not be keeping tabs on your competition. When you\u2019re putting together your marketing plan, check out what your competition has been doing. Take a look at their website, their advertising, their social media presence, their emails. See what promotions they offered and how frequently they offered them. Figure out who is taking customers from you and how they\u2019re doing it. Also look into the possibility of new competition that might be moving into your territory.<\/p>\n
Know Your Customers<\/strong><\/p>\nDo you really know who is tanning in your salon? Sure, you could assume the status quo, but is that really your customer base? Without knowing your current customers and potential customers, you can\u2019t put together an effective marketing plan. Your customer demographics should be dictating how you advertise, where you advertise, how much you advertise, when you advertise and what promotions you offer. It\u2019s hard to really nail that if you\u2019re not sure who you\u2019re talking to.<\/p>\n
Choose Your Delivery<\/strong><\/p>\nToday, there are endless ways to deliver messages to your customers. Be sure you are delivering that through media that are going to result in what actually matters for your business \u2013 sales. It\u2019s important to take the proper time and evaluation to have a clear understanding of whether or not each channel is going to be beneficial to your business or just costly and burdensome.<\/p>\n
Should you do social media? Texting? Mailing? Radio? Video? Yellow Pages? Adwords? Look at your demographic and your current customers and investigate the effectiveness of each channel. Evaluate the channels you used last year and determine which are worth keeping and witch are worth pitching.<\/p>\n
A little planning can go a long way when it comes to marketing. Don\u2019t just leave it to chance \u2013 take the time to formulate a plan of action and a reasonable budget. That could be the difference between a decent season and a record-breaking season.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Now that the holiday season and all the insanity that comes with it is behind us, it\u2019s time to really think about your marketing plan if you haven\u2019t already. With the tanning season revving up, here are some ways to make sure your marketing plan is rock solid this year. Evaluate Your Business \u00a0It\u2019s hard […]<\/p>\n","protected":false},"author":2,"featured_media":24027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n
Don\u2019t Leave Marketing to Chance - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Now that the holiday season and all the insanity that comes with it is behind us, it\u2019s time to really think about your marketing plan if you haven\u2019t already. With the tanning season revving up, here are some ways to make sure your marketing plan is rock solid this year. Evaluate Your Business \u00a0It\u2019s hard to plan out your marketing if you don\u2019t have a grasp on your company\u2019s current position. A great place to start is a simple S.W.O.T. analysis. Get together with your management team and take a critical look at your business to figure out your strengths, weaknesses, opportunities and threats. You might even want to bring in some key employees to offer insight on this. Strengths: What is your salon really good at? Is it product sales? Customer service? Cleanliness? What things set your salon apart from others in a good way? Weaknesses: What is your salon lousy at? What parts of your business could use improving? This is sometimes not fun as an owner or a manager to hear, but your employees can offer a lot of valuable insight on this. Opportunities: What are some opportunities for growth and improvement that maybe you\u2019re overlooking? What are some things you maybe have been offering or selling, but haven\u2019t put the proper resources behind? Threats: What things threaten your business? A competitor? Traffic? Visibility? What\u2019s going to pose a challenge to your salon this year? Investigate Your Competition There\u2019s absolutely no reason you should not be keeping tabs on your competition. When you\u2019re putting together your marketing plan, check out what your competition has been doing. Take a look at their website, their advertising, their social media presence, their emails. See what promotions they offered and how frequently they offered them. Figure out who is taking customers from you and how they\u2019re doing it. Also look into the possibility of new competition that might be moving into your territory. Know Your Customers Do you really know who is tanning in your salon? Sure, you could assume the status quo, but is that really your customer base? Without knowing your current customers and potential customers, you can\u2019t put together an effective marketing plan. Your customer demographics should be dictating how you advertise, where you advertise, how much you advertise, when you advertise and what promotions you offer. It\u2019s hard to really nail that if you\u2019re not sure who you\u2019re talking to. Choose Your Delivery Today, there are endless ways to deliver messages to your customers. Be sure you are delivering that through media that are going to result in what actually matters for your business \u2013 sales. It\u2019s important to take the proper time and evaluation to have a clear understanding of whether or not each channel is going to be beneficial to your business or just costly and burdensome. Should you do social media? Texting? Mailing? Radio? Video? Yellow Pages? Adwords? Look at your demographic and your current customers and investigate the effectiveness of each channel. Evaluate the channels you used last year and determine which are worth keeping and witch are worth pitching. A little planning can go a long way when it comes to marketing. Don\u2019t just leave it to chance \u2013 take the time to formulate a plan of action and a reasonable budget. That could be the difference between a decent season and a record-breaking season. \" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Leave Marketing to Chance - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Now that the holiday season and all the insanity that comes with it is behind us, it\u2019s time to really think about your marketing plan if you haven\u2019t already. With the tanning season revving up, here are some ways to make sure your marketing plan is rock solid this year. Evaluate Your Business \u00a0It\u2019s hard to plan out your marketing if you don\u2019t have a grasp on your company\u2019s current position. A great place to start is a simple S.W.O.T. analysis. Get together with your management team and take a critical look at your business to figure out your strengths, weaknesses, opportunities and threats. You might even want to bring in some key employees to offer insight on this. Strengths: What is your salon really good at? Is it product sales? Customer service? Cleanliness? What things set your salon apart from others in a good way? Weaknesses: What is your salon lousy at? What parts of your business could use improving? This is sometimes not fun as an owner or a manager to hear, but your employees can offer a lot of valuable insight on this. Opportunities: What are some opportunities for growth and improvement that maybe you\u2019re overlooking? What are some things you maybe have been offering or selling, but haven\u2019t put the proper resources behind? Threats: What things threaten your business? A competitor? Traffic? Visibility? What\u2019s going to pose a challenge to your salon this year? Investigate Your Competition There\u2019s absolutely no reason you should not be keeping tabs on your competition. When you\u2019re putting together your marketing plan, check out what your competition has been doing. Take a look at their website, their advertising, their social media presence, their emails. See what promotions they offered and how frequently they offered them. Figure out who is taking customers from you and how they\u2019re doing it. Also look into the possibility of new competition that might be moving into your territory. Know Your Customers Do you really know who is tanning in your salon? Sure, you could assume the status quo, but is that really your customer base? Without knowing your current customers and potential customers, you can\u2019t put together an effective marketing plan. Your customer demographics should be dictating how you advertise, where you advertise, how much you advertise, when you advertise and what promotions you offer. It\u2019s hard to really nail that if you\u2019re not sure who you\u2019re talking to. Choose Your Delivery Today, there are endless ways to deliver messages to your customers. Be sure you are delivering that through media that are going to result in what actually matters for your business \u2013 sales. It\u2019s important to take the proper time and evaluation to have a clear understanding of whether or not each channel is going to be beneficial to your business or just costly and burdensome. Should you do social media? Texting? Mailing? Radio? Video? Yellow Pages? Adwords? Look at your demographic and your current customers and investigate the effectiveness of each channel. Evaluate the channels you used last year and determine which are worth keeping and witch are worth pitching. A little planning can go a long way when it comes to marketing. Don\u2019t just leave it to chance \u2013 take the time to formulate a plan of action and a reasonable budget. That could be the difference between a decent season and a record-breaking season. \" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-17T13:45:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/01\/SWOT-1-18-22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Don\u2019t Leave Marketing to Chance\",\"datePublished\":\"2024-01-17T13:45:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing\/\"},\"wordCount\":588,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/01\/SWOT-1-18-22.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/marketing\/\",\"name\":\"Don\u2019t Leave Marketing to Chance - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/01\/SWOT-1-18-22.jpg\",\"datePublished\":\"2024-01-17T13:45:26+00:00\",\"description\":\"Now that the holiday season and all the insanity that comes with it is behind us, it\u2019s time to really think about your marketing plan if you haven\u2019t already. 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Opportunities: What are some opportunities for growth and improvement that maybe you\u2019re overlooking? What are some things you maybe have been offering or selling, but haven\u2019t put the proper resources behind? Threats: What things threaten your business? A competitor? Traffic? Visibility? What\u2019s going to pose a challenge to your salon this year? Investigate Your Competition There\u2019s absolutely no reason you should not be keeping tabs on your competition. When you\u2019re putting together your marketing plan, check out what your competition has been doing. Take a look at their website, their advertising, their social media presence, their emails. See what promotions they offered and how frequently they offered them. Figure out who is taking customers from you and how they\u2019re doing it. Also look into the possibility of new competition that might be moving into your territory. Know Your Customers Do you really know who is tanning in your salon? Sure, you could assume the status quo, but is that really your customer base? Without knowing your current customers and potential customers, you can\u2019t put together an effective marketing plan. Your customer demographics should be dictating how you advertise, where you advertise, how much you advertise, when you advertise and what promotions you offer. It\u2019s hard to really nail that if you\u2019re not sure who you\u2019re talking to. Choose Your Delivery Today, there are endless ways to deliver messages to your customers. Be sure you are delivering that through media that are going to result in what actually matters for your business \u2013 sales. It\u2019s important to take the proper time and evaluation to have a clear understanding of whether or not each channel is going to be beneficial to your business or just costly and burdensome. Should you do social media? Texting? Mailing? Radio? Video? Yellow Pages? Adwords? 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With the tanning season revving up, here are some ways to make sure your marketing plan is rock solid this year. Evaluate Your Business \u00a0It\u2019s hard to plan out your marketing if you don\u2019t have a grasp on your company\u2019s current position. A great place to start is a simple S.W.O.T. analysis. Get together with your management team and take a critical look at your business to figure out your strengths, weaknesses, opportunities and threats. You might even want to bring in some key employees to offer insight on this. Strengths: What is your salon really good at? Is it product sales? Customer service? Cleanliness? What things set your salon apart from others in a good way? Weaknesses: What is your salon lousy at? What parts of your business could use improving? This is sometimes not fun as an owner or a manager to hear, but your employees can offer a lot of valuable insight on this. Opportunities: What are some opportunities for growth and improvement that maybe you\u2019re overlooking? What are some things you maybe have been offering or selling, but haven\u2019t put the proper resources behind? Threats: What things threaten your business? A competitor? Traffic? Visibility? What\u2019s going to pose a challenge to your salon this year? Investigate Your Competition There\u2019s absolutely no reason you should not be keeping tabs on your competition. When you\u2019re putting together your marketing plan, check out what your competition has been doing. Take a look at their website, their advertising, their social media presence, their emails. See what promotions they offered and how frequently they offered them. Figure out who is taking customers from you and how they\u2019re doing it. Also look into the possibility of new competition that might be moving into your territory. Know Your Customers Do you really know who is tanning in your salon? Sure, you could assume the status quo, but is that really your customer base? Without knowing your current customers and potential customers, you can\u2019t put together an effective marketing plan. Your customer demographics should be dictating how you advertise, where you advertise, how much you advertise, when you advertise and what promotions you offer. It\u2019s hard to really nail that if you\u2019re not sure who you\u2019re talking to. Choose Your Delivery Today, there are endless ways to deliver messages to your customers. Be sure you are delivering that through media that are going to result in what actually matters for your business \u2013 sales. It\u2019s important to take the proper time and evaluation to have a clear understanding of whether or not each channel is going to be beneficial to your business or just costly and burdensome. Should you do social media? Texting? Mailing? Radio? Video? Yellow Pages? Adwords? Look at your demographic and your current customers and investigate the effectiveness of each channel. Evaluate the channels you used last year and determine which are worth keeping and witch are worth pitching. A little planning can go a long way when it comes to marketing. Don\u2019t just leave it to chance \u2013 take the time to formulate a plan of action and a reasonable budget. That could be the difference between a decent season and a record-breaking season. ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/marketing\/","og_locale":"en_US","og_type":"article","og_title":"Don\u2019t Leave Marketing to Chance - Smart Tan News","og_description":"Now that the holiday season and all the insanity that comes with it is behind us, it\u2019s time to really think about your marketing plan if you haven\u2019t already. With the tanning season revving up, here are some ways to make sure your marketing plan is rock solid this year. Evaluate Your Business \u00a0It\u2019s hard to plan out your marketing if you don\u2019t have a grasp on your company\u2019s current position. A great place to start is a simple S.W.O.T. analysis. Get together with your management team and take a critical look at your business to figure out your strengths, weaknesses, opportunities and threats. You might even want to bring in some key employees to offer insight on this. Strengths: What is your salon really good at? Is it product sales? Customer service? Cleanliness? What things set your salon apart from others in a good way? Weaknesses: What is your salon lousy at? What parts of your business could use improving? This is sometimes not fun as an owner or a manager to hear, but your employees can offer a lot of valuable insight on this. Opportunities: What are some opportunities for growth and improvement that maybe you\u2019re overlooking? What are some things you maybe have been offering or selling, but haven\u2019t put the proper resources behind? Threats: What things threaten your business? A competitor? Traffic? Visibility? What\u2019s going to pose a challenge to your salon this year? Investigate Your Competition There\u2019s absolutely no reason you should not be keeping tabs on your competition. When you\u2019re putting together your marketing plan, check out what your competition has been doing. Take a look at their website, their advertising, their social media presence, their emails. See what promotions they offered and how frequently they offered them. Figure out who is taking customers from you and how they\u2019re doing it. Also look into the possibility of new competition that might be moving into your territory. Know Your Customers Do you really know who is tanning in your salon? Sure, you could assume the status quo, but is that really your customer base? Without knowing your current customers and potential customers, you can\u2019t put together an effective marketing plan. Your customer demographics should be dictating how you advertise, where you advertise, how much you advertise, when you advertise and what promotions you offer. It\u2019s hard to really nail that if you\u2019re not sure who you\u2019re talking to. Choose Your Delivery Today, there are endless ways to deliver messages to your customers. Be sure you are delivering that through media that are going to result in what actually matters for your business \u2013 sales. It\u2019s important to take the proper time and evaluation to have a clear understanding of whether or not each channel is going to be beneficial to your business or just costly and burdensome. Should you do social media? Texting? Mailing? Radio? Video? Yellow Pages? Adwords? Look at your demographic and your current customers and investigate the effectiveness of each channel. Evaluate the channels you used last year and determine which are worth keeping and witch are worth pitching. A little planning can go a long way when it comes to marketing. Don\u2019t just leave it to chance \u2013 take the time to formulate a plan of action and a reasonable budget. That could be the difference between a decent season and a record-breaking season. ","og_url":"https:\/\/news.smarttan.com\/index.php\/marketing\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2024-01-17T13:45:26+00:00","og_image":[{"width":1360,"height":1000,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/01\/SWOT-1-18-22.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/marketing\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Don\u2019t Leave Marketing to Chance","datePublished":"2024-01-17T13:45:26+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing\/"},"wordCount":588,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/01\/SWOT-1-18-22.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/marketing\/","url":"https:\/\/news.smarttan.com\/index.php\/marketing\/","name":"Don\u2019t Leave Marketing to Chance - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/01\/SWOT-1-18-22.jpg","datePublished":"2024-01-17T13:45:26+00:00","description":"Now that the holiday season and all the insanity that comes with it is behind us, it\u2019s time to really think about your marketing plan if you haven\u2019t already. With the tanning season revving up, here are some ways to make sure your marketing plan is rock solid this year. Evaluate Your Business \u00a0It\u2019s hard to plan out your marketing if you don\u2019t have a grasp on your company\u2019s current position. A great place to start is a simple S.W.O.T. analysis. Get together with your management team and take a critical look at your business to figure out your strengths, weaknesses, opportunities and threats. You might even want to bring in some key employees to offer insight on this. Strengths: What is your salon really good at? Is it product sales? Customer service? Cleanliness? What things set your salon apart from others in a good way? Weaknesses: What is your salon lousy at? What parts of your business could use improving? This is sometimes not fun as an owner or a manager to hear, but your employees can offer a lot of valuable insight on this. Opportunities: What are some opportunities for growth and improvement that maybe you\u2019re overlooking? What are some things you maybe have been offering or selling, but haven\u2019t put the proper resources behind? Threats: What things threaten your business? A competitor? Traffic? Visibility? What\u2019s going to pose a challenge to your salon this year? Investigate Your Competition There\u2019s absolutely no reason you should not be keeping tabs on your competition. When you\u2019re putting together your marketing plan, check out what your competition has been doing. Take a look at their website, their advertising, their social media presence, their emails. See what promotions they offered and how frequently they offered them. Figure out who is taking customers from you and how they\u2019re doing it. Also look into the possibility of new competition that might be moving into your territory. Know Your Customers Do you really know who is tanning in your salon? Sure, you could assume the status quo, but is that really your customer base? Without knowing your current customers and potential customers, you can\u2019t put together an effective marketing plan. Your customer demographics should be dictating how you advertise, where you advertise, how much you advertise, when you advertise and what promotions you offer. It\u2019s hard to really nail that if you\u2019re not sure who you\u2019re talking to. Choose Your Delivery Today, there are endless ways to deliver messages to your customers. Be sure you are delivering that through media that are going to result in what actually matters for your business \u2013 sales. It\u2019s important to take the proper time and evaluation to have a clear understanding of whether or not each channel is going to be beneficial to your business or just costly and burdensome. Should you do social media? Texting? Mailing? Radio? Video? Yellow Pages? Adwords? Look at your demographic and your current customers and investigate the effectiveness of each channel. Evaluate the channels you used last year and determine which are worth keeping and witch are worth pitching. A little planning can go a long way when it comes to marketing. Don\u2019t just leave it to chance \u2013 take the time to formulate a plan of action and a reasonable budget. That could be the difference between a decent season and a record-breaking season. 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