Happy New Year to you all!! Another Leap year is upon us — an extra day for sales! Tanning salons are in recovery after a slump last summer. The travel season seems to have improved for sunny destinations. Pretan season has started and JCTA\u2019s new TikTok marketing campaign is in full swing thanks to funding from Devoted Creations. More on this later.<\/p>\n
Covid is still with us, luckily mild cases so far. Since Covid started, we\u2019ve had so much positive media on sunlight and vitamin D. More and more articles are coming out about how sunlight benefits the body as a whole and this goes beyond vitamin D. Benefits will outweigh the risk, so long as you don\u2019t sunburn. There’s a better understanding of how a tan protects us from overexposure and any damage is repaired so long as we don\u2019t sunburn. As we all know, the problem is not any\/moderate exposure as the dermatologists suggest. New research over the last years is starting to show how the repair system works and the importance of having higher levels of vitamin D in the skin \u2013 natural production via UVB. Mother Nature got it right. This helps the immune system to repair any damage without any long-term effects. We\u2019ve also seen how UVA exposure increases nitric oxide to help reduce cardiovascular disease. The dermatologists call nitric oxide a free radical which damages skin, this is how myopic they are; they\u2019re not looking at the whole body. They don\u2019t consider the benefits to other parts of the body. The general population is starting to see this and questioning sunscreen promoters. If you haven\u2019t seen this already, the FDA is questioning and asking for more research on 8 ingredients that are being used in sunscreen as they may be carcinogenic in long term use and they\u2019re showing up in the bloodstream. We\u2019ve heard that in the next few years, oxybenzone will no longer be used.<\/p>\n
One of the biggest problems our industry has faced is the negative media and everyone telling the public that any UV exposure is damage and that pretanning doesn\u2019t work. Luckily, this media attention is now few and far between. We still have a lot of clients that disagree with this, but some have opted to pretan for a shorter period of time before going on a holiday. The problem with this is they\u2019re only getting a minimum amount of protection or maybe nothing. From conversations I\u2019ve had with salon owners, clients are only coming in a week or 2 weeks before a holiday. We need to get our clients to understand the important of pretanning a month before going on holiday or at least get them to do 10 sessions as the exposure schedule recommends. We need to get clients back doing 1 month of pretanning before they go on holiday. To follow sunbed exposure schedules that will give them the protection they need when they hit the high UV Index holiday areas \u2013 acclimatize their skin. Research (Kimball 2017) has shown a person after 4 weeks of sunbed use can handle 6 times the exposure without any adverse effects, sunburning being the biggest one. De Winter 2001 has also shown reduced risk of sunburning as well as DNA damage after creating a base tan from a sunbed.<\/p>\n
This year the JCTA\u2019s main focus for the Please Tan Responsibly Marketing Campaign is to educate Canadians on pretanning before a sunny vacation and how easy it is to get a basetan on TikTok. This year we hired a New York firm to find 100 Influencers (2 campaigns, 50 each) for TikTok and Instagram. Devoted Creations stepped up and funded finding the influencers. The first campaign has already started and we\u2019re seeing influencers post coming online now and tagging @TanNationCanada<\/a>, JCTA\u2019s Consumer TikTok account. We continue with our Facebook carousel ad on Tan Nation, our consumer Facebook page<\/a>.<\/p>\n
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