{"id":26023,"date":"2024-01-24T07:13:15","date_gmt":"2024-01-24T12:13:15","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=25845"},"modified":"2024-01-24T07:13:15","modified_gmt":"2024-01-24T12:13:15","slug":"3955832","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/3955832\/","title":{"rendered":"Business Owners vs. Entrepreneurs"},"content":{"rendered":"

By Grant Miller<\/em><\/p>\n

Business owners and entrepreneurs \u2013 most people think these terms are interchangeable. Isn’t every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is \u201ca person\u00a0who\u00a0organizes\u00a0and\u00a0manages\u00a0any enterprise,\u00a0especially\u00a0a\u00a0business,\u00a0usually\u00a0with considerable initiative\u00a0and\u00a0risk; an\u00a0employer\u00a0of\u00a0productive\u00a0labor.\u201d<\/p>\n

In my opinion, the key phrases in that definition are \u201cconsiderable initiative\u201d and \u201cproductive labor.\u201d A business owner typically runs and manages a business with little or no innovation, but there\u2019s nothing wrong with that. Owning and running a small business provides an income that supports your family and is part of the American dream.<\/p>\n

Far too often, business owners fail to grow their businesses in new directions, which may cause them to go out of business. Your business is a living, breathing thing; it needs to grow, adapt and change with the times<\/p>\n

My first business was a small corner store that sold items such as lottery tickets, milk, bread and snacks. I was definitely a business owner; I didn\u2019t have a boss and was making a profit. However, that little business was never going to generate a large profit.<\/p>\n

In an attempt to increase revenue, I added VHS tape rentals to the back of the store. Within two years, that little corner shop became a full-fledged video store. I later purchased the rental space next to me, knocked out the adjoining wall and created one large store \u2013 but I didn\u2019t stop there.<\/p>\n

Within four years, I had expanded into a chain of six video stores \u2013 but I still wasn’t done. I started to put racks of videos and DVDs in other local corner stores and would split the revenue with the store owners. While my main stores were making a great profit, this additional expansion created even more revenue.<\/p>\n

The main point I want to convey is that I continuously changed and adapted my business.<\/p>\n

When I realized the video rental industry was never going to recover, I started to look for an additional service that would intrigue customers. A friend of mine had successfully added tanning to his video stores and encouraged me to try it \u2013 this started me down a new path. As I learned about tanning, I either closed the video stores or transformed them into tanning salons.<\/p>\n

I noticed the majority of local salons were small with basic level beds, and they didn\u2019t offer a luxurious environment or equipment. I decided to make my salons different and was the first owner with large locations, high-pressure tanning and spray tanning.<\/p>\n

Since the tanning industry has slowed down, I’m changing the business once again by adding high-end spa services to my salons. As a result, I\u2019m bringing in a larger and more affluent customer base that\u2019s willing to spend more money on luxurious services. While other salon owners are fighting over the $19 a month tanning customer, I’m focusing on clients with a higher disposable income. Every city has a wealthy demographic, but you need to find and provide them with what they want.<\/p>\n

Don\u2019t simply label yourself a tanning salon owner; you\u2019re a provider of products and services that make people feel amazing about themselves. While this does include tanning services, imagine what else you can provide that\u2019ll make your business thrive.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Grant Miller Business owners and entrepreneurs \u2013 most people think these terms are interchangeable. Isn’t every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is \u201ca person\u00a0who\u00a0organizes\u00a0and\u00a0manages\u00a0any enterprise,\u00a0especially\u00a0a\u00a0business,\u00a0usually\u00a0with considerable initiative\u00a0and\u00a0risk; an\u00a0employer\u00a0of\u00a0productive\u00a0labor.\u201d In my opinion, the key phrases in that definition are \u201cconsiderable initiative\u201d and \u201cproductive labor.\u201d A business owner […]<\/p>\n","protected":false},"author":2,"featured_media":18956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nBusiness Owners vs. Entrepreneurs - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Grant Miller Business owners and entrepreneurs \u2013 most people think these terms are interchangeable. Isn't every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is \u201ca person\u00a0who\u00a0organizes\u00a0and\u00a0manages\u00a0any enterprise,\u00a0especially\u00a0a\u00a0business,\u00a0usually\u00a0with considerable initiative\u00a0and\u00a0risk; an\u00a0employer\u00a0of\u00a0productive\u00a0labor.\u201d In my opinion, the key phrases in that definition are \u201cconsiderable initiative\u201d and \u201cproductive labor.\u201d A business owner typically runs and manages a business with little or no innovation, but there\u2019s nothing wrong with that. Owning and running a small business provides an income that supports your family and is part of the American dream. Far too often, business owners fail to grow their businesses in new directions, which may cause them to go out of business. Your business is a living, breathing thing; it needs to grow, adapt and change with the times My first business was a small corner store that sold items such as lottery tickets, milk, bread and snacks. I was definitely a business owner; I didn\u2019t have a boss and was making a profit. However, that little business was never going to generate a large profit. In an attempt to increase revenue, I added VHS tape rentals to the back of the store. Within two years, that little corner shop became a full-fledged video store. I later purchased the rental space next to me, knocked out the adjoining wall and created one large store \u2013 but I didn\u2019t stop there. Within four years, I had expanded into a chain of six video stores \u2013 but I still wasn't done. I started to put racks of videos and DVDs in other local corner stores and would split the revenue with the store owners. While my main stores were making a great profit, this additional expansion created even more revenue. The main point I want to convey is that I continuously changed and adapted my business. When I realized the video rental industry was never going to recover, I started to look for an additional service that would intrigue customers. A friend of mine had successfully added tanning to his video stores and encouraged me to try it \u2013 this started me down a new path. As I learned about tanning, I either closed the video stores or transformed them into tanning salons. I noticed the majority of local salons were small with basic level beds, and they didn\u2019t offer a luxurious environment or equipment. I decided to make my salons different and was the first owner with large locations, high-pressure tanning and spray tanning. Since the tanning industry has slowed down, I'm changing the business once again by adding high-end spa services to my salons. As a result, I\u2019m bringing in a larger and more affluent customer base that\u2019s willing to spend more money on luxurious services. While other salon owners are fighting over the $19 a month tanning customer, I'm focusing on clients with a higher disposable income. Every city has a wealthy demographic, but you need to find and provide them with what they want. Don\u2019t simply label yourself a tanning salon owner; you\u2019re a provider of products and services that make people feel amazing about themselves. While this does include tanning services, imagine what else you can provide that\u2019ll make your business thrive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/3955832\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Owners vs. Entrepreneurs - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Grant Miller Business owners and entrepreneurs \u2013 most people think these terms are interchangeable. Isn't every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is \u201ca person\u00a0who\u00a0organizes\u00a0and\u00a0manages\u00a0any enterprise,\u00a0especially\u00a0a\u00a0business,\u00a0usually\u00a0with considerable initiative\u00a0and\u00a0risk; an\u00a0employer\u00a0of\u00a0productive\u00a0labor.\u201d In my opinion, the key phrases in that definition are \u201cconsiderable initiative\u201d and \u201cproductive labor.\u201d A business owner typically runs and manages a business with little or no innovation, but there\u2019s nothing wrong with that. Owning and running a small business provides an income that supports your family and is part of the American dream. Far too often, business owners fail to grow their businesses in new directions, which may cause them to go out of business. Your business is a living, breathing thing; it needs to grow, adapt and change with the times My first business was a small corner store that sold items such as lottery tickets, milk, bread and snacks. I was definitely a business owner; I didn\u2019t have a boss and was making a profit. However, that little business was never going to generate a large profit. In an attempt to increase revenue, I added VHS tape rentals to the back of the store. Within two years, that little corner shop became a full-fledged video store. I later purchased the rental space next to me, knocked out the adjoining wall and created one large store \u2013 but I didn\u2019t stop there. Within four years, I had expanded into a chain of six video stores \u2013 but I still wasn't done. I started to put racks of videos and DVDs in other local corner stores and would split the revenue with the store owners. While my main stores were making a great profit, this additional expansion created even more revenue. The main point I want to convey is that I continuously changed and adapted my business. When I realized the video rental industry was never going to recover, I started to look for an additional service that would intrigue customers. A friend of mine had successfully added tanning to his video stores and encouraged me to try it \u2013 this started me down a new path. As I learned about tanning, I either closed the video stores or transformed them into tanning salons. I noticed the majority of local salons were small with basic level beds, and they didn\u2019t offer a luxurious environment or equipment. I decided to make my salons different and was the first owner with large locations, high-pressure tanning and spray tanning. Since the tanning industry has slowed down, I'm changing the business once again by adding high-end spa services to my salons. As a result, I\u2019m bringing in a larger and more affluent customer base that\u2019s willing to spend more money on luxurious services. While other salon owners are fighting over the $19 a month tanning customer, I'm focusing on clients with a higher disposable income. Every city has a wealthy demographic, but you need to find and provide them with what they want. Don\u2019t simply label yourself a tanning salon owner; you\u2019re a provider of products and services that make people feel amazing about themselves. While this does include tanning services, imagine what else you can provide that\u2019ll make your business thrive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/3955832\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-24T12:13:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/12\/Entrepreneur-12-8-16.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1359\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/3955832\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/3955832\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Business Owners vs. Entrepreneurs\",\"datePublished\":\"2024-01-24T12:13:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/3955832\/\"},\"wordCount\":561,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/3955832\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/12\/Entrepreneur-12-8-16.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/3955832\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/3955832\/\",\"name\":\"Business Owners vs. Entrepreneurs - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/3955832\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/3955832\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/12\/Entrepreneur-12-8-16.jpg\",\"datePublished\":\"2024-01-24T12:13:15+00:00\",\"description\":\"By Grant Miller Business owners and entrepreneurs \u2013 most people think these terms are interchangeable. 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Your business is a living, breathing thing; it needs to grow, adapt and change with the times My first business was a small corner store that sold items such as lottery tickets, milk, bread and snacks. I was definitely a business owner; I didn\u2019t have a boss and was making a profit. However, that little business was never going to generate a large profit. In an attempt to increase revenue, I added VHS tape rentals to the back of the store. Within two years, that little corner shop became a full-fledged video store. I later purchased the rental space next to me, knocked out the adjoining wall and created one large store \u2013 but I didn\u2019t stop there. Within four years, I had expanded into a chain of six video stores \u2013 but I still wasn't done. I started to put racks of videos and DVDs in other local corner stores and would split the revenue with the store owners. While my main stores were making a great profit, this additional expansion created even more revenue. 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Isn't every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is \u201ca person\u00a0who\u00a0organizes\u00a0and\u00a0manages\u00a0any enterprise,\u00a0especially\u00a0a\u00a0business,\u00a0usually\u00a0with considerable initiative\u00a0and\u00a0risk; an\u00a0employer\u00a0of\u00a0productive\u00a0labor.\u201d In my opinion, the key phrases in that definition are \u201cconsiderable initiative\u201d and \u201cproductive labor.\u201d A business owner typically runs and manages a business with little or no innovation, but there\u2019s nothing wrong with that. Owning and running a small business provides an income that supports your family and is part of the American dream. Far too often, business owners fail to grow their businesses in new directions, which may cause them to go out of business. Your business is a living, breathing thing; it needs to grow, adapt and change with the times My first business was a small corner store that sold items such as lottery tickets, milk, bread and snacks. I was definitely a business owner; I didn\u2019t have a boss and was making a profit. However, that little business was never going to generate a large profit. In an attempt to increase revenue, I added VHS tape rentals to the back of the store. Within two years, that little corner shop became a full-fledged video store. I later purchased the rental space next to me, knocked out the adjoining wall and created one large store \u2013 but I didn\u2019t stop there. Within four years, I had expanded into a chain of six video stores \u2013 but I still wasn't done. I started to put racks of videos and DVDs in other local corner stores and would split the revenue with the store owners. While my main stores were making a great profit, this additional expansion created even more revenue. 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While other salon owners are fighting over the $19 a month tanning customer, I'm focusing on clients with a higher disposable income. Every city has a wealthy demographic, but you need to find and provide them with what they want. Don\u2019t simply label yourself a tanning salon owner; you\u2019re a provider of products and services that make people feel amazing about themselves. While this does include tanning services, imagine what else you can provide that\u2019ll make your business thrive.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/3955832\/","og_locale":"en_US","og_type":"article","og_title":"Business Owners vs. Entrepreneurs - Smart Tan News","og_description":"By Grant Miller Business owners and entrepreneurs \u2013 most people think these terms are interchangeable. Isn't every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is \u201ca person\u00a0who\u00a0organizes\u00a0and\u00a0manages\u00a0any enterprise,\u00a0especially\u00a0a\u00a0business,\u00a0usually\u00a0with considerable initiative\u00a0and\u00a0risk; an\u00a0employer\u00a0of\u00a0productive\u00a0labor.\u201d In my opinion, the key phrases in that definition are \u201cconsiderable initiative\u201d and \u201cproductive labor.\u201d A business owner typically runs and manages a business with little or no innovation, but there\u2019s nothing wrong with that. Owning and running a small business provides an income that supports your family and is part of the American dream. Far too often, business owners fail to grow their businesses in new directions, which may cause them to go out of business. Your business is a living, breathing thing; it needs to grow, adapt and change with the times My first business was a small corner store that sold items such as lottery tickets, milk, bread and snacks. I was definitely a business owner; I didn\u2019t have a boss and was making a profit. However, that little business was never going to generate a large profit. In an attempt to increase revenue, I added VHS tape rentals to the back of the store. Within two years, that little corner shop became a full-fledged video store. I later purchased the rental space next to me, knocked out the adjoining wall and created one large store \u2013 but I didn\u2019t stop there. Within four years, I had expanded into a chain of six video stores \u2013 but I still wasn't done. I started to put racks of videos and DVDs in other local corner stores and would split the revenue with the store owners. While my main stores were making a great profit, this additional expansion created even more revenue. The main point I want to convey is that I continuously changed and adapted my business. When I realized the video rental industry was never going to recover, I started to look for an additional service that would intrigue customers. A friend of mine had successfully added tanning to his video stores and encouraged me to try it \u2013 this started me down a new path. As I learned about tanning, I either closed the video stores or transformed them into tanning salons. I noticed the majority of local salons were small with basic level beds, and they didn\u2019t offer a luxurious environment or equipment. I decided to make my salons different and was the first owner with large locations, high-pressure tanning and spray tanning. Since the tanning industry has slowed down, I'm changing the business once again by adding high-end spa services to my salons. As a result, I\u2019m bringing in a larger and more affluent customer base that\u2019s willing to spend more money on luxurious services. While other salon owners are fighting over the $19 a month tanning customer, I'm focusing on clients with a higher disposable income. Every city has a wealthy demographic, but you need to find and provide them with what they want. Don\u2019t simply label yourself a tanning salon owner; you\u2019re a provider of products and services that make people feel amazing about themselves. While this does include tanning services, imagine what else you can provide that\u2019ll make your business thrive.","og_url":"https:\/\/news.smarttan.com\/index.php\/3955832\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2024-01-24T12:13:15+00:00","og_image":[{"width":1359,"height":1000,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/12\/Entrepreneur-12-8-16.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/3955832\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/3955832\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Business Owners vs. Entrepreneurs","datePublished":"2024-01-24T12:13:15+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/3955832\/"},"wordCount":561,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/3955832\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/12\/Entrepreneur-12-8-16.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/3955832\/","url":"https:\/\/news.smarttan.com\/index.php\/3955832\/","name":"Business Owners vs. Entrepreneurs - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/3955832\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/3955832\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/12\/Entrepreneur-12-8-16.jpg","datePublished":"2024-01-24T12:13:15+00:00","description":"By Grant Miller Business owners and entrepreneurs \u2013 most people think these terms are interchangeable. Isn't every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is \u201ca person\u00a0who\u00a0organizes\u00a0and\u00a0manages\u00a0any enterprise,\u00a0especially\u00a0a\u00a0business,\u00a0usually\u00a0with considerable initiative\u00a0and\u00a0risk; an\u00a0employer\u00a0of\u00a0productive\u00a0labor.\u201d In my opinion, the key phrases in that definition are \u201cconsiderable initiative\u201d and \u201cproductive labor.\u201d A business owner typically runs and manages a business with little or no innovation, but there\u2019s nothing wrong with that. Owning and running a small business provides an income that supports your family and is part of the American dream. Far too often, business owners fail to grow their businesses in new directions, which may cause them to go out of business. Your business is a living, breathing thing; it needs to grow, adapt and change with the times My first business was a small corner store that sold items such as lottery tickets, milk, bread and snacks. I was definitely a business owner; I didn\u2019t have a boss and was making a profit. However, that little business was never going to generate a large profit. In an attempt to increase revenue, I added VHS tape rentals to the back of the store. Within two years, that little corner shop became a full-fledged video store. I later purchased the rental space next to me, knocked out the adjoining wall and created one large store \u2013 but I didn\u2019t stop there. Within four years, I had expanded into a chain of six video stores \u2013 but I still wasn't done. I started to put racks of videos and DVDs in other local corner stores and would split the revenue with the store owners. While my main stores were making a great profit, this additional expansion created even more revenue. The main point I want to convey is that I continuously changed and adapted my business. When I realized the video rental industry was never going to recover, I started to look for an additional service that would intrigue customers. A friend of mine had successfully added tanning to his video stores and encouraged me to try it \u2013 this started me down a new path. As I learned about tanning, I either closed the video stores or transformed them into tanning salons. I noticed the majority of local salons were small with basic level beds, and they didn\u2019t offer a luxurious environment or equipment. I decided to make my salons different and was the first owner with large locations, high-pressure tanning and spray tanning. Since the tanning industry has slowed down, I'm changing the business once again by adding high-end spa services to my salons. As a result, I\u2019m bringing in a larger and more affluent customer base that\u2019s willing to spend more money on luxurious services. While other salon owners are fighting over the $19 a month tanning customer, I'm focusing on clients with a higher disposable income. Every city has a wealthy demographic, but you need to find and provide them with what they want. Don\u2019t simply label yourself a tanning salon owner; you\u2019re a provider of products and services that make people feel amazing about themselves. While this does include tanning services, imagine what else you can provide that\u2019ll make your business thrive.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/3955832\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/3955832\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/3955832\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/12\/Entrepreneur-12-8-16.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2016\/12\/Entrepreneur-12-8-16.jpg","width":1359,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/3955832\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Business Owners vs. Entrepreneurs"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/26023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=26023"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/26023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/18956"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=26023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=26023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=26023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}