{"id":26945,"date":"2025-06-04T08:56:36","date_gmt":"2025-06-04T12:56:36","guid":{"rendered":"https:\/\/news.smarttan.com\/?p=26945"},"modified":"2025-06-04T08:56:36","modified_gmt":"2025-06-04T12:56:36","slug":"the-wellness-era-the-industry-has-changed-are-you-keeping-up","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/","title":{"rendered":"The Wellness Era: The industry has changed\u2014are you keeping up?"},"content":{"rendered":"

What\u2019s in a name?<\/em><\/p>\n

Shakespeare\u2019s famous line from Romeo and Juliet<\/em> suggests that a name is just a label \u2013 that it doesn\u2019t define the true nature or value of a person or thing. But in today\u2019s tanning industry, that idea doesn\u2019t quite hold up.<\/p>\n

While services and equipment are the foundation of any salon, your business name and brand representation must accurately reflect the experience, offerings, and atmosphere you provide. For most salons today, the term \u201ctanning salon\u201d no longer presents the right image.<\/p>\n

Sunbeds are still the core service in virtually every business in our industry, but clients use sunbeds for a wide range of reasons beyond cosmetic tanning, and the proliferation of hybrid tanning is making that all the more apparent. The truth is, even the most traditional tanning businesses are offering more than a way to get a tan.<\/p>\n

More importantly, diversification is no longer an exception; it\u2019s the standard. Today, every major salon group and the vast majority of independent operators have integrated some level of wellness and spa services into their business models, with many of them having adapted their names and brand positioning accordingly.<\/p>\n

So, in this article, we\u2019re exploring a range of businesses from across North America that have embraced The Wellness Era in their own distinctive ways. Their approaches, equipment choices, branding strategies, and service mixes may vary, but they all reflect the same reality: success in this industry today requires rethinking not just what you offer, but how you present it \u2013 and what you call it.<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What\u2019s in a name? Shakespeare\u2019s famous line from Romeo and Juliet suggests that a name is just a label \u2013 that it doesn\u2019t define the true nature or value of a person or thing. But in today\u2019s tanning industry, that idea doesn\u2019t quite hold up. While services and equipment are the foundation of any salon, […]<\/p>\n","protected":false},"author":2,"featured_media":26946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nThe Wellness Era: The industry has changed\u2014are you keeping up? - Smart Tan News<\/title>\n<meta name=\"description\" content=\"What\u2019s in a name? Shakespeare\u2019s famous line from Romeo and Juliet suggests that a name is just a label \u2013 that it doesn\u2019t define the true nature or value of a person or thing. But in today\u2019s tanning industry, that idea doesn\u2019t quite hold up. While services and equipment are the foundation of any salon, your business name and brand representation must accurately reflect the experience, offerings, and atmosphere you provide. For most salons today, the term \u201ctanning salon\u201d no longer presents the right image. Sunbeds are still the core service in virtually every business in our industry, but clients use sunbeds for a wide range of reasons beyond cosmetic tanning, and the proliferation of hybrid tanning is making that all the more apparent. The truth is, even the most traditional tanning businesses are offering more than a way to get a tan. More importantly, diversification is no longer an exception; it\u2019s the standard. Today, every major salon group and the vast majority of independent operators have integrated some level of wellness and spa services into their business models, with many of them having adapted their names and brand positioning accordingly. So, in this article, we\u2019re exploring a range of businesses from across North America that have embraced The Wellness Era in their own distinctive ways. Their approaches, equipment choices, branding strategies, and service mixes may vary, but they all reflect the same reality: success in this industry today requires rethinking not just what you offer, but how you present it \u2013 and what you call it. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Wellness Era: The industry has changed\u2014are you keeping up? - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"What\u2019s in a name? Shakespeare\u2019s famous line from Romeo and Juliet suggests that a name is just a label \u2013 that it doesn\u2019t define the true nature or value of a person or thing. But in today\u2019s tanning industry, that idea doesn\u2019t quite hold up. While services and equipment are the foundation of any salon, your business name and brand representation must accurately reflect the experience, offerings, and atmosphere you provide. For most salons today, the term \u201ctanning salon\u201d no longer presents the right image. Sunbeds are still the core service in virtually every business in our industry, but clients use sunbeds for a wide range of reasons beyond cosmetic tanning, and the proliferation of hybrid tanning is making that all the more apparent. The truth is, even the most traditional tanning businesses are offering more than a way to get a tan. More importantly, diversification is no longer an exception; it\u2019s the standard. Today, every major salon group and the vast majority of independent operators have integrated some level of wellness and spa services into their business models, with many of them having adapted their names and brand positioning accordingly. So, in this article, we\u2019re exploring a range of businesses from across North America that have embraced The Wellness Era in their own distinctive ways. Their approaches, equipment choices, branding strategies, and service mixes may vary, but they all reflect the same reality: success in this industry today requires rethinking not just what you offer, but how you present it \u2013 and what you call it. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T12:56:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/06\/Future-Wellness-6-4-25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"The Wellness Era: The industry has changed\u2014are you keeping up?\",\"datePublished\":\"2025-06-04T12:56:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/\"},\"wordCount\":289,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/06\/Future-Wellness-6-4-25.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/\",\"name\":\"The Wellness Era: The industry has changed\u2014are you keeping up? - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/06\/Future-Wellness-6-4-25.jpg\",\"datePublished\":\"2025-06-04T12:56:36+00:00\",\"description\":\"What\u2019s in a name? 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Shakespeare\u2019s famous line from Romeo and Juliet suggests that a name is just a label \u2013 that it doesn\u2019t define the true nature or value of a person or thing. But in today\u2019s tanning industry, that idea doesn\u2019t quite hold up. While services and equipment are the foundation of any salon, your business name and brand representation must accurately reflect the experience, offerings, and atmosphere you provide. For most salons today, the term \u201ctanning salon\u201d no longer presents the right image. Sunbeds are still the core service in virtually every business in our industry, but clients use sunbeds for a wide range of reasons beyond cosmetic tanning, and the proliferation of hybrid tanning is making that all the more apparent. The truth is, even the most traditional tanning businesses are offering more than a way to get a tan. More importantly, diversification is no longer an exception; it\u2019s the standard. Today, every major salon group and the vast majority of independent operators have integrated some level of wellness and spa services into their business models, with many of them having adapted their names and brand positioning accordingly. So, in this article, we\u2019re exploring a range of businesses from across North America that have embraced The Wellness Era in their own distinctive ways. Their approaches, equipment choices, branding strategies, and service mixes may vary, but they all reflect the same reality: success in this industry today requires rethinking not just what you offer, but how you present it \u2013 and what you call it. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/06\/Future-Wellness-6-4-25.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/06\/Future-Wellness-6-4-25.jpg","width":1360,"height":1180,"caption":"Row of stones in calm water in the wide ocean concept of meditation - 3D illustration"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/the-wellness-era-the-industry-has-changed-are-you-keeping-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"The Wellness Era: The industry has changed\u2014are you keeping up?"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/26945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=26945"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/26945\/revisions"}],"predecessor-version":[{"id":26947,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/26945\/revisions\/26947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/26946"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=26945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=26945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=26945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}