{"id":27159,"date":"2025-08-20T04:46:49","date_gmt":"2025-08-20T08:46:49","guid":{"rendered":"https:\/\/news.smarttan.com\/?p=27159"},"modified":"2025-08-18T13:31:52","modified_gmt":"2025-08-18T17:31:52","slug":"marketing-to-men","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/","title":{"rendered":"Marketing to Men"},"content":{"rendered":"

Tanning may not always be the first thing that comes to mind for male clients\u2014but that\u2019s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a tanning environment. That includes men.<\/p>\n

With services like red light therapy, infrared saunas, and skin recovery treatments becoming more mainstream, wellness is helping to normalize the tanning experience. Clients who come in for one thing\u2014like muscle recovery or skin health\u2014often end up discovering how tanning fits into their broader self-care goals.<\/p>\n

Here\u2019s how to make that journey easier to start, and more likely to continue.<\/p>\n

Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tanning may not always be the first thing that comes to mind for male clients\u2014but that\u2019s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a tanning environment. That includes men. With services like red light therapy, infrared saunas, and skin […]<\/p>\n","protected":false},"author":2,"featured_media":27162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nMarketing to Men - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Tanning may not always be the first thing that comes to mind for male clients\u2014but that\u2019s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a tanning environment. That includes men. With services like red light therapy, infrared saunas, and skin recovery treatments becoming more mainstream, wellness is helping to normalize the tanning experience. Clients who come in for one thing\u2014like muscle recovery or skin health\u2014often end up discovering how tanning fits into their broader self-care goals. Here\u2019s how to make that journey easier to start, and more likely to continue. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing to Men - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Tanning may not always be the first thing that comes to mind for male clients\u2014but that\u2019s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a tanning environment. That includes men. With services like red light therapy, infrared saunas, and skin recovery treatments becoming more mainstream, wellness is helping to normalize the tanning experience. Clients who come in for one thing\u2014like muscle recovery or skin health\u2014often end up discovering how tanning fits into their broader self-care goals. Here\u2019s how to make that journey easier to start, and more likely to continue. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-20T08:46:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Man-tanning-8-18-25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Marketing to Men\",\"datePublished\":\"2025-08-20T08:46:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/\"},\"wordCount\":129,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Man-tanning-8-18-25.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/\",\"name\":\"Marketing to Men - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Man-tanning-8-18-25.jpg\",\"datePublished\":\"2025-08-20T08:46:49+00:00\",\"description\":\"Tanning may not always be the first thing that comes to mind for male clients\u2014but that\u2019s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a tanning environment. That includes men. With services like red light therapy, infrared saunas, and skin recovery treatments becoming more mainstream, wellness is helping to normalize the tanning experience. Clients who come in for one thing\u2014like muscle recovery or skin health\u2014often end up discovering how tanning fits into their broader self-care goals. Here\u2019s how to make that journey easier to start, and more likely to continue. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#primaryimage\",\"url\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Man-tanning-8-18-25.jpg\",\"contentUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Man-tanning-8-18-25.jpg\",\"width\":1360,\"height\":1180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing to Men\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing to Men - Smart Tan News","description":"Tanning may not always be the first thing that comes to mind for male clients\u2014but that\u2019s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a tanning environment. That includes men. With services like red light therapy, infrared saunas, and skin recovery treatments becoming more mainstream, wellness is helping to normalize the tanning experience. Clients who come in for one thing\u2014like muscle recovery or skin health\u2014often end up discovering how tanning fits into their broader self-care goals. Here\u2019s how to make that journey easier to start, and more likely to continue. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/","og_locale":"en_US","og_type":"article","og_title":"Marketing to Men - Smart Tan News","og_description":"Tanning may not always be the first thing that comes to mind for male clients\u2014but that\u2019s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a tanning environment. That includes men. With services like red light therapy, infrared saunas, and skin recovery treatments becoming more mainstream, wellness is helping to normalize the tanning experience. Clients who come in for one thing\u2014like muscle recovery or skin health\u2014often end up discovering how tanning fits into their broader self-care goals. Here\u2019s how to make that journey easier to start, and more likely to continue. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","og_url":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2025-08-20T08:46:49+00:00","og_image":[{"width":1360,"height":1180,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Man-tanning-8-18-25.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Marketing to Men","datePublished":"2025-08-20T08:46:49+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/"},"wordCount":129,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Man-tanning-8-18-25.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/","url":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/","name":"Marketing to Men - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Man-tanning-8-18-25.jpg","datePublished":"2025-08-20T08:46:49+00:00","description":"Tanning may not always be the first thing that comes to mind for male clients\u2014but that\u2019s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a tanning environment. That includes men. With services like red light therapy, infrared saunas, and skin recovery treatments becoming more mainstream, wellness is helping to normalize the tanning experience. Clients who come in for one thing\u2014like muscle recovery or skin health\u2014often end up discovering how tanning fits into their broader self-care goals. Here\u2019s how to make that journey easier to start, and more likely to continue. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Man-tanning-8-18-25.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Man-tanning-8-18-25.jpg","width":1360,"height":1180},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/marketing-to-men\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Marketing to Men"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/27159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=27159"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/27159\/revisions"}],"predecessor-version":[{"id":27163,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/27159\/revisions\/27163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/27162"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=27159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=27159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=27159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}