{"id":27177,"date":"2025-08-27T04:13:03","date_gmt":"2025-08-27T08:13:03","guid":{"rendered":"https:\/\/news.smarttan.com\/?p=27177"},"modified":"2025-08-26T09:32:49","modified_gmt":"2025-08-26T13:32:49","slug":"gen-z-and-millennials-are-driving-a-redefinition-of-wellness","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-a-redefinition-of-wellness\/","title":{"rendered":"Gen Z and Millennials Are Driving a Redefinition of Wellness"},"content":{"rendered":"<p>A new global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 <em>Future of Wellness<\/em> report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive.<\/p>\n<p><strong>Wellness Is No Longer a Luxury\u2014It\u2019s a Lifestyle<\/strong><\/p>\n<p>Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending\u2014dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health.<\/p>\n<p>That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses\u2014including tanning salons\u2014that embrace a broader definition of wellness.<\/p>\n<p><a href=\"https:\/\/smarttan.mydigitalpublication.com\/august-2025\/page-54\" target=\"_blank\" rel=\"noopener\">Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gen Z and Millennials Are Driving a Redefinition of Wellness - Smart Tan News<\/title>\n<meta name=\"description\" content=\"A new global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive.  Wellness Is No Longer a Luxury\u2014It\u2019s a Lifestyle  Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending\u2014dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health.  That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses\u2014including tanning salons\u2014that embrace a broader definition of wellness.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-a-redefinition-of-wellness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z and Millennials Are Driving a Redefinition of Wellness - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"A new global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive.  Wellness Is No Longer a Luxury\u2014It\u2019s a Lifestyle  Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending\u2014dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health.  That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses\u2014including tanning salons\u2014that embrace a broader definition of wellness.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-a-redefinition-of-wellness\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T08:13:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Healthy-8-26-25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-a-redefinition-of-wellness\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-a-redefinition-of-wellness\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Gen Z and Millennials Are Driving a Redefinition of Wellness\",\"datePublished\":\"2025-08-27T08:13:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-a-redefinition-of-wellness\/\"},\"wordCount\":182,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-a-redefinition-of-wellness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Healthy-8-26-25.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-a-redefinition-of-wellness\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-a-redefinition-of-wellness\/\",\"name\":\"Gen Z and Millennials Are Driving a Redefinition of Wellness - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-a-redefinition-of-wellness\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-a-redefinition-of-wellness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Healthy-8-26-25.jpg\",\"datePublished\":\"2025-08-27T08:13:03+00:00\",\"description\":\"A new global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive. Wellness Is No Longer a Luxury\u2014It\u2019s a Lifestyle Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending\u2014dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health. That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses\u2014including tanning salons\u2014that embrace a broader definition of wellness. 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According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive.  Wellness Is No Longer a Luxury\u2014It\u2019s a Lifestyle  Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending\u2014dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health.  That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses\u2014including tanning salons\u2014that embrace a broader definition of wellness.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-a-redefinition-of-wellness\/","og_locale":"en_US","og_type":"article","og_title":"Gen Z and Millennials Are Driving a Redefinition of Wellness - Smart Tan News","og_description":"A new global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive.  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