{"id":27185,"date":"2025-09-04T05:45:20","date_gmt":"2025-09-04T09:45:20","guid":{"rendered":"https:\/\/news.smarttan.com\/?p=27185"},"modified":"2025-08-28T08:45:42","modified_gmt":"2025-08-28T12:45:42","slug":"encourage-online-reviews-to-enhance-trust","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/","title":{"rendered":"Highly Recommended: Encourage online reviews to enhance trust in your business"},"content":{"rendered":"<p>Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you\u2019ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: <em>Must try \u2013 it\u2019s our family\u2019s favorite! <\/em>Another one reads, <em>Amazing service and delicious lasagna, would definitely recommend!<\/em> In an instant, your mind is subsconsiously telling you to go. Everyone seems to be impressed with their experience, so you should be too.<\/p>\n<p>After a delicious and satisfying meal, you decide to make a review too, hoping to also spread word. Within a few months, their customer base is multiplying and business is booming. A huge part of that success is coming directly from the customers and what they had to say. The good news for you is this type of success can be applied to any industry, including the indoor tanning industry.<\/p>\n<p>Similar to word of mouth, online reviews can be powerful in the sense of making or breaking a consumer\u2019s decision to go somewhere. In fact, 90 percent of customers read reviews before going to a business. A whopping 72 percent of people say that they will act and trust the business more after reading a positive review, according to e-commerce consultant Khalid Saleh.<\/p>\n<p>Knowing those statistics, how can you use them to your salon\u2019s advantage?<\/p>\n<p><strong>Make some visuals<\/strong><\/p>\n<p>Post a generic flyer by the register or door saying, \u201cReview us on Google!\u201d Or, \u201cReview us on Facebook!\u201d While this approach is subtler and less hands-on, it will help increase recognition. If a customer visits your salon four times a week, they will have seen the decal sixteen times in a month. Chances are high they\u2019ll leave a review, especially if they\u2019re in love with your salon\u2019s services.<\/p>\n<p><strong>Give a little, get a little<\/strong><\/p>\n<p>Offer a small incentive to receive the review. Nothing too crazy \u2013 something small enough to make them feel like their opinion is valued, which ultimately it is. Not only will they be receiving a stellar reward and feel valued, they\u2019ll be helping to build your salon\u2019s reputation.<\/p>\n<p><strong>Simply ask <\/strong><\/p>\n<p>If the customer is happy and impressed with their service, go ahead and politely mention a review. The key word to keep in mind is honesty. Always, always, always, ask for an honest review. Say, \u201cI notice you are very happy with your results. If you left an honest review on our Facebook or Google profile, we would really appreciate it.\u201d Especially make sure to ask people who have been long-term customers. It\u2019s very likely they would love to write about their great experience. They\u2019ve been a longtime customer for a reason!<\/p>\n<p><strong>Aftermath<\/strong><\/p>\n<p>Responding to reviews is one of the most important elements in this process. Always make time to thank and acknowledge reviews. It shows your attentive, caring, and value your client\u2019s thoughts and well-being.<\/p>\n<p><strong>Negative review? It\u2019s okay.<\/strong><\/p>\n<p>If you happen to receive a few negative reviews, don\u2019t fret. Think of it as an opportunity to improve your business. Respond in an authentic and caring manner and deliver the best customer service you can. Future visitors will see how you took the time to make sure the client received care and a solution, they\u2019ll welcome your willingness to help. The review may be negative, but the customer will appreciate your response.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you\u2019ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: Must try \u2013 it\u2019s our family\u2019s favorite! Another one reads, Amazing service and delicious lasagna, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Highly Recommended: Encourage online reviews to enhance trust in your business - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you\u2019ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: Must try \u2013 it\u2019s our family\u2019s favorite! Another one reads, Amazing service and delicious lasagna, would definitely recommend! In an instant, your mind is subsconsiously telling you to go. Everyone seems to be impressed with their experience, so you should be too.  After a delicious and satisfying meal, you decide to make a review too, hoping to also spread word. Within a few months, their customer base is multiplying and business is booming. A huge part of that success is coming directly from the customers and what they had to say. The good news for you is this type of success can be applied to any industry, including the indoor tanning industry.  Similar to word of mouth, online reviews can be powerful in the sense of making or breaking a consumer\u2019s decision to go somewhere. In fact, 90 percent of customers read reviews before going to a business. A whopping 72 percent of people say that they will act and trust the business more after reading a positive review, according to e-commerce consultant Khalid Saleh.  Knowing those statistics, how can you use them to your salon\u2019s advantage?  Make some visuals  Post a generic flyer by the register or door saying, \u201cReview us on Google!\u201d Or, \u201cReview us on Facebook!\u201d While this approach is subtler and less hands-on, it will help increase recognition. If a customer visits your salon four times a week, they will have seen the decal sixteen times in a month. Chances are high they\u2019ll leave a review, especially if they\u2019re in love with your salon\u2019s services.  Give a little, get a little  Offer a small incentive to receive the review. Nothing too crazy \u2013 something small enough to make them feel like their opinion is valued, which ultimately it is. Not only will they be receiving a stellar reward and feel valued, they\u2019ll be helping to build your salon\u2019s reputation.  Simply ask   If the customer is happy and impressed with their service, go ahead and politely mention a review. The key word to keep in mind is honesty. Always, always, always, ask for an honest review. Say, \u201cI notice you are very happy with your results. If you left an honest review on our Facebook or Google profile, we would really appreciate it.\u201d Especially make sure to ask people who have been long-term customers. It\u2019s very likely they would love to write about their great experience. They\u2019ve been a longtime customer for a reason!  Aftermath  Responding to reviews is one of the most important elements in this process. Always make time to thank and acknowledge reviews. It shows your attentive, caring, and value your client\u2019s thoughts and well-being.  Negative review? It\u2019s okay.  If you happen to receive a few negative reviews, don\u2019t fret. Think of it as an opportunity to improve your business. Respond in an authentic and caring manner and deliver the best customer service you can. Future visitors will see how you took the time to make sure the client received care and a solution, they\u2019ll welcome your willingness to help. The review may be negative, but the customer will appreciate your response.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Highly Recommended: Encourage online reviews to enhance trust in your business - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you\u2019ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: Must try \u2013 it\u2019s our family\u2019s favorite! Another one reads, Amazing service and delicious lasagna, would definitely recommend! In an instant, your mind is subsconsiously telling you to go. Everyone seems to be impressed with their experience, so you should be too.  After a delicious and satisfying meal, you decide to make a review too, hoping to also spread word. Within a few months, their customer base is multiplying and business is booming. A huge part of that success is coming directly from the customers and what they had to say. The good news for you is this type of success can be applied to any industry, including the indoor tanning industry.  Similar to word of mouth, online reviews can be powerful in the sense of making or breaking a consumer\u2019s decision to go somewhere. In fact, 90 percent of customers read reviews before going to a business. A whopping 72 percent of people say that they will act and trust the business more after reading a positive review, according to e-commerce consultant Khalid Saleh.  Knowing those statistics, how can you use them to your salon\u2019s advantage?  Make some visuals  Post a generic flyer by the register or door saying, \u201cReview us on Google!\u201d Or, \u201cReview us on Facebook!\u201d While this approach is subtler and less hands-on, it will help increase recognition. If a customer visits your salon four times a week, they will have seen the decal sixteen times in a month. Chances are high they\u2019ll leave a review, especially if they\u2019re in love with your salon\u2019s services.  Give a little, get a little  Offer a small incentive to receive the review. Nothing too crazy \u2013 something small enough to make them feel like their opinion is valued, which ultimately it is. Not only will they be receiving a stellar reward and feel valued, they\u2019ll be helping to build your salon\u2019s reputation.  Simply ask   If the customer is happy and impressed with their service, go ahead and politely mention a review. The key word to keep in mind is honesty. Always, always, always, ask for an honest review. Say, \u201cI notice you are very happy with your results. If you left an honest review on our Facebook or Google profile, we would really appreciate it.\u201d Especially make sure to ask people who have been long-term customers. It\u2019s very likely they would love to write about their great experience. They\u2019ve been a longtime customer for a reason!  Aftermath  Responding to reviews is one of the most important elements in this process. Always make time to thank and acknowledge reviews. It shows your attentive, caring, and value your client\u2019s thoughts and well-being.  Negative review? It\u2019s okay.  If you happen to receive a few negative reviews, don\u2019t fret. Think of it as an opportunity to improve your business. Respond in an authentic and caring manner and deliver the best customer service you can. Future visitors will see how you took the time to make sure the client received care and a solution, they\u2019ll welcome your willingness to help. The review may be negative, but the customer will appreciate your response.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T09:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/08\/REviews-8-28-17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1359\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Highly Recommended: Encourage online reviews to enhance trust in your business\",\"datePublished\":\"2025-09-04T09:45:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/\"},\"wordCount\":581,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/08\/REviews-8-28-17.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/\",\"name\":\"Highly Recommended: Encourage online reviews to enhance trust in your business - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/08\/REviews-8-28-17.jpg\",\"datePublished\":\"2025-09-04T09:45:20+00:00\",\"description\":\"Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? 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In fact, 90 percent of customers read reviews before going to a business. A whopping 72 percent of people say that they will act and trust the business more after reading a positive review, according to e-commerce consultant Khalid Saleh. Knowing those statistics, how can you use them to your salon\u2019s advantage? Make some visuals Post a generic flyer by the register or door saying, \u201cReview us on Google!\u201d Or, \u201cReview us on Facebook!\u201d While this approach is subtler and less hands-on, it will help increase recognition. If a customer visits your salon four times a week, they will have seen the decal sixteen times in a month. Chances are high they\u2019ll leave a review, especially if they\u2019re in love with your salon\u2019s services. Give a little, get a little Offer a small incentive to receive the review. Nothing too crazy \u2013 something small enough to make them feel like their opinion is valued, which ultimately it is. Not only will they be receiving a stellar reward and feel valued, they\u2019ll be helping to build your salon\u2019s reputation. Simply ask If the customer is happy and impressed with their service, go ahead and politely mention a review. The key word to keep in mind is honesty. Always, always, always, ask for an honest review. Say, \u201cI notice you are very happy with your results. If you left an honest review on our Facebook or Google profile, we would really appreciate it.\u201d Especially make sure to ask people who have been long-term customers. It\u2019s very likely they would love to write about their great experience. They\u2019ve been a longtime customer for a reason! Aftermath Responding to reviews is one of the most important elements in this process. Always make time to thank and acknowledge reviews. It shows your attentive, caring, and value your client\u2019s thoughts and well-being. Negative review? It\u2019s okay. If you happen to receive a few negative reviews, don\u2019t fret. Think of it as an opportunity to improve your business. Respond in an authentic and caring manner and deliver the best customer service you can. Future visitors will see how you took the time to make sure the client received care and a solution, they\u2019ll welcome your willingness to help. 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Chances are, you\u2019ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: Must try \u2013 it\u2019s our family\u2019s favorite! Another one reads, Amazing service and delicious lasagna, would definitely recommend! In an instant, your mind is subsconsiously telling you to go. Everyone seems to be impressed with their experience, so you should be too.  After a delicious and satisfying meal, you decide to make a review too, hoping to also spread word. Within a few months, their customer base is multiplying and business is booming. A huge part of that success is coming directly from the customers and what they had to say. The good news for you is this type of success can be applied to any industry, including the indoor tanning industry.  Similar to word of mouth, online reviews can be powerful in the sense of making or breaking a consumer\u2019s decision to go somewhere. In fact, 90 percent of customers read reviews before going to a business. A whopping 72 percent of people say that they will act and trust the business more after reading a positive review, according to e-commerce consultant Khalid Saleh.  Knowing those statistics, how can you use them to your salon\u2019s advantage?  Make some visuals  Post a generic flyer by the register or door saying, \u201cReview us on Google!\u201d Or, \u201cReview us on Facebook!\u201d While this approach is subtler and less hands-on, it will help increase recognition. If a customer visits your salon four times a week, they will have seen the decal sixteen times in a month. Chances are high they\u2019ll leave a review, especially if they\u2019re in love with your salon\u2019s services.  Give a little, get a little  Offer a small incentive to receive the review. Nothing too crazy \u2013 something small enough to make them feel like their opinion is valued, which ultimately it is. Not only will they be receiving a stellar reward and feel valued, they\u2019ll be helping to build your salon\u2019s reputation.  Simply ask   If the customer is happy and impressed with their service, go ahead and politely mention a review. The key word to keep in mind is honesty. Always, always, always, ask for an honest review. Say, \u201cI notice you are very happy with your results. If you left an honest review on our Facebook or Google profile, we would really appreciate it.\u201d Especially make sure to ask people who have been long-term customers. It\u2019s very likely they would love to write about their great experience. They\u2019ve been a longtime customer for a reason!  Aftermath  Responding to reviews is one of the most important elements in this process. Always make time to thank and acknowledge reviews. It shows your attentive, caring, and value your client\u2019s thoughts and well-being.  Negative review? It\u2019s okay.  If you happen to receive a few negative reviews, don\u2019t fret. Think of it as an opportunity to improve your business. Respond in an authentic and caring manner and deliver the best customer service you can. Future visitors will see how you took the time to make sure the client received care and a solution, they\u2019ll welcome your willingness to help. The review may be negative, but the customer will appreciate your response.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/","og_locale":"en_US","og_type":"article","og_title":"Highly Recommended: Encourage online reviews to enhance trust in your business - Smart Tan News","og_description":"Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you\u2019ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: Must try \u2013 it\u2019s our family\u2019s favorite! Another one reads, Amazing service and delicious lasagna, would definitely recommend! In an instant, your mind is subsconsiously telling you to go. Everyone seems to be impressed with their experience, so you should be too.  After a delicious and satisfying meal, you decide to make a review too, hoping to also spread word. Within a few months, their customer base is multiplying and business is booming. A huge part of that success is coming directly from the customers and what they had to say. The good news for you is this type of success can be applied to any industry, including the indoor tanning industry.  Similar to word of mouth, online reviews can be powerful in the sense of making or breaking a consumer\u2019s decision to go somewhere. In fact, 90 percent of customers read reviews before going to a business. A whopping 72 percent of people say that they will act and trust the business more after reading a positive review, according to e-commerce consultant Khalid Saleh.  Knowing those statistics, how can you use them to your salon\u2019s advantage?  Make some visuals  Post a generic flyer by the register or door saying, \u201cReview us on Google!\u201d Or, \u201cReview us on Facebook!\u201d While this approach is subtler and less hands-on, it will help increase recognition. If a customer visits your salon four times a week, they will have seen the decal sixteen times in a month. Chances are high they\u2019ll leave a review, especially if they\u2019re in love with your salon\u2019s services.  Give a little, get a little  Offer a small incentive to receive the review. Nothing too crazy \u2013 something small enough to make them feel like their opinion is valued, which ultimately it is. Not only will they be receiving a stellar reward and feel valued, they\u2019ll be helping to build your salon\u2019s reputation.  Simply ask   If the customer is happy and impressed with their service, go ahead and politely mention a review. The key word to keep in mind is honesty. Always, always, always, ask for an honest review. Say, \u201cI notice you are very happy with your results. If you left an honest review on our Facebook or Google profile, we would really appreciate it.\u201d Especially make sure to ask people who have been long-term customers. It\u2019s very likely they would love to write about their great experience. They\u2019ve been a longtime customer for a reason!  Aftermath  Responding to reviews is one of the most important elements in this process. Always make time to thank and acknowledge reviews. It shows your attentive, caring, and value your client\u2019s thoughts and well-being.  Negative review? It\u2019s okay.  If you happen to receive a few negative reviews, don\u2019t fret. Think of it as an opportunity to improve your business. Respond in an authentic and caring manner and deliver the best customer service you can. Future visitors will see how you took the time to make sure the client received care and a solution, they\u2019ll welcome your willingness to help. The review may be negative, but the customer will appreciate your response.","og_url":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2025-09-04T09:45:20+00:00","og_image":[{"width":1359,"height":1000,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/08\/REviews-8-28-17.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Highly Recommended: Encourage online reviews to enhance trust in your business","datePublished":"2025-09-04T09:45:20+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/"},"wordCount":581,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/08\/REviews-8-28-17.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/","url":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/","name":"Highly Recommended: Encourage online reviews to enhance trust in your business - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/08\/REviews-8-28-17.jpg","datePublished":"2025-09-04T09:45:20+00:00","description":"Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you\u2019ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: Must try \u2013 it\u2019s our family\u2019s favorite! Another one reads, Amazing service and delicious lasagna, would definitely recommend! In an instant, your mind is subsconsiously telling you to go. Everyone seems to be impressed with their experience, so you should be too. After a delicious and satisfying meal, you decide to make a review too, hoping to also spread word. Within a few months, their customer base is multiplying and business is booming. A huge part of that success is coming directly from the customers and what they had to say. The good news for you is this type of success can be applied to any industry, including the indoor tanning industry. Similar to word of mouth, online reviews can be powerful in the sense of making or breaking a consumer\u2019s decision to go somewhere. In fact, 90 percent of customers read reviews before going to a business. A whopping 72 percent of people say that they will act and trust the business more after reading a positive review, according to e-commerce consultant Khalid Saleh. Knowing those statistics, how can you use them to your salon\u2019s advantage? Make some visuals Post a generic flyer by the register or door saying, \u201cReview us on Google!\u201d Or, \u201cReview us on Facebook!\u201d While this approach is subtler and less hands-on, it will help increase recognition. If a customer visits your salon four times a week, they will have seen the decal sixteen times in a month. Chances are high they\u2019ll leave a review, especially if they\u2019re in love with your salon\u2019s services. Give a little, get a little Offer a small incentive to receive the review. Nothing too crazy \u2013 something small enough to make them feel like their opinion is valued, which ultimately it is. Not only will they be receiving a stellar reward and feel valued, they\u2019ll be helping to build your salon\u2019s reputation. Simply ask If the customer is happy and impressed with their service, go ahead and politely mention a review. The key word to keep in mind is honesty. Always, always, always, ask for an honest review. Say, \u201cI notice you are very happy with your results. If you left an honest review on our Facebook or Google profile, we would really appreciate it.\u201d Especially make sure to ask people who have been long-term customers. It\u2019s very likely they would love to write about their great experience. They\u2019ve been a longtime customer for a reason! Aftermath Responding to reviews is one of the most important elements in this process. Always make time to thank and acknowledge reviews. It shows your attentive, caring, and value your client\u2019s thoughts and well-being. Negative review? It\u2019s okay. If you happen to receive a few negative reviews, don\u2019t fret. Think of it as an opportunity to improve your business. Respond in an authentic and caring manner and deliver the best customer service you can. Future visitors will see how you took the time to make sure the client received care and a solution, they\u2019ll welcome your willingness to help. The review may be negative, but the customer will appreciate your response.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/08\/REviews-8-28-17.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2017\/08\/REviews-8-28-17.jpg","width":1359,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/encourage-online-reviews-to-enhance-trust\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Highly Recommended: Encourage online reviews to enhance trust in your business"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/27185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=27185"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/27185\/revisions"}],"predecessor-version":[{"id":27186,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/27185\/revisions\/27186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/19765"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=27185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=27185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=27185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}