Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Thinking about a new name, refreshed image, or updated service focus? Late summer is the perfect time to start planning your fall transformation. The tanning industry isn\u2019t what it was five years ago\u2014and neither is your business. More salons are shifting toward wellness, expanding services, and reevaluating how they present themselves to the world. If […]<\/p>\n","protected":false},"author":2,"featured_media":27192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n
Your Salon Rebranding Checklist - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Thinking about a new name, refreshed image, or updated service focus? Late summer is the perfect time to start planning your fall transformation. The tanning industry isn\u2019t what it was five years ago\u2014and neither is your business. More salons are shifting toward wellness, expanding services, and reevaluating how they present themselves to the world. If you've been thinking about updating your name, refining your image, or changing your brand focus, now\u2019s the time to act. Late summer provides a unique window: You have breathing room after the spring rush, time to prepare before fall, and a chance to reposition your business before the New Year wellness boom. Here\u2019s a streamlined checklist to help you rebrand strategically, confidently, and without losing the identity your loyal customers already love. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Salon Rebranding Checklist - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Thinking about a new name, refreshed image, or updated service focus? Late summer is the perfect time to start planning your fall transformation. The tanning industry isn\u2019t what it was five years ago\u2014and neither is your business. More salons are shifting toward wellness, expanding services, and reevaluating how they present themselves to the world. If you've been thinking about updating your name, refining your image, or changing your brand focus, now\u2019s the time to act. Late summer provides a unique window: You have breathing room after the spring rush, time to prepare before fall, and a chance to reposition your business before the New Year wellness boom. Here\u2019s a streamlined checklist to help you rebrand strategically, confidently, and without losing the identity your loyal customers already love. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T08:47:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Rebranding-8-28-25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Your Salon Rebranding Checklist\",\"datePublished\":\"2025-09-01T08:47:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/\"},\"wordCount\":151,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Rebranding-8-28-25.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/\",\"name\":\"Your Salon Rebranding Checklist - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Rebranding-8-28-25.jpg\",\"datePublished\":\"2025-09-01T08:47:02+00:00\",\"description\":\"Thinking about a new name, refreshed image, or updated service focus? Late summer is the perfect time to start planning your fall transformation. The tanning industry isn\u2019t what it was five years ago\u2014and neither is your business. More salons are shifting toward wellness, expanding services, and reevaluating how they present themselves to the world. If you've been thinking about updating your name, refining your image, or changing your brand focus, now\u2019s the time to act. Late summer provides a unique window: You have breathing room after the spring rush, time to prepare before fall, and a chance to reposition your business before the New Year wellness boom. Here\u2019s a streamlined checklist to help you rebrand strategically, confidently, and without losing the identity your loyal customers already love. Click here to read the entire article in the latest issue of Smart Tan Magazine online.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#primaryimage\",\"url\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Rebranding-8-28-25.jpg\",\"contentUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Rebranding-8-28-25.jpg\",\"width\":1360,\"height\":1180,\"caption\":\"Rebranding Concept. Chart with keywords and icons on office desk.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Salon Rebranding Checklist\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Salon Rebranding Checklist - Smart Tan News","description":"Thinking about a new name, refreshed image, or updated service focus? Late summer is the perfect time to start planning your fall transformation. The tanning industry isn\u2019t what it was five years ago\u2014and neither is your business. More salons are shifting toward wellness, expanding services, and reevaluating how they present themselves to the world. If you've been thinking about updating your name, refining your image, or changing your brand focus, now\u2019s the time to act. Late summer provides a unique window: You have breathing room after the spring rush, time to prepare before fall, and a chance to reposition your business before the New Year wellness boom. Here\u2019s a streamlined checklist to help you rebrand strategically, confidently, and without losing the identity your loyal customers already love. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/","og_locale":"en_US","og_type":"article","og_title":"Your Salon Rebranding Checklist - Smart Tan News","og_description":"Thinking about a new name, refreshed image, or updated service focus? Late summer is the perfect time to start planning your fall transformation. The tanning industry isn\u2019t what it was five years ago\u2014and neither is your business. More salons are shifting toward wellness, expanding services, and reevaluating how they present themselves to the world. If you've been thinking about updating your name, refining your image, or changing your brand focus, now\u2019s the time to act. Late summer provides a unique window: You have breathing room after the spring rush, time to prepare before fall, and a chance to reposition your business before the New Year wellness boom. Here\u2019s a streamlined checklist to help you rebrand strategically, confidently, and without losing the identity your loyal customers already love. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","og_url":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2025-09-01T08:47:02+00:00","og_image":[{"width":1360,"height":1180,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Rebranding-8-28-25.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Your Salon Rebranding Checklist","datePublished":"2025-09-01T08:47:02+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/"},"wordCount":151,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Rebranding-8-28-25.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/","url":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/","name":"Your Salon Rebranding Checklist - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Rebranding-8-28-25.jpg","datePublished":"2025-09-01T08:47:02+00:00","description":"Thinking about a new name, refreshed image, or updated service focus? Late summer is the perfect time to start planning your fall transformation. The tanning industry isn\u2019t what it was five years ago\u2014and neither is your business. More salons are shifting toward wellness, expanding services, and reevaluating how they present themselves to the world. If you've been thinking about updating your name, refining your image, or changing your brand focus, now\u2019s the time to act. Late summer provides a unique window: You have breathing room after the spring rush, time to prepare before fall, and a chance to reposition your business before the New Year wellness boom. Here\u2019s a streamlined checklist to help you rebrand strategically, confidently, and without losing the identity your loyal customers already love. Click here to read the entire article in the latest issue of Smart Tan Magazine online.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Rebranding-8-28-25.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Rebranding-8-28-25.jpg","width":1360,"height":1180,"caption":"Rebranding Concept. Chart with keywords and icons on office desk."},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/your-salon-rebranding-checklist\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Your Salon Rebranding Checklist"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/27190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=27190"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/27190\/revisions"}],"predecessor-version":[{"id":27191,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/27190\/revisions\/27191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/27192"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=27190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=27190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=27190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}