{"id":27268,"date":"2025-09-30T10:13:41","date_gmt":"2025-09-30T14:13:41","guid":{"rendered":"https:\/\/news.smarttan.com\/?p=27268"},"modified":"2025-09-30T10:13:41","modified_gmt":"2025-09-30T14:13:41","slug":"mastering-your-membership-message-selling-efts-with-confidence","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/mastering-your-membership-message-selling-efts-with-confidence\/","title":{"rendered":"Mastering Your Membership Message: Selling EFTs with confidence"},"content":{"rendered":"<p>Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential.<\/p>\n<p>A confident membership pitch is about believing in the value of what you\u2019re offering and helping clients see it too. Here\u2019s how to build a confident, effective, and natural approach to selling memberships:<\/p>\n<ol>\n<li><strong> Teach the Why\u2014Not Just the What<\/strong><\/li>\n<\/ol>\n<p>Don\u2019t train your team to recite prices and perks. Train them to understand why memberships matter\u2014to the salon <em>and<\/em> to the client. For the salon: steady income, better forecasting, client loyalty. For the client: more value, consistency, better results, fewer decisions.<\/p>\n<ul>\n<li><em>\u201cWhen you make wellness part of your routine, the results really add up. Our memberships are designed to make that easy and affordable.\u201d<\/em><\/li>\n<li><em>\u201cYou\u2019ll see better results and save more in the long run when you commit to regular sessions\u2014and that\u2019s exactly what our membership is built for.\u201d<\/em><\/li>\n<li><em>\u201cThink of it like a gym membership\u2014but for your skin, mood, and energy.\u201d<\/em><\/li>\n<li><em>\u201cMemberships take the guesswork out of your routine. You can focus on feeling your best without stressing over individual costs.\u201d<\/em><\/li>\n<li><em>\u201cWe created our memberships to help clients stay consistent, save money, and see the full benefits of what we offer.\u201d<\/em><\/li>\n<\/ul>\n<p><a href=\"https:\/\/smarttan.mydigitalpublication.com\/september-2025\/page-50\" target=\"_blank\" rel=\"noopener\">Click here to read the entire article in the September issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential. A confident membership pitch is about believing in the value of what you\u2019re [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mastering Your Membership Message: Selling EFTs with confidence - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential.  A confident membership pitch is about believing in the value of what you\u2019re offering and helping clients see it too. Here\u2019s how to build a confident, effective, and natural approach to selling memberships:    Teach the Why\u2014Not Just the What  Don\u2019t train your team to recite prices and perks. Train them to understand why memberships matter\u2014to the salon and to the client. For the salon: steady income, better forecasting, client loyalty. For the client: more value, consistency, better results, fewer decisions.   \u201cWhen you make wellness part of your routine, the results really add up. Our memberships are designed to make that easy and affordable.\u201d  \u201cYou\u2019ll see better results and save more in the long run when you commit to regular sessions\u2014and that\u2019s exactly what our membership is built for.\u201d  \u201cThink of it like a gym membership\u2014but for your skin, mood, and energy.\u201d  \u201cMemberships take the guesswork out of your routine. You can focus on feeling your best without stressing over individual costs.\u201d  \u201cWe created our memberships to help clients stay consistent, save money, and see the full benefits of what we offer.\u201d  Click here to read the entire article in the September issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/mastering-your-membership-message-selling-efts-with-confidence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering Your Membership Message: Selling EFTs with confidence - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential.  A confident membership pitch is about believing in the value of what you\u2019re offering and helping clients see it too. Here\u2019s how to build a confident, effective, and natural approach to selling memberships:    Teach the Why\u2014Not Just the What  Don\u2019t train your team to recite prices and perks. Train them to understand why memberships matter\u2014to the salon and to the client. For the salon: steady income, better forecasting, client loyalty. For the client: more value, consistency, better results, fewer decisions.   \u201cWhen you make wellness part of your routine, the results really add up. Our memberships are designed to make that easy and affordable.\u201d  \u201cYou\u2019ll see better results and save more in the long run when you commit to regular sessions\u2014and that\u2019s exactly what our membership is built for.\u201d  \u201cThink of it like a gym membership\u2014but for your skin, mood, and energy.\u201d  \u201cMemberships take the guesswork out of your routine. You can focus on feeling your best without stressing over individual costs.\u201d  \u201cWe created our memberships to help clients stay consistent, save money, and see the full benefits of what we offer.\u201d  Click here to read the entire article in the September issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/mastering-your-membership-message-selling-efts-with-confidence\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-30T14:13:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Sale-9-30-25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1184\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message-selling-efts-with-confidence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message-selling-efts-with-confidence\\\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/person\\\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Mastering Your Membership Message: Selling EFTs with confidence\",\"datePublished\":\"2025-09-30T14:13:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message-selling-efts-with-confidence\\\/\"},\"wordCount\":257,\"publisher\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message-selling-efts-with-confidence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.smarttan.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Sale-9-30-25.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message-selling-efts-with-confidence\\\/\",\"url\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message-selling-efts-with-confidence\\\/\",\"name\":\"Mastering Your Membership Message: Selling EFTs with confidence - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message-selling-efts-with-confidence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message-selling-efts-with-confidence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.smarttan.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Sale-9-30-25.jpg\",\"datePublished\":\"2025-09-30T14:13:41+00:00\",\"description\":\"Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. 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But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential.  A confident membership pitch is about believing in the value of what you\u2019re offering and helping clients see it too. Here\u2019s how to build a confident, effective, and natural approach to selling memberships:    Teach the Why\u2014Not Just the What  Don\u2019t train your team to recite prices and perks. Train them to understand why memberships matter\u2014to the salon and to the client. For the salon: steady income, better forecasting, client loyalty. For the client: more value, consistency, better results, fewer decisions.   \u201cWhen you make wellness part of your routine, the results really add up. Our memberships are designed to make that easy and affordable.\u201d  \u201cYou\u2019ll see better results and save more in the long run when you commit to regular sessions\u2014and that\u2019s exactly what our membership is built for.\u201d  \u201cThink of it like a gym membership\u2014but for your skin, mood, and energy.\u201d  \u201cMemberships take the guesswork out of your routine. You can focus on feeling your best without stressing over individual costs.\u201d  \u201cWe created our memberships to help clients stay consistent, save money, and see the full benefits of what we offer.\u201d  Click here to read the entire article in the September issue of Smart Tan Magazine online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/mastering-your-membership-message-selling-efts-with-confidence\/","og_locale":"en_US","og_type":"article","og_title":"Mastering Your Membership Message: Selling EFTs with confidence - Smart Tan News","og_description":"Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. 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But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential. A confident membership pitch is about believing in the value of what you\u2019re offering and helping clients see it too. Here\u2019s how to build a confident, effective, and natural approach to selling memberships: Teach the Why\u2014Not Just the What Don\u2019t train your team to recite prices and perks. Train them to understand why memberships matter\u2014to the salon and to the client. For the salon: steady income, better forecasting, client loyalty. For the client: more value, consistency, better results, fewer decisions. \u201cWhen you make wellness part of your routine, the results really add up. Our memberships are designed to make that easy and affordable.\u201d \u201cYou\u2019ll see better results and save more in the long run when you commit to regular sessions\u2014and that\u2019s exactly what our membership is built for.\u201d \u201cThink of it like a gym membership\u2014but for your skin, mood, and energy.\u201d \u201cMemberships take the guesswork out of your routine. You can focus on feeling your best without stressing over individual costs.\u201d \u201cWe created our memberships to help clients stay consistent, save money, and see the full benefits of what we offer.\u201d Click here to read the entire article in the September issue of Smart Tan Magazine online.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/mastering-your-membership-message-selling-efts-with-confidence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/mastering-your-membership-message-selling-efts-with-confidence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/mastering-your-membership-message-selling-efts-with-confidence\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Sale-9-30-25.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Sale-9-30-25.jpg","width":1184,"height":640,"caption":"Satisfied Latin customer paying cosmetician through credit card at reception desk in beauty salon"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/mastering-your-membership-message-selling-efts-with-confidence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Mastering Your Membership Message: Selling EFTs with confidence"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/27268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=27268"}],"version-history":[{"count":1,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/27268\/revisions"}],"predecessor-version":[{"id":27270,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/27268\/revisions\/27270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/27269"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=27268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=27268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=27268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}