{"id":27480,"date":"2025-12-31T04:52:23","date_gmt":"2025-12-31T09:52:23","guid":{"rendered":"https:\/\/news.smarttan.com\/?p=27480"},"modified":"2025-12-30T08:55:59","modified_gmt":"2025-12-30T13:55:59","slug":"selling-the-tanning-experience","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/","title":{"rendered":"Selling the Tanning Experience"},"content":{"rendered":"<p>You\u2019re not just selling time in a tanning bed or a bottle of lotion. You\u2019re selling a service that\u2019s all about the experience, and the experience includes the service, the products, and the results \u2013 in short, <em>the tanning experience.<\/em><\/p>\n<p>When you create and sell the tanning experience for your clients, it consists of four components:<\/p>\n<ul>\n<li><strong>Appreciate<\/strong> your client right from the start.<\/li>\n<li><strong>Evaluate<\/strong> your client\u2019s tanning goals and needs.<\/li>\n<li><strong>Educate<\/strong> your client on Smart Tanning and your salon.<\/li>\n<li><strong>Perpetuate<\/strong> your client\u2019s business with proper follow-up.<\/li>\n<\/ul>\n<p>It sounds very much like the sales process, right? Consider the similarities. When you greet them, you appreciate them. When you collect information and determine their needs, you are also evaluating their goals and needs. When you present services and products, you educate the customer. And when you discuss their decision and close the sale, you perpetuate their business. But don\u2019t get caught up in thinking they\u2019re all the same steps. They are steps that complement each other.<\/p>\n<p><strong>The Beach Ball Beach Analogy<\/strong><\/p>\n<p>If you were just selling beach balls, for example, you could use all five of the sales steps in a rather simple process. Here\u2019s an example:<\/p>\n<p><strong>Step 1: Greet and Engage.<\/strong> \u201cHi, welcome to Beach Ball Bonanza! How can I help you today?\u201d<\/p>\n<p><strong>Step 2: Gather Information.<\/strong> \u201cWhat kind of beach ball are you looking for?\u201d<\/p>\n<p><strong>Step 3: Present Product.<\/strong> \u201cWe have this really great red one and this really cool blue one.\u201d<\/p>\n<p><strong>Step 4: Discuss Decision.<\/strong> \u201cOh you\u2019re not sure which color is best? Well how will you be using the Beach Ball? At a concert or at the beach? Okay, at the beach. Then I\u2019d recommend the red one, because you can see it better against the water.\u201d<\/p>\n<p><strong>Step 5: Close the Sale.<\/strong> \u201cHow many red beach balls would you like to take with you today?\u201d<\/p>\n<p>Well, that was simple. But here\u2019s the lesson. When you\u2019re selling tanning products and services, you\u2019re not selling something as simple as beach balls \u2013 you\u2019re selling something as complicated as <em>the experience of the beach!<\/em><\/p>\n<p>Think of it this way. People have many reasons for going to the beach; some go just to relax in the sun, some go to play in the water with the family, some go to build sandcastles, some go to ski or take out the boat. But everyone at that beach will be exposed to one common element \u2013 ultraviolet light. Taking it further, the beach and the tanning salon have the following three common elements:<\/p>\n<ol>\n<li>Every person at the beach or the salon is exposed to ultraviolet light.<\/li>\n<li>Ultraviolet light affects each person differently.<\/li>\n<li>Every person at the beach or the tanning salon is there for his or her own specific reason.<\/li>\n<\/ol>\n<p>To sell the tanning experience, you not only have to know the five basic sales steps, you also have to know why that person wants the service (tanning), how that person\u2019s body reacts to ultraviolet light, which products will enhance the body\u2019s reaction to ultraviolet light, and you need to figure out a way to get them to repeat the experience.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re not just selling time in a tanning bed or a bottle of lotion. You\u2019re selling a service that\u2019s all about the experience, and the experience includes the service, the products, and the results \u2013 in short, the tanning experience. When you create and sell the tanning experience for your clients, it consists of four [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling the Tanning Experience - Smart Tan News<\/title>\n<meta name=\"description\" content=\"You\u2019re not just selling time in a tanning bed or a bottle of lotion. You\u2019re selling a service that\u2019s all about the experience, and the experience includes the service, the products, and the results \u2013 in short, the tanning experience.  When you create and sell the tanning experience for your clients, it consists of four components:   Appreciate your client right from the start.  Evaluate your client\u2019s tanning goals and needs.  Educate your client on Smart Tanning and your salon.  Perpetuate your client\u2019s business with proper follow-up.  It sounds very much like the sales process, right? Consider the similarities. When you greet them, you appreciate them. When you collect information and determine their needs, you are also evaluating their goals and needs. When you present services and products, you educate the customer. And when you discuss their decision and close the sale, you perpetuate their business. But don\u2019t get caught up in thinking they\u2019re all the same steps. They are steps that complement each other.  The Beach Ball Beach Analogy  If you were just selling beach balls, for example, you could use all five of the sales steps in a rather simple process. Here\u2019s an example:  Step 1: Greet and Engage. \u201cHi, welcome to Beach Ball Bonanza! How can I help you today?\u201d  Step 2: Gather Information. \u201cWhat kind of beach ball are you looking for?\u201d  Step 3: Present Product. \u201cWe have this really great red one and this really cool blue one.\u201d  Step 4: Discuss Decision. \u201cOh you\u2019re not sure which color is best? Well how will you be using the Beach Ball? At a concert or at the beach? Okay, at the beach. Then I\u2019d recommend the red one, because you can see it better against the water.\u201d  Step 5: Close the Sale. \u201cHow many red beach balls would you like to take with you today?\u201d  Well, that was simple. But here\u2019s the lesson. When you\u2019re selling tanning products and services, you\u2019re not selling something as simple as beach balls \u2013 you\u2019re selling something as complicated as the experience of the beach!  Think of it this way. People have many reasons for going to the beach; some go just to relax in the sun, some go to play in the water with the family, some go to build sandcastles, some go to ski or take out the boat. But everyone at that beach will be exposed to one common element \u2013 ultraviolet light. Taking it further, the beach and the tanning salon have the following three common elements:   Every person at the beach or the salon is exposed to ultraviolet light.  Ultraviolet light affects each person differently.  Every person at the beach or the tanning salon is there for his or her own specific reason.  To sell the tanning experience, you not only have to know the five basic sales steps, you also have to know why that person wants the service (tanning), how that person\u2019s body reacts to ultraviolet light, which products will enhance the body\u2019s reaction to ultraviolet light, and you need to figure out a way to get them to repeat the experience.  &nbsp;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling the Tanning Experience - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"You\u2019re not just selling time in a tanning bed or a bottle of lotion. You\u2019re selling a service that\u2019s all about the experience, and the experience includes the service, the products, and the results \u2013 in short, the tanning experience.  When you create and sell the tanning experience for your clients, it consists of four components:   Appreciate your client right from the start.  Evaluate your client\u2019s tanning goals and needs.  Educate your client on Smart Tanning and your salon.  Perpetuate your client\u2019s business with proper follow-up.  It sounds very much like the sales process, right? Consider the similarities. When you greet them, you appreciate them. When you collect information and determine their needs, you are also evaluating their goals and needs. When you present services and products, you educate the customer. And when you discuss their decision and close the sale, you perpetuate their business. But don\u2019t get caught up in thinking they\u2019re all the same steps. They are steps that complement each other.  The Beach Ball Beach Analogy  If you were just selling beach balls, for example, you could use all five of the sales steps in a rather simple process. Here\u2019s an example:  Step 1: Greet and Engage. \u201cHi, welcome to Beach Ball Bonanza! How can I help you today?\u201d  Step 2: Gather Information. \u201cWhat kind of beach ball are you looking for?\u201d  Step 3: Present Product. \u201cWe have this really great red one and this really cool blue one.\u201d  Step 4: Discuss Decision. \u201cOh you\u2019re not sure which color is best? Well how will you be using the Beach Ball? At a concert or at the beach? Okay, at the beach. Then I\u2019d recommend the red one, because you can see it better against the water.\u201d  Step 5: Close the Sale. \u201cHow many red beach balls would you like to take with you today?\u201d  Well, that was simple. But here\u2019s the lesson. When you\u2019re selling tanning products and services, you\u2019re not selling something as simple as beach balls \u2013 you\u2019re selling something as complicated as the experience of the beach!  Think of it this way. People have many reasons for going to the beach; some go just to relax in the sun, some go to play in the water with the family, some go to build sandcastles, some go to ski or take out the boat. But everyone at that beach will be exposed to one common element \u2013 ultraviolet light. Taking it further, the beach and the tanning salon have the following three common elements:   Every person at the beach or the salon is exposed to ultraviolet light.  Ultraviolet light affects each person differently.  Every person at the beach or the tanning salon is there for his or her own specific reason.  To sell the tanning experience, you not only have to know the five basic sales steps, you also have to know why that person wants the service (tanning), how that person\u2019s body reacts to ultraviolet light, which products will enhance the body\u2019s reaction to ultraviolet light, and you need to figure out a way to get them to repeat the experience.  &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-31T09:52:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/12\/Counter-12-30-25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1184\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Selling the Tanning Experience\",\"datePublished\":\"2025-12-31T09:52:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/\"},\"wordCount\":530,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/12\/Counter-12-30-25.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/\",\"name\":\"Selling the Tanning Experience - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/12\/Counter-12-30-25.jpg\",\"datePublished\":\"2025-12-31T09:52:23+00:00\",\"description\":\"You\u2019re not just selling time in a tanning bed or a bottle of lotion. 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The Beach Ball Beach Analogy If you were just selling beach balls, for example, you could use all five of the sales steps in a rather simple process. Here\u2019s an example: Step 1: Greet and Engage. \u201cHi, welcome to Beach Ball Bonanza! How can I help you today?\u201d Step 2: Gather Information. \u201cWhat kind of beach ball are you looking for?\u201d Step 3: Present Product. \u201cWe have this really great red one and this really cool blue one.\u201d Step 4: Discuss Decision. \u201cOh you\u2019re not sure which color is best? Well how will you be using the Beach Ball? At a concert or at the beach? Okay, at the beach. Then I\u2019d recommend the red one, because you can see it better against the water.\u201d Step 5: Close the Sale. \u201cHow many red beach balls would you like to take with you today?\u201d Well, that was simple. But here\u2019s the lesson. When you\u2019re selling tanning products and services, you\u2019re not selling something as simple as beach balls \u2013 you\u2019re selling something as complicated as the experience of the beach! Think of it this way. People have many reasons for going to the beach; some go just to relax in the sun, some go to play in the water with the family, some go to build sandcastles, some go to ski or take out the boat. But everyone at that beach will be exposed to one common element \u2013 ultraviolet light. Taking it further, the beach and the tanning salon have the following three common elements: Every person at the beach or the salon is exposed to ultraviolet light. Ultraviolet light affects each person differently. Every person at the beach or the tanning salon is there for his or her own specific reason. 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You\u2019re selling a service that\u2019s all about the experience, and the experience includes the service, the products, and the results \u2013 in short, the tanning experience.  When you create and sell the tanning experience for your clients, it consists of four components:   Appreciate your client right from the start.  Evaluate your client\u2019s tanning goals and needs.  Educate your client on Smart Tanning and your salon.  Perpetuate your client\u2019s business with proper follow-up.  It sounds very much like the sales process, right? Consider the similarities. When you greet them, you appreciate them. When you collect information and determine their needs, you are also evaluating their goals and needs. When you present services and products, you educate the customer. And when you discuss their decision and close the sale, you perpetuate their business. But don\u2019t get caught up in thinking they\u2019re all the same steps. They are steps that complement each other.  The Beach Ball Beach Analogy  If you were just selling beach balls, for example, you could use all five of the sales steps in a rather simple process. Here\u2019s an example:  Step 1: Greet and Engage. \u201cHi, welcome to Beach Ball Bonanza! How can I help you today?\u201d  Step 2: Gather Information. \u201cWhat kind of beach ball are you looking for?\u201d  Step 3: Present Product. \u201cWe have this really great red one and this really cool blue one.\u201d  Step 4: Discuss Decision. \u201cOh you\u2019re not sure which color is best? Well how will you be using the Beach Ball? At a concert or at the beach? Okay, at the beach. Then I\u2019d recommend the red one, because you can see it better against the water.\u201d  Step 5: Close the Sale. \u201cHow many red beach balls would you like to take with you today?\u201d  Well, that was simple. But here\u2019s the lesson. When you\u2019re selling tanning products and services, you\u2019re not selling something as simple as beach balls \u2013 you\u2019re selling something as complicated as the experience of the beach!  Think of it this way. People have many reasons for going to the beach; some go just to relax in the sun, some go to play in the water with the family, some go to build sandcastles, some go to ski or take out the boat. But everyone at that beach will be exposed to one common element \u2013 ultraviolet light. Taking it further, the beach and the tanning salon have the following three common elements:   Every person at the beach or the salon is exposed to ultraviolet light.  Ultraviolet light affects each person differently.  Every person at the beach or the tanning salon is there for his or her own specific reason.  To sell the tanning experience, you not only have to know the five basic sales steps, you also have to know why that person wants the service (tanning), how that person\u2019s body reacts to ultraviolet light, which products will enhance the body\u2019s reaction to ultraviolet light, and you need to figure out a way to get them to repeat the experience.  &nbsp;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/","og_locale":"en_US","og_type":"article","og_title":"Selling the Tanning Experience - Smart Tan News","og_description":"You\u2019re not just selling time in a tanning bed or a bottle of lotion. You\u2019re selling a service that\u2019s all about the experience, and the experience includes the service, the products, and the results \u2013 in short, the tanning experience.  When you create and sell the tanning experience for your clients, it consists of four components:   Appreciate your client right from the start.  Evaluate your client\u2019s tanning goals and needs.  Educate your client on Smart Tanning and your salon.  Perpetuate your client\u2019s business with proper follow-up.  It sounds very much like the sales process, right? Consider the similarities. When you greet them, you appreciate them. When you collect information and determine their needs, you are also evaluating their goals and needs. When you present services and products, you educate the customer. And when you discuss their decision and close the sale, you perpetuate their business. But don\u2019t get caught up in thinking they\u2019re all the same steps. They are steps that complement each other.  The Beach Ball Beach Analogy  If you were just selling beach balls, for example, you could use all five of the sales steps in a rather simple process. Here\u2019s an example:  Step 1: Greet and Engage. \u201cHi, welcome to Beach Ball Bonanza! How can I help you today?\u201d  Step 2: Gather Information. \u201cWhat kind of beach ball are you looking for?\u201d  Step 3: Present Product. \u201cWe have this really great red one and this really cool blue one.\u201d  Step 4: Discuss Decision. \u201cOh you\u2019re not sure which color is best? Well how will you be using the Beach Ball? At a concert or at the beach? Okay, at the beach. Then I\u2019d recommend the red one, because you can see it better against the water.\u201d  Step 5: Close the Sale. \u201cHow many red beach balls would you like to take with you today?\u201d  Well, that was simple. But here\u2019s the lesson. When you\u2019re selling tanning products and services, you\u2019re not selling something as simple as beach balls \u2013 you\u2019re selling something as complicated as the experience of the beach!  Think of it this way. People have many reasons for going to the beach; some go just to relax in the sun, some go to play in the water with the family, some go to build sandcastles, some go to ski or take out the boat. But everyone at that beach will be exposed to one common element \u2013 ultraviolet light. Taking it further, the beach and the tanning salon have the following three common elements:   Every person at the beach or the salon is exposed to ultraviolet light.  Ultraviolet light affects each person differently.  Every person at the beach or the tanning salon is there for his or her own specific reason.  To sell the tanning experience, you not only have to know the five basic sales steps, you also have to know why that person wants the service (tanning), how that person\u2019s body reacts to ultraviolet light, which products will enhance the body\u2019s reaction to ultraviolet light, and you need to figure out a way to get them to repeat the experience.  &nbsp;","og_url":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2025-12-31T09:52:23+00:00","og_image":[{"width":1184,"height":640,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/12\/Counter-12-30-25.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Selling the Tanning Experience","datePublished":"2025-12-31T09:52:23+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/"},"wordCount":530,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/12\/Counter-12-30-25.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/","url":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/","name":"Selling the Tanning Experience - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/12\/Counter-12-30-25.jpg","datePublished":"2025-12-31T09:52:23+00:00","description":"You\u2019re not just selling time in a tanning bed or a bottle of lotion. You\u2019re selling a service that\u2019s all about the experience, and the experience includes the service, the products, and the results \u2013 in short, the tanning experience. When you create and sell the tanning experience for your clients, it consists of four components: Appreciate your client right from the start. Evaluate your client\u2019s tanning goals and needs. Educate your client on Smart Tanning and your salon. Perpetuate your client\u2019s business with proper follow-up. It sounds very much like the sales process, right? Consider the similarities. When you greet them, you appreciate them. When you collect information and determine their needs, you are also evaluating their goals and needs. When you present services and products, you educate the customer. And when you discuss their decision and close the sale, you perpetuate their business. But don\u2019t get caught up in thinking they\u2019re all the same steps. They are steps that complement each other. The Beach Ball Beach Analogy If you were just selling beach balls, for example, you could use all five of the sales steps in a rather simple process. Here\u2019s an example: Step 1: Greet and Engage. \u201cHi, welcome to Beach Ball Bonanza! How can I help you today?\u201d Step 2: Gather Information. \u201cWhat kind of beach ball are you looking for?\u201d Step 3: Present Product. \u201cWe have this really great red one and this really cool blue one.\u201d Step 4: Discuss Decision. \u201cOh you\u2019re not sure which color is best? Well how will you be using the Beach Ball? At a concert or at the beach? Okay, at the beach. Then I\u2019d recommend the red one, because you can see it better against the water.\u201d Step 5: Close the Sale. \u201cHow many red beach balls would you like to take with you today?\u201d Well, that was simple. But here\u2019s the lesson. When you\u2019re selling tanning products and services, you\u2019re not selling something as simple as beach balls \u2013 you\u2019re selling something as complicated as the experience of the beach! Think of it this way. People have many reasons for going to the beach; some go just to relax in the sun, some go to play in the water with the family, some go to build sandcastles, some go to ski or take out the boat. But everyone at that beach will be exposed to one common element \u2013 ultraviolet light. Taking it further, the beach and the tanning salon have the following three common elements: Every person at the beach or the salon is exposed to ultraviolet light. Ultraviolet light affects each person differently. Every person at the beach or the tanning salon is there for his or her own specific reason. To sell the tanning experience, you not only have to know the five basic sales steps, you also have to know why that person wants the service (tanning), how that person\u2019s body reacts to ultraviolet light, which products will enhance the body\u2019s reaction to ultraviolet light, and you need to figure out a way to get them to repeat the experience. &nbsp;","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/selling-the-tanning-experience\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/12\/Counter-12-30-25.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/12\/Counter-12-30-25.jpg","width":1184,"height":640,"caption":"A customer makes a payment with a credit card at a hair salon reception desk. 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