{"id":27520,"date":"2026-01-15T04:53:40","date_gmt":"2026-01-15T09:53:40","guid":{"rendered":"https:\/\/news.smarttan.com\/?p=27520"},"modified":"2026-01-14T12:07:34","modified_gmt":"2026-01-14T17:07:34","slug":"reactivation-campaigns-show-former-clients-how-much-youve-grown","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/reactivation-campaigns-show-former-clients-how-much-youve-grown\/","title":{"rendered":"Reactivation Campaigns: Show former clients how much you\u2019ve grown"},"content":{"rendered":"<p>How much has your business changed in the past year? The last five years?<\/p>\n<p>Chances are, you\u2019ve upgraded equipment, added new wellness services, expanded your memberships, and refined many aspects of the client experience. You want your entire community to know, but there\u2019s one group that deserves to hear it first: your former clients.<\/p>\n<p>They\u2019re not only highly likely to remain interested in what you offer, but they\u2019re the easiest to reach because their info is still in your system. That\u2019s the power of a reactivation campaign \u2014 reaching out to lapsed members and inactive customers with the simple message: We\u2019ve evolved. Come see what\u2019s new.<\/p>\n<p><a href=\"https:\/\/smarttan.mydigitalpublication.com\/january-2026\/page-62\" target=\"_blank\" rel=\"noopener\">Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much has your business changed in the past year? The last five years? Chances are, you\u2019ve upgraded equipment, added new wellness services, expanded your memberships, and refined many aspects of the client experience. You want your entire community to know, but there\u2019s one group that deserves to hear it first: your former clients. They\u2019re [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reactivation Campaigns: Show former clients how much you\u2019ve grown - Smart Tan News<\/title>\n<meta name=\"description\" content=\"How much has your business changed in the past year? The last five years?  Chances are, you\u2019ve upgraded equipment, added new wellness services, expanded your memberships, and refined many aspects of the client experience. You want your entire community to know, but there\u2019s one group that deserves to hear it first: your former clients.  They\u2019re not only highly likely to remain interested in what you offer, but they\u2019re the easiest to reach because their info is still in your system. That\u2019s the power of a reactivation campaign \u2014 reaching out to lapsed members and inactive customers with the simple message: We\u2019ve evolved. Come see what\u2019s new.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/reactivation-campaigns-show-former-clients-how-much-youve-grown\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reactivation Campaigns: Show former clients how much you\u2019ve grown - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"How much has your business changed in the past year? The last five years?  Chances are, you\u2019ve upgraded equipment, added new wellness services, expanded your memberships, and refined many aspects of the client experience. You want your entire community to know, but there\u2019s one group that deserves to hear it first: your former clients.  They\u2019re not only highly likely to remain interested in what you offer, but they\u2019re the easiest to reach because their info is still in your system. That\u2019s the power of a reactivation campaign \u2014 reaching out to lapsed members and inactive customers with the simple message: We\u2019ve evolved. Come see what\u2019s new.  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