Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The traditional \u201cradius\u201d approach to local marketing is efficient\u2014but it\u2019s not precise. It treats everyone nearby the same, regardless of intent. Geo-targeting and geo-fencing change that by allowing salons to focus on where potential clients actually spend their time, not just where they live. Most salons are already familiar with basic geo-targeting, which serves ads […]<\/p>\n","protected":false},"author":2,"featured_media":27857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n
Right Place, Right Time: How geo-fencing can help salons reach the right clients - Smart Tan News<\/title>\n<meta name=\"description\" content=\"The traditional \u201cradius\u201d approach to local marketing is efficient\u2014but it\u2019s not precise. It treats everyone nearby the same, regardless of intent. Geo-targeting and geo-fencing change that by allowing salons to focus on where potential clients actually spend their time, not just where they live. Most salons are already familiar with basic geo-targeting, which serves ads to people within a defined area. It\u2019s simple and effective, but also broad. It doesn\u2019t distinguish between someone actively interested in wellness and someone who just happens to be nearby. Geo-fencing takes that concept a step further by targeting where people are in real time. That shift\u2014from location to behavior\u2014is what makes it so effective. 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