{"id":28017,"date":"2026-09-02T08:38:26","date_gmt":"2026-09-02T12:38:26","guid":{"rendered":"https:\/\/news.smarttan.com\/?p=28017"},"modified":"2026-09-02T08:57:34","modified_gmt":"2026-09-02T12:57:34","slug":"gen-z-and-millennials-are-driving-redefinition-of-wellness","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/","title":{"rendered":"Gen Z and Millennials Are Driving a Redefinition of Wellness"},"content":{"rendered":"<p>A global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 <em>Future of Wellness<\/em> report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive.<\/p>\n<p><strong>Wellness Is No Longer a Luxury\u2014It\u2019s a Lifestyle<\/strong><\/p>\n<p>Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending\u2014dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health.<\/p>\n<p>That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses\u2014including tanning salons\u2014that embrace a broader definition of wellness.<\/p>\n<p><strong>Younger Generations, Broader Needs<\/strong><\/p>\n<p>Gen Zers and millennials aren\u2019t just interested in looking good. They\u2019re hyperaware of mental, cognitive, sexual, and skin health. They value wellness that\u2019s functional, integrated, and personalized. While Gen Z ranks \u201cbetter appearance\u201d in their top three wellness priorities, both groups are highly focused on sleep, stress reduction, and preventative care\u2014driving demand for everything from collagen supplements to red light therapy.<\/p>\n<p>Importantly, these consumers are also more open to trying new wellness modalities and digital solutions. They\u2019re more likely to use health-tracking devices, mindfulness apps, IV therapy, and aesthetic treatments\u2014meaning salons that offer multi-dimensional services have a better chance of becoming part of their wellness routine.<\/p>\n<p><strong>Five Wellness Consumer Segments\u2014and Why Salons Should Care<\/strong><\/p>\n<p>McKinsey identifies five consumer types in the wellness space:<\/p>\n<ul>\n<li><strong>Maximalist Optimizers<\/strong>: Digitally savvy, research-driven, and loyal to brands that deliver results. High spenders.<\/li>\n<li><strong>Confident Enthusiasts<\/strong>: Fitness-focused, self-assured, and consistent buyers of effective wellness solutions.<\/li>\n<li><strong>Health Traditionalists<\/strong>: Often older, they value simplicity and proven health habits over trends.<\/li>\n<li><strong>Health Strugglers<\/strong>: Motivated but overwhelmed. Need easy-to-understand, approachable solutions.<\/li>\n<li><strong>Wellness Shirkers<\/strong>: Price-sensitive and minimally engaged.<\/li>\n<\/ul>\n<p>The first two segments, predominantly Gen Z and millennials, make up 36% of the population but contribute to more than 55% of market spend\u2014making them the prime audience for services that blend science, effectiveness, and user experience.<\/p>\n<p><strong>What\u2019s Growing in Wellness\u2014and Where Salons Can Plug In<\/strong><\/p>\n<p>The survey pinpoints six fast-growing subcategories in wellness that salons can tap into:<\/p>\n<ol>\n<li><strong>Functional Nutrition<\/strong><br \/>\nThink collagen-infused drinks, adaptogens, and protein-packed snacks. These products could pair well with in-salon retail strategies that align with wellness messaging.<\/li>\n<li><strong>Beauty and Appearance<\/strong><br \/>\nWith aesthetic wellness on the rise, services like red light therapy, skin rejuvenation, and even advanced tanning equipment that improves appearance and skin health are in high demand.<\/li>\n<li><strong>Longevity and Healthy Aging<\/strong><br \/>\nAnti-aging skin care, recovery technologies, and therapies that promote long-term wellness are attracting younger clients who are thinking proactively.<\/li>\n<li><strong>In-Person Experiences<\/strong><br \/>\nFrom boutique fitness to wellness retreats, consumers\u2014especially Gen Z\u2014are willing to travel for services. Local salons can respond by creating experiential offerings, wellness packages, or destination-style treatments.<\/li>\n<li><strong>Weight Management<\/strong><br \/>\nWith many consumers using GLP-1 medications and supplements, services that support muscle tone, recovery, or nutritional coaching may find an enthusiastic audience.<\/li>\n<li><strong>Mental Health and Mindfulness<\/strong><br \/>\nWellness is more than physical. Younger consumers are turning to all kinds of tools, from yoga and halotherapy to massage chairs and aromatherapy, to feel better emotionally.<\/li>\n<\/ol>\n<p><strong>Action Steps for Salons<\/strong><\/p>\n<p>This new data paints a clear picture: Wellness isn\u2019t just a niche or seasonal opportunity\u2014it\u2019s a year-round priority for today\u2019s consumer. Salons that want to grow with this expanding market should:<\/p>\n<ul>\n<li><strong>Break Category Barriers<\/strong>: Position your business as more than a tanning salon. Offer integrated wellness solutions that address skin, body, and mind.<\/li>\n<li><strong>Back It with Science<\/strong>: Use education and marketing to communicate the credibility behind your products and services. From red light therapy to skincare ingredients, consumers want proof.<\/li>\n<li><strong>Deliver Real Value<\/strong>: Whether you offer luxury treatments or affordable memberships, ensure your offerings meet actual wellness needs\u2014not just aesthetic ones.<\/li>\n<\/ul>\n<p>Wellness is no longer confined to gyms, spas, or med spas. It\u2019s increasingly showing up in unexpected places\u2014and salons are perfectly positioned to lead the charge. By aligning your services with the evolving values of younger wellness consumers, you can future-proof your business and turn this wellness wave into long-term success.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gen Z and Millennials Are Driving a Redefinition of Wellness - Smart Tan News<\/title>\n<meta name=\"description\" content=\"A global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive.  Wellness Is No Longer a Luxury\u2014It\u2019s a Lifestyle  Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending\u2014dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health.  That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses\u2014including tanning salons\u2014that embrace a broader definition of wellness.  Younger Generations, Broader Needs  Gen Zers and millennials aren\u2019t just interested in looking good. They\u2019re hyperaware of mental, cognitive, sexual, and skin health. They value wellness that\u2019s functional, integrated, and personalized. While Gen Z ranks \u201cbetter appearance\u201d in their top three wellness priorities, both groups are highly focused on sleep, stress reduction, and preventative care\u2014driving demand for everything from collagen supplements to red light therapy.  Importantly, these consumers are also more open to trying new wellness modalities and digital solutions. They\u2019re more likely to use health-tracking devices, mindfulness apps, IV therapy, and aesthetic treatments\u2014meaning salons that offer multi-dimensional services have a better chance of becoming part of their wellness routine.  Five Wellness Consumer Segments\u2014and Why Salons Should Care  McKinsey identifies five consumer types in the wellness space:   Maximalist Optimizers: Digitally savvy, research-driven, and loyal to brands that deliver results. High spenders.  Confident Enthusiasts: Fitness-focused, self-assured, and consistent buyers of effective wellness solutions.  Health Traditionalists: Often older, they value simplicity and proven health habits over trends.  Health Strugglers: Motivated but overwhelmed. Need easy-to-understand, approachable solutions.  Wellness Shirkers: Price-sensitive and minimally engaged.  The first two segments, predominantly Gen Z and millennials, make up 36% of the population but contribute to more than 55% of market spend\u2014making them the prime audience for services that blend science, effectiveness, and user experience.  What\u2019s Growing in Wellness\u2014and Where Salons Can Plug In  The survey pinpoints six fast-growing subcategories in wellness that salons can tap into:   Functional Nutrition Think collagen-infused drinks, adaptogens, and protein-packed snacks. These products could pair well with in-salon retail strategies that align with wellness messaging.  Beauty and Appearance With aesthetic wellness on the rise, services like red light therapy, skin rejuvenation, and even advanced tanning equipment that improves appearance and skin health are in high demand.  Longevity and Healthy Aging Anti-aging skin care, recovery technologies, and therapies that promote long-term wellness are attracting younger clients who are thinking proactively.  In-Person Experiences From boutique fitness to wellness retreats, consumers\u2014especially Gen Z\u2014are willing to travel for services. Local salons can respond by creating experiential offerings, wellness packages, or destination-style treatments.  Weight Management With many consumers using GLP-1 medications and supplements, services that support muscle tone, recovery, or nutritional coaching may find an enthusiastic audience.  Mental Health and Mindfulness Wellness is more than physical. Younger consumers are turning to all kinds of tools, from yoga and halotherapy to massage chairs and aromatherapy, to feel better emotionally.  Action Steps for Salons  This new data paints a clear picture: Wellness isn\u2019t just a niche or seasonal opportunity\u2014it\u2019s a year-round priority for today\u2019s consumer. Salons that want to grow with this expanding market should:   Break Category Barriers: Position your business as more than a tanning salon. Offer integrated wellness solutions that address skin, body, and mind.  Back It with Science: Use education and marketing to communicate the credibility behind your products and services. From red light therapy to skincare ingredients, consumers want proof.  Deliver Real Value: Whether you offer luxury treatments or affordable memberships, ensure your offerings meet actual wellness needs\u2014not just aesthetic ones.  Wellness is no longer confined to gyms, spas, or med spas. It\u2019s increasingly showing up in unexpected places\u2014and salons are perfectly positioned to lead the charge. By aligning your services with the evolving values of younger wellness consumers, you can future-proof your business and turn this wellness wave into long-term success.  &nbsp;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z and Millennials Are Driving a Redefinition of Wellness - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"A global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive.  Wellness Is No Longer a Luxury\u2014It\u2019s a Lifestyle  Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending\u2014dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health.  That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses\u2014including tanning salons\u2014that embrace a broader definition of wellness.  Younger Generations, Broader Needs  Gen Zers and millennials aren\u2019t just interested in looking good. They\u2019re hyperaware of mental, cognitive, sexual, and skin health. They value wellness that\u2019s functional, integrated, and personalized. While Gen Z ranks \u201cbetter appearance\u201d in their top three wellness priorities, both groups are highly focused on sleep, stress reduction, and preventative care\u2014driving demand for everything from collagen supplements to red light therapy.  Importantly, these consumers are also more open to trying new wellness modalities and digital solutions. They\u2019re more likely to use health-tracking devices, mindfulness apps, IV therapy, and aesthetic treatments\u2014meaning salons that offer multi-dimensional services have a better chance of becoming part of their wellness routine.  Five Wellness Consumer Segments\u2014and Why Salons Should Care  McKinsey identifies five consumer types in the wellness space:   Maximalist Optimizers: Digitally savvy, research-driven, and loyal to brands that deliver results. High spenders.  Confident Enthusiasts: Fitness-focused, self-assured, and consistent buyers of effective wellness solutions.  Health Traditionalists: Often older, they value simplicity and proven health habits over trends.  Health Strugglers: Motivated but overwhelmed. Need easy-to-understand, approachable solutions.  Wellness Shirkers: Price-sensitive and minimally engaged.  The first two segments, predominantly Gen Z and millennials, make up 36% of the population but contribute to more than 55% of market spend\u2014making them the prime audience for services that blend science, effectiveness, and user experience.  What\u2019s Growing in Wellness\u2014and Where Salons Can Plug In  The survey pinpoints six fast-growing subcategories in wellness that salons can tap into:   Functional Nutrition Think collagen-infused drinks, adaptogens, and protein-packed snacks. These products could pair well with in-salon retail strategies that align with wellness messaging.  Beauty and Appearance With aesthetic wellness on the rise, services like red light therapy, skin rejuvenation, and even advanced tanning equipment that improves appearance and skin health are in high demand.  Longevity and Healthy Aging Anti-aging skin care, recovery technologies, and therapies that promote long-term wellness are attracting younger clients who are thinking proactively.  In-Person Experiences From boutique fitness to wellness retreats, consumers\u2014especially Gen Z\u2014are willing to travel for services. Local salons can respond by creating experiential offerings, wellness packages, or destination-style treatments.  Weight Management With many consumers using GLP-1 medications and supplements, services that support muscle tone, recovery, or nutritional coaching may find an enthusiastic audience.  Mental Health and Mindfulness Wellness is more than physical. Younger consumers are turning to all kinds of tools, from yoga and halotherapy to massage chairs and aromatherapy, to feel better emotionally.  Action Steps for Salons  This new data paints a clear picture: Wellness isn\u2019t just a niche or seasonal opportunity\u2014it\u2019s a year-round priority for today\u2019s consumer. Salons that want to grow with this expanding market should:   Break Category Barriers: Position your business as more than a tanning salon. Offer integrated wellness solutions that address skin, body, and mind.  Back It with Science: Use education and marketing to communicate the credibility behind your products and services. From red light therapy to skincare ingredients, consumers want proof.  Deliver Real Value: Whether you offer luxury treatments or affordable memberships, ensure your offerings meet actual wellness needs\u2014not just aesthetic ones.  Wellness is no longer confined to gyms, spas, or med spas. It\u2019s increasingly showing up in unexpected places\u2014and salons are perfectly positioned to lead the charge. By aligning your services with the evolving values of younger wellness consumers, you can future-proof your business and turn this wellness wave into long-term success.  &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-02T12:38:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-02T12:57:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Healthy-8-26-25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"1180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/gen-z-and-millennials-are-driving-redefinition-of-wellness\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/gen-z-and-millennials-are-driving-redefinition-of-wellness\\\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/person\\\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Gen Z and Millennials Are Driving a Redefinition of Wellness\",\"datePublished\":\"2026-09-02T12:38:26+00:00\",\"dateModified\":\"2026-09-02T12:57:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/gen-z-and-millennials-are-driving-redefinition-of-wellness\\\/\"},\"wordCount\":739,\"publisher\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/gen-z-and-millennials-are-driving-redefinition-of-wellness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.smarttan.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Healthy-8-26-25.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/gen-z-and-millennials-are-driving-redefinition-of-wellness\\\/\",\"url\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/gen-z-and-millennials-are-driving-redefinition-of-wellness\\\/\",\"name\":\"Gen Z and Millennials Are Driving a Redefinition of Wellness - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/gen-z-and-millennials-are-driving-redefinition-of-wellness\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/gen-z-and-millennials-are-driving-redefinition-of-wellness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.smarttan.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Healthy-8-26-25.jpg\",\"datePublished\":\"2026-09-02T12:38:26+00:00\",\"dateModified\":\"2026-09-02T12:57:34+00:00\",\"description\":\"A global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive. Wellness Is No Longer a Luxury\u2014It\u2019s a Lifestyle Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending\u2014dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health. That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses\u2014including tanning salons\u2014that embrace a broader definition of wellness. Younger Generations, Broader Needs Gen Zers and millennials aren\u2019t just interested in looking good. They\u2019re hyperaware of mental, cognitive, sexual, and skin health. They value wellness that\u2019s functional, integrated, and personalized. While Gen Z ranks \u201cbetter appearance\u201d in their top three wellness priorities, both groups are highly focused on sleep, stress reduction, and preventative care\u2014driving demand for everything from collagen supplements to red light therapy. Importantly, these consumers are also more open to trying new wellness modalities and digital solutions. They\u2019re more likely to use health-tracking devices, mindfulness apps, IV therapy, and aesthetic treatments\u2014meaning salons that offer multi-dimensional services have a better chance of becoming part of their wellness routine. Five Wellness Consumer Segments\u2014and Why Salons Should Care McKinsey identifies five consumer types in the wellness space: Maximalist Optimizers: Digitally savvy, research-driven, and loyal to brands that deliver results. High spenders. Confident Enthusiasts: Fitness-focused, self-assured, and consistent buyers of effective wellness solutions. Health Traditionalists: Often older, they value simplicity and proven health habits over trends. Health Strugglers: Motivated but overwhelmed. Need easy-to-understand, approachable solutions. Wellness Shirkers: Price-sensitive and minimally engaged. The first two segments, predominantly Gen Z and millennials, make up 36% of the population but contribute to more than 55% of market spend\u2014making them the prime audience for services that blend science, effectiveness, and user experience. What\u2019s Growing in Wellness\u2014and Where Salons Can Plug In The survey pinpoints six fast-growing subcategories in wellness that salons can tap into: Functional Nutrition Think collagen-infused drinks, adaptogens, and protein-packed snacks. These products could pair well with in-salon retail strategies that align with wellness messaging. Beauty and Appearance With aesthetic wellness on the rise, services like red light therapy, skin rejuvenation, and even advanced tanning equipment that improves appearance and skin health are in high demand. Longevity and Healthy Aging Anti-aging skin care, recovery technologies, and therapies that promote long-term wellness are attracting younger clients who are thinking proactively. In-Person Experiences From boutique fitness to wellness retreats, consumers\u2014especially Gen Z\u2014are willing to travel for services. Local salons can respond by creating experiential offerings, wellness packages, or destination-style treatments. Weight Management With many consumers using GLP-1 medications and supplements, services that support muscle tone, recovery, or nutritional coaching may find an enthusiastic audience. Mental Health and Mindfulness Wellness is more than physical. Younger consumers are turning to all kinds of tools, from yoga and halotherapy to massage chairs and aromatherapy, to feel better emotionally. Action Steps for Salons This new data paints a clear picture: Wellness isn\u2019t just a niche or seasonal opportunity\u2014it\u2019s a year-round priority for today\u2019s consumer. Salons that want to grow with this expanding market should: Break Category Barriers: Position your business as more than a tanning salon. Offer integrated wellness solutions that address skin, body, and mind. Back It with Science: Use education and marketing to communicate the credibility behind your products and services. From red light therapy to skincare ingredients, consumers want proof. Deliver Real Value: Whether you offer luxury treatments or affordable memberships, ensure your offerings meet actual wellness needs\u2014not just aesthetic ones. Wellness is no longer confined to gyms, spas, or med spas. It\u2019s increasingly showing up in unexpected places\u2014and salons are perfectly positioned to lead the charge. By aligning your services with the evolving values of younger wellness consumers, you can future-proof your business and turn this wellness wave into long-term success. &nbsp;\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/gen-z-and-millennials-are-driving-redefinition-of-wellness\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/gen-z-and-millennials-are-driving-redefinition-of-wellness\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/gen-z-and-millennials-are-driving-redefinition-of-wellness\\\/#primaryimage\",\"url\":\"https:\\\/\\\/news.smarttan.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Healthy-8-26-25.jpg\",\"contentUrl\":\"https:\\\/\\\/news.smarttan.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Healthy-8-26-25.jpg\",\"width\":1360,\"height\":1180,\"caption\":\"Shot of pretty woman looking to sideways while drinking fruit detox juice in the kitchen at home.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/gen-z-and-millennials-are-driving-redefinition-of-wellness\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/news.smarttan.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gen Z and Millennials Are Driving a Redefinition of Wellness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#website\",\"url\":\"https:\\\/\\\/news.smarttan.com\\\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/news.smarttan.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\\\/\\\/news.smarttan.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/smarttan.com\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Smart-Tan.png\",\"contentUrl\":\"https:\\\/\\\/smarttan.com\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SmartTan\",\"https:\\\/\\\/x.com\\\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/person\\\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/author\\\/smarttannews\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gen Z and Millennials Are Driving a Redefinition of Wellness - Smart Tan News","description":"A global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive.  Wellness Is No Longer a Luxury\u2014It\u2019s a Lifestyle  Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending\u2014dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health.  That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses\u2014including tanning salons\u2014that embrace a broader definition of wellness.  Younger Generations, Broader Needs  Gen Zers and millennials aren\u2019t just interested in looking good. They\u2019re hyperaware of mental, cognitive, sexual, and skin health. They value wellness that\u2019s functional, integrated, and personalized. While Gen Z ranks \u201cbetter appearance\u201d in their top three wellness priorities, both groups are highly focused on sleep, stress reduction, and preventative care\u2014driving demand for everything from collagen supplements to red light therapy.  Importantly, these consumers are also more open to trying new wellness modalities and digital solutions. They\u2019re more likely to use health-tracking devices, mindfulness apps, IV therapy, and aesthetic treatments\u2014meaning salons that offer multi-dimensional services have a better chance of becoming part of their wellness routine.  Five Wellness Consumer Segments\u2014and Why Salons Should Care  McKinsey identifies five consumer types in the wellness space:   Maximalist Optimizers: Digitally savvy, research-driven, and loyal to brands that deliver results. High spenders.  Confident Enthusiasts: Fitness-focused, self-assured, and consistent buyers of effective wellness solutions.  Health Traditionalists: Often older, they value simplicity and proven health habits over trends.  Health Strugglers: Motivated but overwhelmed. Need easy-to-understand, approachable solutions.  Wellness Shirkers: Price-sensitive and minimally engaged.  The first two segments, predominantly Gen Z and millennials, make up 36% of the population but contribute to more than 55% of market spend\u2014making them the prime audience for services that blend science, effectiveness, and user experience.  What\u2019s Growing in Wellness\u2014and Where Salons Can Plug In  The survey pinpoints six fast-growing subcategories in wellness that salons can tap into:   Functional Nutrition Think collagen-infused drinks, adaptogens, and protein-packed snacks. These products could pair well with in-salon retail strategies that align with wellness messaging.  Beauty and Appearance With aesthetic wellness on the rise, services like red light therapy, skin rejuvenation, and even advanced tanning equipment that improves appearance and skin health are in high demand.  Longevity and Healthy Aging Anti-aging skin care, recovery technologies, and therapies that promote long-term wellness are attracting younger clients who are thinking proactively.  In-Person Experiences From boutique fitness to wellness retreats, consumers\u2014especially Gen Z\u2014are willing to travel for services. Local salons can respond by creating experiential offerings, wellness packages, or destination-style treatments.  Weight Management With many consumers using GLP-1 medications and supplements, services that support muscle tone, recovery, or nutritional coaching may find an enthusiastic audience.  Mental Health and Mindfulness Wellness is more than physical. Younger consumers are turning to all kinds of tools, from yoga and halotherapy to massage chairs and aromatherapy, to feel better emotionally.  Action Steps for Salons  This new data paints a clear picture: Wellness isn\u2019t just a niche or seasonal opportunity\u2014it\u2019s a year-round priority for today\u2019s consumer. Salons that want to grow with this expanding market should:   Break Category Barriers: Position your business as more than a tanning salon. Offer integrated wellness solutions that address skin, body, and mind.  Back It with Science: Use education and marketing to communicate the credibility behind your products and services. From red light therapy to skincare ingredients, consumers want proof.  Deliver Real Value: Whether you offer luxury treatments or affordable memberships, ensure your offerings meet actual wellness needs\u2014not just aesthetic ones.  Wellness is no longer confined to gyms, spas, or med spas. It\u2019s increasingly showing up in unexpected places\u2014and salons are perfectly positioned to lead the charge. By aligning your services with the evolving values of younger wellness consumers, you can future-proof your business and turn this wellness wave into long-term success.  &nbsp;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/","og_locale":"en_US","og_type":"article","og_title":"Gen Z and Millennials Are Driving a Redefinition of Wellness - Smart Tan News","og_description":"A global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive.  Wellness Is No Longer a Luxury\u2014It\u2019s a Lifestyle  Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending\u2014dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health.  That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses\u2014including tanning salons\u2014that embrace a broader definition of wellness.  Younger Generations, Broader Needs  Gen Zers and millennials aren\u2019t just interested in looking good. They\u2019re hyperaware of mental, cognitive, sexual, and skin health. They value wellness that\u2019s functional, integrated, and personalized. While Gen Z ranks \u201cbetter appearance\u201d in their top three wellness priorities, both groups are highly focused on sleep, stress reduction, and preventative care\u2014driving demand for everything from collagen supplements to red light therapy.  Importantly, these consumers are also more open to trying new wellness modalities and digital solutions. They\u2019re more likely to use health-tracking devices, mindfulness apps, IV therapy, and aesthetic treatments\u2014meaning salons that offer multi-dimensional services have a better chance of becoming part of their wellness routine.  Five Wellness Consumer Segments\u2014and Why Salons Should Care  McKinsey identifies five consumer types in the wellness space:   Maximalist Optimizers: Digitally savvy, research-driven, and loyal to brands that deliver results. High spenders.  Confident Enthusiasts: Fitness-focused, self-assured, and consistent buyers of effective wellness solutions.  Health Traditionalists: Often older, they value simplicity and proven health habits over trends.  Health Strugglers: Motivated but overwhelmed. Need easy-to-understand, approachable solutions.  Wellness Shirkers: Price-sensitive and minimally engaged.  The first two segments, predominantly Gen Z and millennials, make up 36% of the population but contribute to more than 55% of market spend\u2014making them the prime audience for services that blend science, effectiveness, and user experience.  What\u2019s Growing in Wellness\u2014and Where Salons Can Plug In  The survey pinpoints six fast-growing subcategories in wellness that salons can tap into:   Functional Nutrition Think collagen-infused drinks, adaptogens, and protein-packed snacks. These products could pair well with in-salon retail strategies that align with wellness messaging.  Beauty and Appearance With aesthetic wellness on the rise, services like red light therapy, skin rejuvenation, and even advanced tanning equipment that improves appearance and skin health are in high demand.  Longevity and Healthy Aging Anti-aging skin care, recovery technologies, and therapies that promote long-term wellness are attracting younger clients who are thinking proactively.  In-Person Experiences From boutique fitness to wellness retreats, consumers\u2014especially Gen Z\u2014are willing to travel for services. Local salons can respond by creating experiential offerings, wellness packages, or destination-style treatments.  Weight Management With many consumers using GLP-1 medications and supplements, services that support muscle tone, recovery, or nutritional coaching may find an enthusiastic audience.  Mental Health and Mindfulness Wellness is more than physical. Younger consumers are turning to all kinds of tools, from yoga and halotherapy to massage chairs and aromatherapy, to feel better emotionally.  Action Steps for Salons  This new data paints a clear picture: Wellness isn\u2019t just a niche or seasonal opportunity\u2014it\u2019s a year-round priority for today\u2019s consumer. Salons that want to grow with this expanding market should:   Break Category Barriers: Position your business as more than a tanning salon. Offer integrated wellness solutions that address skin, body, and mind.  Back It with Science: Use education and marketing to communicate the credibility behind your products and services. From red light therapy to skincare ingredients, consumers want proof.  Deliver Real Value: Whether you offer luxury treatments or affordable memberships, ensure your offerings meet actual wellness needs\u2014not just aesthetic ones.  Wellness is no longer confined to gyms, spas, or med spas. It\u2019s increasingly showing up in unexpected places\u2014and salons are perfectly positioned to lead the charge. By aligning your services with the evolving values of younger wellness consumers, you can future-proof your business and turn this wellness wave into long-term success.  &nbsp;","og_url":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2026-09-02T12:38:26+00:00","article_modified_time":"2026-09-02T12:57:34+00:00","og_image":[{"width":1360,"height":1180,"url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Healthy-8-26-25.jpg","type":"image\/jpeg"}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Gen Z and Millennials Are Driving a Redefinition of Wellness","datePublished":"2026-09-02T12:38:26+00:00","dateModified":"2026-09-02T12:57:34+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/"},"wordCount":739,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Healthy-8-26-25.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/","url":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/","name":"Gen Z and Millennials Are Driving a Redefinition of Wellness - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/#primaryimage"},"thumbnailUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Healthy-8-26-25.jpg","datePublished":"2026-09-02T12:38:26+00:00","dateModified":"2026-09-02T12:57:34+00:00","description":"A global survey from McKinsey &amp; Company reveals how significantly the wellness landscape is evolving\u2014and who\u2019s leading the charge. According to their 2025 Future of Wellness report, younger consumers are not only redefining what wellness means but also where and how they engage with it. For salon owners and professionals looking to grow their business, the implications are massive. Wellness Is No Longer a Luxury\u2014It\u2019s a Lifestyle Across four countries and over 9,000 respondents, one trend was clear: wellness is now a daily practice, especially for Gen Z and millennials. While these younger groups make up just 36% of the adult U.S. population, they account for over 41% of all wellness spending\u2014dollars that increasingly flow into experiences, devices, and services that prioritize physical, emotional, and aesthetic health. That shift is already influencing the $2 trillion global wellness industry and creating new opportunities for businesses\u2014including tanning salons\u2014that embrace a broader definition of wellness. Younger Generations, Broader Needs Gen Zers and millennials aren\u2019t just interested in looking good. They\u2019re hyperaware of mental, cognitive, sexual, and skin health. They value wellness that\u2019s functional, integrated, and personalized. While Gen Z ranks \u201cbetter appearance\u201d in their top three wellness priorities, both groups are highly focused on sleep, stress reduction, and preventative care\u2014driving demand for everything from collagen supplements to red light therapy. Importantly, these consumers are also more open to trying new wellness modalities and digital solutions. They\u2019re more likely to use health-tracking devices, mindfulness apps, IV therapy, and aesthetic treatments\u2014meaning salons that offer multi-dimensional services have a better chance of becoming part of their wellness routine. Five Wellness Consumer Segments\u2014and Why Salons Should Care McKinsey identifies five consumer types in the wellness space: Maximalist Optimizers: Digitally savvy, research-driven, and loyal to brands that deliver results. High spenders. Confident Enthusiasts: Fitness-focused, self-assured, and consistent buyers of effective wellness solutions. Health Traditionalists: Often older, they value simplicity and proven health habits over trends. Health Strugglers: Motivated but overwhelmed. Need easy-to-understand, approachable solutions. Wellness Shirkers: Price-sensitive and minimally engaged. The first two segments, predominantly Gen Z and millennials, make up 36% of the population but contribute to more than 55% of market spend\u2014making them the prime audience for services that blend science, effectiveness, and user experience. What\u2019s Growing in Wellness\u2014and Where Salons Can Plug In The survey pinpoints six fast-growing subcategories in wellness that salons can tap into: Functional Nutrition Think collagen-infused drinks, adaptogens, and protein-packed snacks. These products could pair well with in-salon retail strategies that align with wellness messaging. Beauty and Appearance With aesthetic wellness on the rise, services like red light therapy, skin rejuvenation, and even advanced tanning equipment that improves appearance and skin health are in high demand. Longevity and Healthy Aging Anti-aging skin care, recovery technologies, and therapies that promote long-term wellness are attracting younger clients who are thinking proactively. In-Person Experiences From boutique fitness to wellness retreats, consumers\u2014especially Gen Z\u2014are willing to travel for services. Local salons can respond by creating experiential offerings, wellness packages, or destination-style treatments. Weight Management With many consumers using GLP-1 medications and supplements, services that support muscle tone, recovery, or nutritional coaching may find an enthusiastic audience. Mental Health and Mindfulness Wellness is more than physical. Younger consumers are turning to all kinds of tools, from yoga and halotherapy to massage chairs and aromatherapy, to feel better emotionally. Action Steps for Salons This new data paints a clear picture: Wellness isn\u2019t just a niche or seasonal opportunity\u2014it\u2019s a year-round priority for today\u2019s consumer. Salons that want to grow with this expanding market should: Break Category Barriers: Position your business as more than a tanning salon. Offer integrated wellness solutions that address skin, body, and mind. Back It with Science: Use education and marketing to communicate the credibility behind your products and services. From red light therapy to skincare ingredients, consumers want proof. Deliver Real Value: Whether you offer luxury treatments or affordable memberships, ensure your offerings meet actual wellness needs\u2014not just aesthetic ones. Wellness is no longer confined to gyms, spas, or med spas. It\u2019s increasingly showing up in unexpected places\u2014and salons are perfectly positioned to lead the charge. By aligning your services with the evolving values of younger wellness consumers, you can future-proof your business and turn this wellness wave into long-term success. &nbsp;","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/#primaryimage","url":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Healthy-8-26-25.jpg","contentUrl":"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/08\/Healthy-8-26-25.jpg","width":1360,"height":1180,"caption":"Shot of pretty woman looking to sideways while drinking fruit detox juice in the kitchen at home."},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/gen-z-and-millennials-are-driving-redefinition-of-wellness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Gen Z and Millennials Are Driving a Redefinition of Wellness"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/28017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=28017"}],"version-history":[{"count":2,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/28017\/revisions"}],"predecessor-version":[{"id":28019,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/28017\/revisions\/28019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media\/27178"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=28017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=28017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=28017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}