{"id":28088,"date":"2026-10-02T09:08:02","date_gmt":"2026-10-02T13:08:02","guid":{"rendered":"https:\/\/news.smarttan.com\/?p=28088"},"modified":"2026-10-02T09:08:02","modified_gmt":"2026-10-02T13:08:02","slug":"mastering-your-membership-message","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/mastering-your-membership-message\/","title":{"rendered":"Mastering Your Membership Message: Selling EFTs with confidence"},"content":{"rendered":"

Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential.<\/p>\n

A confident membership pitch is about believing in the value of what you\u2019re offering and helping clients see it too. Here\u2019s how to build a confident, effective, and natural approach to selling memberships:<\/p>\n

    \n
  1. Teach the Why\u2014Not Just the What<\/strong><\/li>\n<\/ol>\n

    Don\u2019t train your team to recite prices and perks. Train them to understand why memberships matter\u2014to the salon and<\/em> to the client. For the salon: steady income, better forecasting, client loyalty. For the client: more value, consistency, better results, fewer decisions.<\/p>\n

      \n
    • \u201cWhen you make wellness part of your routine, the results really add up. Our memberships are designed to make that easy and affordable.\u201d<\/em><\/li>\n
    • \u201cYou\u2019ll see better results and save more in the long run when you commit to regular sessions\u2014and that\u2019s exactly what our membership is built for.\u201d<\/em><\/li>\n
    • \u201cThink of it like a gym membership\u2014but for your skin, mood, and energy.\u201d<\/em><\/li>\n
    • \u201cMemberships take the guesswork out of your routine. You can focus on feeling your best without stressing over individual costs.\u201d<\/em><\/li>\n
    • \u201cWe created our memberships to help clients stay consistent, save money, and see the full benefits of what we offer.\u201d<\/em><\/li>\n<\/ul>\n
        \n
      1. Make It Part of the Conversation\u2014Not a Sales Pitch<\/strong><\/li>\n<\/ol>\n

        Selling works best when it sounds like helping. Teach staff to look for natural entry points, like:<\/p>\n

          \n
        • A new client enjoying their first visit<\/li>\n
        • A regular client paying per session<\/li>\n
        • A client asking about how often they should tan<\/li>\n
        • Someone purchasing a multi-session package<\/li>\n
        • A tanner who isn\u2019t using other services<\/li>\n
        • A red light or sauna user returning consistently without a plan<\/li>\n
        • A seasonal client coming back after time away<\/li>\n<\/ul>\n

          Use open-ended questions:<\/p>\n

            \n
          • \u201cAre you planning to come in a few times this month?\u201d<\/em><\/li>\n
          • \u201cDid you know we have a plan that could save you money and give you priority access?\u201d<\/em><\/li>\n
          • \u201cWhat\u2019s your tanning goal\u2014glow for an event or maintain all year?\u201d<\/em><\/li>\n
          • \u201cDo you think you\u2019ll be using red light as part of your weekly routine?\u201d<\/em><\/li>\n
          • \u201cWould it be helpful to have unlimited access instead of paying each time?\u201d<\/em><\/li>\n
          • \u201cAre you mostly here for the skin benefits, the mood boost, or a little of both?\u201d<\/em><\/li>\n
          • \u201cWould you like me to walk you through how our memberships work?\u201d<\/em><\/li>\n<\/ul>\n

            Let the client<\/em> talk themselves into it with your gentle guidance.<\/p>\n

              \n
            1. Offer Easy Comparisons<\/strong><\/li>\n<\/ol>\n

              Use simple visuals or statements to show the value clearly:<\/p>\n

                \n
              • \u201cIf you come in even twice a week, this pays for itself.\u201d<\/em><\/li>\n
              • \u201cIt\u2019s like paying for 2 tans and getting 6 more.\u201d<\/em><\/li>\n
              • \u201cHere\u2019s what you\u2019re spending now\u2014and what you\u2019d save on EFT.\u201d<\/em><\/li>\n
              • \u201c<\/em><\/strong>One red light session is $X, but unlimited for the month is only $Y.\u201d<\/em><\/li>\n
              • \u201cMost members come in at least 6 times a month, so they save money and stay consistent.\u201d<\/em><\/li>\n<\/ul>\n

                Confidence comes from simplicity. If staff can explain it in 15 seconds or less, they\u2019ll use it more often.<\/p>\n

                  \n
                1. Overcome Objections with Empathy<\/strong><\/li>\n<\/ol>\n

                  Common objections like \u201cI don\u2019t come in enough\u201d or \u201cI don\u2019t want to be locked in\u201d can be addressed with flexibility and reassurance.<\/p>\n

                  Coach your staff to respond:<\/p>\n

                    \n
                  • \u201cThat makes sense. We also have a freeze option\u2014so you only pay when you\u2019re using it.\u201d<\/em><\/li>\n
                  • \u201cEven if you only come in 4 times a month, you\u2019re saving money and locking in a lower rate.\u201d<\/em><\/li>\n
                  • \u201cThere\u2019s no long-term contract\u2014you can cancel or pause anytime.\u201d<\/em><\/li>\n
                  • \u201cIf you sign up now, your price will never go up as long as you stay active.\u201d<\/em><\/li>\n<\/ul>\n

                    Remind clients that memberships are customizable and client-friendly\u2014not rigid commitments.<\/p>\n

                      \n
                    1. Celebrate the Sign-Up<\/strong><\/li>\n<\/ol>\n

                      Membership sales should feel like a win\u2014for the client and the employee. Use incentives, track conversion rates, and give shoutouts during staff meetings.<\/p>\n

                      Also, train staff on what happens next<\/em> so the client has a great onboarding experience: welcome packet, app login, service guide, etc. The smoother the follow-through, the more confident your team will feel recommending it.<\/p>\n

                      The best membership sales happen when your team believes in the product, understands the value, and talks to clients like real people, not like sales targets. With the right training and mindset, EFTs become less of a pitch and more of a benefit.<\/p>\n

                       <\/p>\n

                       <\/p>\n","protected":false},"excerpt":{"rendered":"

                      Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential. A confident membership pitch is about believing in the value of what you\u2019re […]<\/p>\n","protected":false},"author":2,"featured_media":27269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nMastering Your Membership Message: Selling EFTs with confidence - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential. A confident membership pitch is about believing in the value of what you\u2019re offering and helping clients see it too. Here\u2019s how to build a confident, effective, and natural approach to selling memberships: Teach the Why\u2014Not Just the What Don\u2019t train your team to recite prices and perks. Train them to understand why memberships matter\u2014to the salon and to the client. For the salon: steady income, better forecasting, client loyalty. For the client: more value, consistency, better results, fewer decisions. \u201cWhen you make wellness part of your routine, the results really add up. Our memberships are designed to make that easy and affordable.\u201d \u201cYou\u2019ll see better results and save more in the long run when you commit to regular sessions\u2014and that\u2019s exactly what our membership is built for.\u201d \u201cThink of it like a gym membership\u2014but for your skin, mood, and energy.\u201d \u201cMemberships take the guesswork out of your routine. You can focus on feeling your best without stressing over individual costs.\u201d \u201cWe created our memberships to help clients stay consistent, save money, and see the full benefits of what we offer.\u201d Make It Part of the Conversation\u2014Not a Sales Pitch Selling works best when it sounds like helping. Teach staff to look for natural entry points, like: A new client enjoying their first visit A regular client paying per session A client asking about how often they should tan Someone purchasing a multi-session package A tanner who isn\u2019t using other services A red light or sauna user returning consistently without a plan A seasonal client coming back after time away Use open-ended questions: \u201cAre you planning to come in a few times this month?\u201d \u201cDid you know we have a plan that could save you money and give you priority access?\u201d \u201cWhat\u2019s your tanning goal\u2014glow for an event or maintain all year?\u201d \u201cDo you think you\u2019ll be using red light as part of your weekly routine?\u201d \u201cWould it be helpful to have unlimited access instead of paying each time?\u201d \u201cAre you mostly here for the skin benefits, the mood boost, or a little of both?\u201d \u201cWould you like me to walk you through how our memberships work?\u201d Let the client talk themselves into it with your gentle guidance. Offer Easy Comparisons Use simple visuals or statements to show the value clearly: \u201cIf you come in even twice a week, this pays for itself.\u201d \u201cIt\u2019s like paying for 2 tans and getting 6 more.\u201d \u201cHere\u2019s what you\u2019re spending now\u2014and what you\u2019d save on EFT.\u201d \u201cOne red light session is $X, but unlimited for the month is only $Y.\u201d \u201cMost members come in at least 6 times a month, so they save money and stay consistent.\u201d Confidence comes from simplicity. If staff can explain it in 15 seconds or less, they\u2019ll use it more often. Overcome Objections with Empathy Common objections like \u201cI don\u2019t come in enough\u201d or \u201cI don\u2019t want to be locked in\u201d can be addressed with flexibility and reassurance. Coach your staff to respond: \u201cThat makes sense. We also have a freeze option\u2014so you only pay when you\u2019re using it.\u201d \u201cEven if you only come in 4 times a month, you\u2019re saving money and locking in a lower rate.\u201d \u201cThere\u2019s no long-term contract\u2014you can cancel or pause anytime.\u201d \u201cIf you sign up now, your price will never go up as long as you stay active.\u201d Remind clients that memberships are customizable and client-friendly\u2014not rigid commitments. Celebrate the Sign-Up Membership sales should feel like a win\u2014for the client and the employee. Use incentives, track conversion rates, and give shoutouts during staff meetings. Also, train staff on what happens next so the client has a great onboarding experience: welcome packet, app login, service guide, etc. The smoother the follow-through, the more confident your team will feel recommending it. The best membership sales happen when your team believes in the product, understands the value, and talks to clients like real people, not like sales targets. With the right training and mindset, EFTs become less of a pitch and more of a benefit.    \" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/mastering-your-membership-message\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering Your Membership Message: Selling EFTs with confidence - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential. A confident membership pitch is about believing in the value of what you\u2019re offering and helping clients see it too. Here\u2019s how to build a confident, effective, and natural approach to selling memberships: Teach the Why\u2014Not Just the What Don\u2019t train your team to recite prices and perks. Train them to understand why memberships matter\u2014to the salon and to the client. For the salon: steady income, better forecasting, client loyalty. For the client: more value, consistency, better results, fewer decisions. \u201cWhen you make wellness part of your routine, the results really add up. Our memberships are designed to make that easy and affordable.\u201d \u201cYou\u2019ll see better results and save more in the long run when you commit to regular sessions\u2014and that\u2019s exactly what our membership is built for.\u201d \u201cThink of it like a gym membership\u2014but for your skin, mood, and energy.\u201d \u201cMemberships take the guesswork out of your routine. You can focus on feeling your best without stressing over individual costs.\u201d \u201cWe created our memberships to help clients stay consistent, save money, and see the full benefits of what we offer.\u201d Make It Part of the Conversation\u2014Not a Sales Pitch Selling works best when it sounds like helping. Teach staff to look for natural entry points, like: A new client enjoying their first visit A regular client paying per session A client asking about how often they should tan Someone purchasing a multi-session package A tanner who isn\u2019t using other services A red light or sauna user returning consistently without a plan A seasonal client coming back after time away Use open-ended questions: \u201cAre you planning to come in a few times this month?\u201d \u201cDid you know we have a plan that could save you money and give you priority access?\u201d \u201cWhat\u2019s your tanning goal\u2014glow for an event or maintain all year?\u201d \u201cDo you think you\u2019ll be using red light as part of your weekly routine?\u201d \u201cWould it be helpful to have unlimited access instead of paying each time?\u201d \u201cAre you mostly here for the skin benefits, the mood boost, or a little of both?\u201d \u201cWould you like me to walk you through how our memberships work?\u201d Let the client talk themselves into it with your gentle guidance. Offer Easy Comparisons Use simple visuals or statements to show the value clearly: \u201cIf you come in even twice a week, this pays for itself.\u201d \u201cIt\u2019s like paying for 2 tans and getting 6 more.\u201d \u201cHere\u2019s what you\u2019re spending now\u2014and what you\u2019d save on EFT.\u201d \u201cOne red light session is $X, but unlimited for the month is only $Y.\u201d \u201cMost members come in at least 6 times a month, so they save money and stay consistent.\u201d Confidence comes from simplicity. If staff can explain it in 15 seconds or less, they\u2019ll use it more often. Overcome Objections with Empathy Common objections like \u201cI don\u2019t come in enough\u201d or \u201cI don\u2019t want to be locked in\u201d can be addressed with flexibility and reassurance. Coach your staff to respond: \u201cThat makes sense. We also have a freeze option\u2014so you only pay when you\u2019re using it.\u201d \u201cEven if you only come in 4 times a month, you\u2019re saving money and locking in a lower rate.\u201d \u201cThere\u2019s no long-term contract\u2014you can cancel or pause anytime.\u201d \u201cIf you sign up now, your price will never go up as long as you stay active.\u201d Remind clients that memberships are customizable and client-friendly\u2014not rigid commitments. Celebrate the Sign-Up Membership sales should feel like a win\u2014for the client and the employee. Use incentives, track conversion rates, and give shoutouts during staff meetings. Also, train staff on what happens next so the client has a great onboarding experience: welcome packet, app login, service guide, etc. The smoother the follow-through, the more confident your team will feel recommending it. The best membership sales happen when your team believes in the product, understands the value, and talks to clients like real people, not like sales targets. With the right training and mindset, EFTs become less of a pitch and more of a benefit.    \" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/mastering-your-membership-message\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-02T13:08:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2025\/09\/Sale-9-30-25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1184\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message\\\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/person\\\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Mastering Your Membership Message: Selling EFTs with confidence\",\"datePublished\":\"2026-10-02T13:08:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message\\\/\"},\"wordCount\":747,\"publisher\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.smarttan.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Sale-9-30-25.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message\\\/\",\"url\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message\\\/\",\"name\":\"Mastering Your Membership Message: Selling EFTs with confidence - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/mastering-your-membership-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.smarttan.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Sale-9-30-25.jpg\",\"datePublished\":\"2026-10-02T13:08:02+00:00\",\"description\":\"Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential. A confident membership pitch is about believing in the value of what you\u2019re offering and helping clients see it too. Here\u2019s how to build a confident, effective, and natural approach to selling memberships: Teach the Why\u2014Not Just the What Don\u2019t train your team to recite prices and perks. Train them to understand why memberships matter\u2014to the salon and to the client. For the salon: steady income, better forecasting, client loyalty. For the client: more value, consistency, better results, fewer decisions. \u201cWhen you make wellness part of your routine, the results really add up. Our memberships are designed to make that easy and affordable.\u201d \u201cYou\u2019ll see better results and save more in the long run when you commit to regular sessions\u2014and that\u2019s exactly what our membership is built for.\u201d \u201cThink of it like a gym membership\u2014but for your skin, mood, and energy.\u201d \u201cMemberships take the guesswork out of your routine. You can focus on feeling your best without stressing over individual costs.\u201d \u201cWe created our memberships to help clients stay consistent, save money, and see the full benefits of what we offer.\u201d Make It Part of the Conversation\u2014Not a Sales Pitch Selling works best when it sounds like helping. Teach staff to look for natural entry points, like: A new client enjoying their first visit A regular client paying per session A client asking about how often they should tan Someone purchasing a multi-session package A tanner who isn\u2019t using other services A red light or sauna user returning consistently without a plan A seasonal client coming back after time away Use open-ended questions: \u201cAre you planning to come in a few times this month?\u201d \u201cDid you know we have a plan that could save you money and give you priority access?\u201d \u201cWhat\u2019s your tanning goal\u2014glow for an event or maintain all year?\u201d \u201cDo you think you\u2019ll be using red light as part of your weekly routine?\u201d \u201cWould it be helpful to have unlimited access instead of paying each time?\u201d \u201cAre you mostly here for the skin benefits, the mood boost, or a little of both?\u201d \u201cWould you like me to walk you through how our memberships work?\u201d Let the client talk themselves into it with your gentle guidance. Offer Easy Comparisons Use simple visuals or statements to show the value clearly: \u201cIf you come in even twice a week, this pays for itself.\u201d \u201cIt\u2019s like paying for 2 tans and getting 6 more.\u201d \u201cHere\u2019s what you\u2019re spending now\u2014and what you\u2019d save on EFT.\u201d \u201cOne red light session is $X, but unlimited for the month is only $Y.\u201d \u201cMost members come in at least 6 times a month, so they save money and stay consistent.\u201d Confidence comes from simplicity. If staff can explain it in 15 seconds or less, they\u2019ll use it more often. Overcome Objections with Empathy Common objections like \u201cI don\u2019t come in enough\u201d or \u201cI don\u2019t want to be locked in\u201d can be addressed with flexibility and reassurance. Coach your staff to respond: \u201cThat makes sense. We also have a freeze option\u2014so you only pay when you\u2019re using it.\u201d \u201cEven if you only come in 4 times a month, you\u2019re saving money and locking in a lower rate.\u201d \u201cThere\u2019s no long-term contract\u2014you can cancel or pause anytime.\u201d \u201cIf you sign up now, your price will never go up as long as you stay active.\u201d Remind clients that memberships are customizable and client-friendly\u2014not rigid commitments. Celebrate the Sign-Up Membership sales should feel like a win\u2014for the client and the employee. Use incentives, track conversion rates, and give shoutouts during staff meetings. Also, train staff on what happens next so the client has a great onboarding experience: welcome packet, app login, service guide, etc. The smoother the follow-through, the more confident your team will feel recommending it. The best membership sales happen when your team believes in the product, understands the value, and talks to clients like real people, not like sales targets. 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But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential. A confident membership pitch is about believing in the value of what you\u2019re offering and helping clients see it too. Here\u2019s how to build a confident, effective, and natural approach to selling memberships: Teach the Why\u2014Not Just the What Don\u2019t train your team to recite prices and perks. Train them to understand why memberships matter\u2014to the salon and to the client. For the salon: steady income, better forecasting, client loyalty. For the client: more value, consistency, better results, fewer decisions. \u201cWhen you make wellness part of your routine, the results really add up. Our memberships are designed to make that easy and affordable.\u201d \u201cYou\u2019ll see better results and save more in the long run when you commit to regular sessions\u2014and that\u2019s exactly what our membership is built for.\u201d \u201cThink of it like a gym membership\u2014but for your skin, mood, and energy.\u201d \u201cMemberships take the guesswork out of your routine. You can focus on feeling your best without stressing over individual costs.\u201d \u201cWe created our memberships to help clients stay consistent, save money, and see the full benefits of what we offer.\u201d Make It Part of the Conversation\u2014Not a Sales Pitch Selling works best when it sounds like helping. Teach staff to look for natural entry points, like: A new client enjoying their first visit A regular client paying per session A client asking about how often they should tan Someone purchasing a multi-session package A tanner who isn\u2019t using other services A red light or sauna user returning consistently without a plan A seasonal client coming back after time away Use open-ended questions: \u201cAre you planning to come in a few times this month?\u201d \u201cDid you know we have a plan that could save you money and give you priority access?\u201d \u201cWhat\u2019s your tanning goal\u2014glow for an event or maintain all year?\u201d \u201cDo you think you\u2019ll be using red light as part of your weekly routine?\u201d \u201cWould it be helpful to have unlimited access instead of paying each time?\u201d \u201cAre you mostly here for the skin benefits, the mood boost, or a little of both?\u201d \u201cWould you like me to walk you through how our memberships work?\u201d Let the client talk themselves into it with your gentle guidance. Offer Easy Comparisons Use simple visuals or statements to show the value clearly: \u201cIf you come in even twice a week, this pays for itself.\u201d \u201cIt\u2019s like paying for 2 tans and getting 6 more.\u201d \u201cHere\u2019s what you\u2019re spending now\u2014and what you\u2019d save on EFT.\u201d \u201cOne red light session is $X, but unlimited for the month is only $Y.\u201d \u201cMost members come in at least 6 times a month, so they save money and stay consistent.\u201d Confidence comes from simplicity. If staff can explain it in 15 seconds or less, they\u2019ll use it more often. Overcome Objections with Empathy Common objections like \u201cI don\u2019t come in enough\u201d or \u201cI don\u2019t want to be locked in\u201d can be addressed with flexibility and reassurance. Coach your staff to respond: \u201cThat makes sense. We also have a freeze option\u2014so you only pay when you\u2019re using it.\u201d \u201cEven if you only come in 4 times a month, you\u2019re saving money and locking in a lower rate.\u201d \u201cThere\u2019s no long-term contract\u2014you can cancel or pause anytime.\u201d \u201cIf you sign up now, your price will never go up as long as you stay active.\u201d Remind clients that memberships are customizable and client-friendly\u2014not rigid commitments. Celebrate the Sign-Up Membership sales should feel like a win\u2014for the client and the employee. Use incentives, track conversion rates, and give shoutouts during staff meetings. Also, train staff on what happens next so the client has a great onboarding experience: welcome packet, app login, service guide, etc. The smoother the follow-through, the more confident your team will feel recommending it. The best membership sales happen when your team believes in the product, understands the value, and talks to clients like real people, not like sales targets. With the right training and mindset, EFTs become less of a pitch and more of a benefit.    ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/mastering-your-membership-message\/","og_locale":"en_US","og_type":"article","og_title":"Mastering Your Membership Message: Selling EFTs with confidence - Smart Tan News","og_description":"Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential. A confident membership pitch is about believing in the value of what you\u2019re offering and helping clients see it too. Here\u2019s how to build a confident, effective, and natural approach to selling memberships: Teach the Why\u2014Not Just the What Don\u2019t train your team to recite prices and perks. Train them to understand why memberships matter\u2014to the salon and to the client. For the salon: steady income, better forecasting, client loyalty. For the client: more value, consistency, better results, fewer decisions. \u201cWhen you make wellness part of your routine, the results really add up. Our memberships are designed to make that easy and affordable.\u201d \u201cYou\u2019ll see better results and save more in the long run when you commit to regular sessions\u2014and that\u2019s exactly what our membership is built for.\u201d \u201cThink of it like a gym membership\u2014but for your skin, mood, and energy.\u201d \u201cMemberships take the guesswork out of your routine. You can focus on feeling your best without stressing over individual costs.\u201d \u201cWe created our memberships to help clients stay consistent, save money, and see the full benefits of what we offer.\u201d Make It Part of the Conversation\u2014Not a Sales Pitch Selling works best when it sounds like helping. Teach staff to look for natural entry points, like: A new client enjoying their first visit A regular client paying per session A client asking about how often they should tan Someone purchasing a multi-session package A tanner who isn\u2019t using other services A red light or sauna user returning consistently without a plan A seasonal client coming back after time away Use open-ended questions: \u201cAre you planning to come in a few times this month?\u201d \u201cDid you know we have a plan that could save you money and give you priority access?\u201d \u201cWhat\u2019s your tanning goal\u2014glow for an event or maintain all year?\u201d \u201cDo you think you\u2019ll be using red light as part of your weekly routine?\u201d \u201cWould it be helpful to have unlimited access instead of paying each time?\u201d \u201cAre you mostly here for the skin benefits, the mood boost, or a little of both?\u201d \u201cWould you like me to walk you through how our memberships work?\u201d Let the client talk themselves into it with your gentle guidance. Offer Easy Comparisons Use simple visuals or statements to show the value clearly: \u201cIf you come in even twice a week, this pays for itself.\u201d \u201cIt\u2019s like paying for 2 tans and getting 6 more.\u201d \u201cHere\u2019s what you\u2019re spending now\u2014and what you\u2019d save on EFT.\u201d \u201cOne red light session is $X, but unlimited for the month is only $Y.\u201d \u201cMost members come in at least 6 times a month, so they save money and stay consistent.\u201d Confidence comes from simplicity. If staff can explain it in 15 seconds or less, they\u2019ll use it more often. Overcome Objections with Empathy Common objections like \u201cI don\u2019t come in enough\u201d or \u201cI don\u2019t want to be locked in\u201d can be addressed with flexibility and reassurance. Coach your staff to respond: \u201cThat makes sense. We also have a freeze option\u2014so you only pay when you\u2019re using it.\u201d \u201cEven if you only come in 4 times a month, you\u2019re saving money and locking in a lower rate.\u201d \u201cThere\u2019s no long-term contract\u2014you can cancel or pause anytime.\u201d \u201cIf you sign up now, your price will never go up as long as you stay active.\u201d Remind clients that memberships are customizable and client-friendly\u2014not rigid commitments. Celebrate the Sign-Up Membership sales should feel like a win\u2014for the client and the employee. Use incentives, track conversion rates, and give shoutouts during staff meetings. Also, train staff on what happens next so the client has a great onboarding experience: welcome packet, app login, service guide, etc. The smoother the follow-through, the more confident your team will feel recommending it. 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But for many front desk staff, membership sales can feel awkward or pushy. That\u2019s why training is essential. A confident membership pitch is about believing in the value of what you\u2019re offering and helping clients see it too. Here\u2019s how to build a confident, effective, and natural approach to selling memberships: Teach the Why\u2014Not Just the What Don\u2019t train your team to recite prices and perks. Train them to understand why memberships matter\u2014to the salon and to the client. For the salon: steady income, better forecasting, client loyalty. For the client: more value, consistency, better results, fewer decisions. \u201cWhen you make wellness part of your routine, the results really add up. Our memberships are designed to make that easy and affordable.\u201d \u201cYou\u2019ll see better results and save more in the long run when you commit to regular sessions\u2014and that\u2019s exactly what our membership is built for.\u201d \u201cThink of it like a gym membership\u2014but for your skin, mood, and energy.\u201d \u201cMemberships take the guesswork out of your routine. You can focus on feeling your best without stressing over individual costs.\u201d \u201cWe created our memberships to help clients stay consistent, save money, and see the full benefits of what we offer.\u201d Make It Part of the Conversation\u2014Not a Sales Pitch Selling works best when it sounds like helping. Teach staff to look for natural entry points, like: A new client enjoying their first visit A regular client paying per session A client asking about how often they should tan Someone purchasing a multi-session package A tanner who isn\u2019t using other services A red light or sauna user returning consistently without a plan A seasonal client coming back after time away Use open-ended questions: \u201cAre you planning to come in a few times this month?\u201d \u201cDid you know we have a plan that could save you money and give you priority access?\u201d \u201cWhat\u2019s your tanning goal\u2014glow for an event or maintain all year?\u201d \u201cDo you think you\u2019ll be using red light as part of your weekly routine?\u201d \u201cWould it be helpful to have unlimited access instead of paying each time?\u201d \u201cAre you mostly here for the skin benefits, the mood boost, or a little of both?\u201d \u201cWould you like me to walk you through how our memberships work?\u201d Let the client talk themselves into it with your gentle guidance. Offer Easy Comparisons Use simple visuals or statements to show the value clearly: \u201cIf you come in even twice a week, this pays for itself.\u201d \u201cIt\u2019s like paying for 2 tans and getting 6 more.\u201d \u201cHere\u2019s what you\u2019re spending now\u2014and what you\u2019d save on EFT.\u201d \u201cOne red light session is $X, but unlimited for the month is only $Y.\u201d \u201cMost members come in at least 6 times a month, so they save money and stay consistent.\u201d Confidence comes from simplicity. If staff can explain it in 15 seconds or less, they\u2019ll use it more often. Overcome Objections with Empathy Common objections like \u201cI don\u2019t come in enough\u201d or \u201cI don\u2019t want to be locked in\u201d can be addressed with flexibility and reassurance. Coach your staff to respond: \u201cThat makes sense. We also have a freeze option\u2014so you only pay when you\u2019re using it.\u201d \u201cEven if you only come in 4 times a month, you\u2019re saving money and locking in a lower rate.\u201d \u201cThere\u2019s no long-term contract\u2014you can cancel or pause anytime.\u201d \u201cIf you sign up now, your price will never go up as long as you stay active.\u201d Remind clients that memberships are customizable and client-friendly\u2014not rigid commitments. Celebrate the Sign-Up Membership sales should feel like a win\u2014for the client and the employee. Use incentives, track conversion rates, and give shoutouts during staff meetings. Also, train staff on what happens next so the client has a great onboarding experience: welcome packet, app login, service guide, etc. The smoother the follow-through, the more confident your team will feel recommending it. The best membership sales happen when your team believes in the product, understands the value, and talks to clients like real people, not like sales targets. 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