{"id":28112,"date":"2026-10-29T10:17:31","date_gmt":"2026-10-29T14:17:31","guid":{"rendered":"https:\/\/news.smarttan.com\/?p=28112"},"modified":"2026-10-13T10:19:01","modified_gmt":"2026-10-13T14:19:01","slug":"dont-panic-just-call-dimitra","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/dont-panic-just-call-dimitra\/","title":{"rendered":"Don&#8217;t Panic\u2014Just Call Dimitra"},"content":{"rendered":"<p><em><strong>Dimitra Theodoridis, Director of Technical Service, Heartland Distribution<\/strong><\/em><\/p>\n<p>A customer is mid-session, the equipment quits, and the whole salon holds its breath. It&#8217;s the moment Dimitra Theodoridis has built her career around. As Director of Technical Service at Heartland Distribution, her first instruction is almost always the same\u2014don&#8217;t panic\u2014and her job is to make sure owners never feel alone when something goes wrong.<\/p>\n<p><strong>Q: <\/strong><strong>What would you say is at the heart of what you do?<\/strong><\/p>\n<p><strong>A:<\/strong> We try to support our customers by empowering them. We want them to feel comfortable working on their own equipment. Sometimes local resources aren\u2019t available. Not everyone thinks they can handle it, but we want them to understand that they absolutely can. Even if they\u2019re limited with technical knowledge, we want them to feel comfortable handling it, because somebody has to.<\/p>\n<p>When I talk to new salon owners who know nothing about tanning, wellness, or sunless equipment, they kind of think it\u2019s like anything else in their day-to-day lives\u2014like with a car or refrigerator, you need to find a guy to fix it. I have to break the news to them that they are the guy who has to get behind and under and all up in that equipment. It may take some time, but eventually, a lot of customers who have really not wanted to do it are professionals at it now that we\u2019ve supported them so many times over the years.<\/p>\n<p><a href=\"https:\/\/smarttan.mydigitalpublication.com\/october-2026\/page-64\" target=\"_blank\" rel=\"noopener\">Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dimitra Theodoridis, Director of Technical Service, Heartland Distribution A customer is mid-session, the equipment quits, and the whole salon holds its breath. It&#8217;s the moment Dimitra Theodoridis has built her career around. As Director of Technical Service at Heartland Distribution, her first instruction is almost always the same\u2014don&#8217;t panic\u2014and her job is to make sure [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don&#039;t Panic\u2014Just Call Dimitra - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Dimitra Theodoridis, Director of Technical Service, Heartland Distribution  A customer is mid-session, the equipment quits, and the whole salon holds its breath. It&#039;s the moment Dimitra Theodoridis has built her career around. As Director of Technical Service at Heartland Distribution, her first instruction is almost always the same\u2014don&#039;t panic\u2014and her job is to make sure owners never feel alone when something goes wrong.  Q: What would you say is at the heart of what you do?  A: We try to support our customers by empowering them. We want them to feel comfortable working on their own equipment. Sometimes local resources aren\u2019t available. Not everyone thinks they can handle it, but we want them to understand that they absolutely can. Even if they\u2019re limited with technical knowledge, we want them to feel comfortable handling it, because somebody has to.  When I talk to new salon owners who know nothing about tanning, wellness, or sunless equipment, they kind of think it\u2019s like anything else in their day-to-day lives\u2014like with a car or refrigerator, you need to find a guy to fix it. I have to break the news to them that they are the guy who has to get behind and under and all up in that equipment. It may take some time, but eventually, a lot of customers who have really not wanted to do it are professionals at it now that we\u2019ve supported them so many times over the years.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/dont-panic-just-call-dimitra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don&#039;t Panic\u2014Just Call Dimitra - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Dimitra Theodoridis, Director of Technical Service, Heartland Distribution  A customer is mid-session, the equipment quits, and the whole salon holds its breath. It&#039;s the moment Dimitra Theodoridis has built her career around. As Director of Technical Service at Heartland Distribution, her first instruction is almost always the same\u2014don&#039;t panic\u2014and her job is to make sure owners never feel alone when something goes wrong.  Q: What would you say is at the heart of what you do?  A: We try to support our customers by empowering them. We want them to feel comfortable working on their own equipment. Sometimes local resources aren\u2019t available. Not everyone thinks they can handle it, but we want them to understand that they absolutely can. Even if they\u2019re limited with technical knowledge, we want them to feel comfortable handling it, because somebody has to.  When I talk to new salon owners who know nothing about tanning, wellness, or sunless equipment, they kind of think it\u2019s like anything else in their day-to-day lives\u2014like with a car or refrigerator, you need to find a guy to fix it. I have to break the news to them that they are the guy who has to get behind and under and all up in that equipment. It may take some time, but eventually, a lot of customers who have really not wanted to do it are professionals at it now that we\u2019ve supported them so many times over the years.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/dont-panic-just-call-dimitra\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-29T14:17:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2026\/10\/dimitra-heartland-homepage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1184\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/dont-panic-just-call-dimitra\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/dont-panic-just-call-dimitra\\\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/person\\\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Don&#8217;t Panic\u2014Just Call Dimitra\",\"datePublished\":\"2026-10-29T14:17:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/dont-panic-just-call-dimitra\\\/\"},\"wordCount\":268,\"publisher\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/dont-panic-just-call-dimitra\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.smarttan.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/dimitra-heartland-homepage.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/dont-panic-just-call-dimitra\\\/\",\"url\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/dont-panic-just-call-dimitra\\\/\",\"name\":\"Don't Panic\u2014Just Call Dimitra - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/dont-panic-just-call-dimitra\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/dont-panic-just-call-dimitra\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.smarttan.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/dimitra-heartland-homepage.jpg\",\"datePublished\":\"2026-10-29T14:17:31+00:00\",\"description\":\"Dimitra Theodoridis, Director of Technical Service, Heartland Distribution A customer is mid-session, the equipment quits, and the whole salon holds its breath. 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I have to break the news to them that they are the guy who has to get behind and under and all up in that equipment. It may take some time, but eventually, a lot of customers who have really not wanted to do it are professionals at it now that we\u2019ve supported them so many times over the years. 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