{"id":28130,"date":"2026-10-21T10:24:56","date_gmt":"2026-10-21T14:24:56","guid":{"rendered":"https:\/\/news.smarttan.com\/?p=28130"},"modified":"2026-10-21T10:24:56","modified_gmt":"2026-10-21T14:24:56","slug":"the-third-place-your-salon-as-a-gathering-place","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/the-third-place-your-salon-as-a-gathering-place\/","title":{"rendered":"The &#8216;Third Place&#8217;: Your salon as a gathering place"},"content":{"rendered":"<p>Sociologist Ray Oldenburg named it in 1989. Home is the first place, work is the second, and the &#8220;third place&#8221; is everywhere else that matters\u2014the coffee shop, the barbershop, the corner bar\u2014the informal spots where people gather and feel like they belong. His warning was that we were quietly demolishing these places. He was right. Loneliness is now a public-health issue, retail is bleeding to the screen, and the businesses that survive aren&#8217;t the cheapest\u2014they&#8217;re the ones people have a reason to walk into. That&#8217;s an opening for tanning salons, and almost nobody is playing it on purpose.<\/p>\n<p><strong>Your salon is already halfway there.<\/strong> People come in on a rhythm, see the same faces, and arrive relaxed. Most owners treat that as a transaction to optimize. The ones who treat it as a community to cultivate are building the one thing a discounter or a med-spa can&#8217;t copy: belonging. And belonging is the highest-retention, lowest-cost marketing channel there is.<\/p>\n<p><a href=\"https:\/\/smarttan.mydigitalpublication.com\/october-2026\/page-54\" target=\"_blank\" rel=\"noopener\">Click here to read the entire article in the latest issue of Smart Tan Magazine online.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sociologist Ray Oldenburg named it in 1989. Home is the first place, work is the second, and the &#8220;third place&#8221; is everywhere else that matters\u2014the coffee shop, the barbershop, the corner bar\u2014the informal spots where people gather and feel like they belong. His warning was that we were quietly demolishing these places. He was right. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The &#039;Third Place&#039;: Your salon as a gathering place - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Sociologist Ray Oldenburg named it in 1989. Home is the first place, work is the second, and the &quot;third place&quot; is everywhere else that matters\u2014the coffee shop, the barbershop, the corner bar\u2014the informal spots where people gather and feel like they belong. His warning was that we were quietly demolishing these places. He was right. Loneliness is now a public-health issue, retail is bleeding to the screen, and the businesses that survive aren&#039;t the cheapest\u2014they&#039;re the ones people have a reason to walk into. That&#039;s an opening for tanning salons, and almost nobody is playing it on purpose.  Your salon is already halfway there. People come in on a rhythm, see the same faces, and arrive relaxed. Most owners treat that as a transaction to optimize. The ones who treat it as a community to cultivate are building the one thing a discounter or a med-spa can&#039;t copy: belonging. And belonging is the highest-retention, lowest-cost marketing channel there is.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/the-third-place-your-salon-as-a-gathering-place\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The &#039;Third Place&#039;: Your salon as a gathering place - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Sociologist Ray Oldenburg named it in 1989. Home is the first place, work is the second, and the &quot;third place&quot; is everywhere else that matters\u2014the coffee shop, the barbershop, the corner bar\u2014the informal spots where people gather and feel like they belong. His warning was that we were quietly demolishing these places. He was right. Loneliness is now a public-health issue, retail is bleeding to the screen, and the businesses that survive aren&#039;t the cheapest\u2014they&#039;re the ones people have a reason to walk into. That&#039;s an opening for tanning salons, and almost nobody is playing it on purpose.  Your salon is already halfway there. People come in on a rhythm, see the same faces, and arrive relaxed. Most owners treat that as a transaction to optimize. The ones who treat it as a community to cultivate are building the one thing a discounter or a med-spa can&#039;t copy: belonging. And belonging is the highest-retention, lowest-cost marketing channel there is.  Click here to read the entire article in the latest issue of Smart Tan Magazine online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/the-third-place-your-salon-as-a-gathering-place\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-21T14:24:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2026\/10\/Smart_Marketing_Third_Place_1184x640.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1184\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/the-third-place-your-salon-as-a-gathering-place\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/the-third-place-your-salon-as-a-gathering-place\\\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/person\\\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"The &#8216;Third Place&#8217;: Your salon as a gathering place\",\"datePublished\":\"2026-10-21T14:24:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/the-third-place-your-salon-as-a-gathering-place\\\/\"},\"wordCount\":186,\"publisher\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/the-third-place-your-salon-as-a-gathering-place\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.smarttan.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Smart_Marketing_Third_Place_1184x640.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/the-third-place-your-salon-as-a-gathering-place\\\/\",\"url\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/the-third-place-your-salon-as-a-gathering-place\\\/\",\"name\":\"The 'Third Place': Your salon as a gathering place - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/the-third-place-your-salon-as-a-gathering-place\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/the-third-place-your-salon-as-a-gathering-place\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.smarttan.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Smart_Marketing_Third_Place_1184x640.jpg\",\"datePublished\":\"2026-10-21T14:24:56+00:00\",\"description\":\"Sociologist Ray Oldenburg named it in 1989. Home is the first place, work is the second, and the \\\"third place\\\" is everywhere else that matters\u2014the coffee shop, the barbershop, the corner bar\u2014the informal spots where people gather and feel like they belong. His warning was that we were quietly demolishing these places. He was right. Loneliness is now a public-health issue, retail is bleeding to the screen, and the businesses that survive aren't the cheapest\u2014they're the ones people have a reason to walk into. That's an opening for tanning salons, and almost nobody is playing it on purpose. Your salon is already halfway there. People come in on a rhythm, see the same faces, and arrive relaxed. Most owners treat that as a transaction to optimize. The ones who treat it as a community to cultivate are building the one thing a discounter or a med-spa can't copy: belonging. And belonging is the highest-retention, lowest-cost marketing channel there is. 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