![\"2010-01-11](\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/01\/2010-01-11-regular-sun-copy.jpg\" "\\"2010-01-11")
Patrick Cox, a columnist for Agora Financial, wrote a comprehensive essay echoing Smart Tan\u2019s contention that anti-sun advice would be completely flip-flopped if the phramaceutical companies behind the message could sell sunshine.<\/p>\nA financial services columnist this week penned a strong essay urging everyone to question the ignorance of \u201cthe \u2018consensus\u2019 on sunlight exposure (which) has badly misled us towards vitamin D deficiencies.”<\/p>\n
Patrick Cox, a columnist for Agora Financial, wrote a comprehensive essay echoing Smart Tan\u2019s contention that anti-sun advice would be completely flip-flopped if the phramaceutical companies behind the message could sell sunshine.<\/p>\n
\u201cAs a financial writer, I bemoan the fact that no one can patent sunshine,\u201d Cox wrote. \u201cBiotechs with therapies supported by far less evidence have exploded in value. Sirtris, for example, was bought by GlaxoSmithKline for $720 million to acquire IP for certain resveratrol-like substances. If you compare the evidence supporting the benefits of resveratrol vs. sunshine, sunshine leaves resveratrol in the dust.\u201d<\/p>\n
Cox\u2019s essay \u2014 \u201cSunshine, Vitamin D and Death by Scientific Consensus\u201d \u2014 points out that everything we\u2019ve been taught about sunshine in the past generation should be abandoned.<\/p>\n
\u201cThe \u2018scientific consensus\u2019 that has held sway for four decades regarding both exposure to the sun and vitamin D has collapsed. What has emerged in place of the old \u2018settled science\u2019 is the knowledge that most people in America are seriously vitamin D deficient or insufficient. The same is true for Canada and Europe, and the implications are staggering,\u201d Cox wrote. \u201cSimply put, unless you are one of the few people with optimal serum D levels, such as lifeguards and roofers in South Florida, you can cut your risks from most major diseases by 50 to 80 percent. All you have to do is get enough D. It also means we can significantly reduce both health care costs and the staggering national deficit by taking a few simple steps.\u201d<\/p>\n