![\"2010-02-17](\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/02\/2010-02-17-Sun-Patent-copy.jpg\" "\\"2010-02-17")
<\/a>Patrick Cox, a columnist for Agora Financial, wrote a comprehensive essay echoing Smart Tan\u2019s contention that anti-sun advice would be completely flip-flopped if the phramaceutical companies behind the message could sell sunshine. SmartTan.com reported on the column Jan. 11. It has since been republished by other sources and keeps showing up on google searches.<\/p>\n\u201cAs a financial writer, I bemoan the fact that no one can patent sunshine,\u201d Cox wrote in the column, which most recently landed on the financial services web site www.PennySleuth.com. \u201cBiotechs with therapies supported by far less evidence have exploded in value. Sirtris, for example, was bought by GlaxoSmithKline for $720 million to acquire IP for certain resveratrol-like substances. If you compare the evidence supporting the benefits of resveratrol vs. sunshine, sunshine leaves resveratrol in the dust.\u201d<\/p>\n
Cox\u2019s essay \u2014 \u201cWhat Vitamin D Means to Your Technology Profits\u201d \u2014 points out that everything we\u2019ve been taught about sunshine in the past generation should be abandoned.<\/p>\n
\u201cThe \u2018scientific consensus\u2019 that has held sway for four decades regarding both exposure to the sun and vitamin D has collapsed. What has emerged in place of the old \u2018settled science\u2019 is the knowledge that most people in America are seriously vitamin D deficient or insufficient. The same is true for Canada and Europe, and the implications are staggering,\u201d Cox wrote.<\/p>\n
\u201cIn the early 1900s, it was demonstrated that summer midday sunshine prevented rickets. As a result, there was an effort to educate the public and nearly everybody learned that a little sunshine was good for you. If you\u2019re of baby boom age, your mother undoubtedly told you to \u2018go outside and get some sun.\u2019\u201d Cox wrote. \u201cThat\u2019s why. Ironically, the beginning of the end of this attitude came in 1923 when a means of producing dietary D was found. UW-Madison biochemistry professor Harry Steenbock discovered that the vitamin D content of milk could be increased with ultraviolet (UV) irradiation. This led to the enrichment of milk and the near elimination of rickets. Slowly, the perception of sunshine as healthy began to fade.\u201d<\/p>\n
To read the entire column click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"A pro-sunlight column written by a financial services writer earlier this year keeps popping up in new publications.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3287","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n
\u2018No one can patent sunshine\u2019: writer says - Smart Tan News<\/title>\n<meta name=\"description\" content=\"A pro-sunlight column written by a financial services writer earlier this year keeps popping up in new publications. Patrick Cox, a columnist for Agora Financial, wrote a comprehensive essay echoing Smart Tan\u2019s contention that anti-sun advice would be completely flip-flopped if the phramaceutical companies behind the message could sell sunshine. SmartTan.com reported on the column Jan. 11. It has since been republished by other sources and keeps showing up on google searches. \u201cAs a financial writer, I bemoan the fact that no one can patent sunshine,\u201d Cox wrote in the column, which most recently landed on the financial services web site www.PennySleuth.com. \u201cBiotechs with therapies supported by far less evidence have exploded in value. Sirtris, for example, was bought by GlaxoSmithKline for $720 million to acquire IP for certain resveratrol-like substances. If you compare the evidence supporting the benefits of resveratrol vs. sunshine, sunshine leaves resveratrol in the dust.\u201d Cox\u2019s essay \u2014 \u201cWhat Vitamin D Means to Your Technology Profits\u201d \u2014 points out that everything we\u2019ve been taught about sunshine in the past generation should be abandoned. \u201cThe \u2018scientific consensus\u2019 that has held sway for four decades regarding both exposure to the sun and vitamin D has collapsed. What has emerged in place of the old \u2018settled science\u2019 is the knowledge that most people in America are seriously vitamin D deficient or insufficient. The same is true for Canada and Europe, and the implications are staggering,\u201d Cox wrote. \u201cIn the early 1900s, it was demonstrated that summer midday sunshine prevented rickets. As a result, there was an effort to educate the public and nearly everybody learned that a little sunshine was good for you. If you\u2019re of baby boom age, your mother undoubtedly told you to \u2018go outside and get some sun.\u2019\u201d Cox wrote. \u201cThat\u2019s why. Ironically, the beginning of the end of this attitude came in 1923 when a means of producing dietary D was found. UW-Madison biochemistry professor Harry Steenbock discovered that the vitamin D content of milk could be increased with ultraviolet (UV) irradiation. This led to the enrichment of milk and the near elimination of rickets. Slowly, the perception of sunshine as healthy began to fade.\u201d To read the entire column click here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018No one can patent sunshine\u2019: writer says - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"A pro-sunlight column written by a financial services writer earlier this year keeps popping up in new publications. Patrick Cox, a columnist for Agora Financial, wrote a comprehensive essay echoing Smart Tan\u2019s contention that anti-sun advice would be completely flip-flopped if the phramaceutical companies behind the message could sell sunshine. SmartTan.com reported on the column Jan. 11. It has since been republished by other sources and keeps showing up on google searches. \u201cAs a financial writer, I bemoan the fact that no one can patent sunshine,\u201d Cox wrote in the column, which most recently landed on the financial services web site www.PennySleuth.com. \u201cBiotechs with therapies supported by far less evidence have exploded in value. Sirtris, for example, was bought by GlaxoSmithKline for $720 million to acquire IP for certain resveratrol-like substances. If you compare the evidence supporting the benefits of resveratrol vs. sunshine, sunshine leaves resveratrol in the dust.\u201d Cox\u2019s essay \u2014 \u201cWhat Vitamin D Means to Your Technology Profits\u201d \u2014 points out that everything we\u2019ve been taught about sunshine in the past generation should be abandoned. \u201cThe \u2018scientific consensus\u2019 that has held sway for four decades regarding both exposure to the sun and vitamin D has collapsed. What has emerged in place of the old \u2018settled science\u2019 is the knowledge that most people in America are seriously vitamin D deficient or insufficient. The same is true for Canada and Europe, and the implications are staggering,\u201d Cox wrote. \u201cIn the early 1900s, it was demonstrated that summer midday sunshine prevented rickets. As a result, there was an effort to educate the public and nearly everybody learned that a little sunshine was good for you. If you\u2019re of baby boom age, your mother undoubtedly told you to \u2018go outside and get some sun.\u2019\u201d Cox wrote. \u201cThat\u2019s why. Ironically, the beginning of the end of this attitude came in 1923 when a means of producing dietary D was found. UW-Madison biochemistry professor Harry Steenbock discovered that the vitamin D content of milk could be increased with ultraviolet (UV) irradiation. This led to the enrichment of milk and the near elimination of rickets. Slowly, the perception of sunshine as healthy began to fade.\u201d To read the entire column click here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-17T08:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/02\/2010-02-17-Sun-Patent-copy.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"\u2018No one can patent sunshine\u2019: writer says\",\"datePublished\":\"2010-02-17T08:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/\"},\"wordCount\":377,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/02\/2010-02-17-Sun-Patent-copy.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/\",\"name\":\"\u2018No one can patent sunshine\u2019: writer says - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/02\/2010-02-17-Sun-Patent-copy.jpg\",\"datePublished\":\"2010-02-17T08:00:38+00:00\",\"description\":\"A pro-sunlight column written by a financial services writer earlier this year keeps popping up in new publications. Patrick Cox, a columnist for Agora Financial, wrote a comprehensive essay echoing Smart Tan\u2019s contention that anti-sun advice would be completely flip-flopped if the phramaceutical companies behind the message could sell sunshine. SmartTan.com reported on the column Jan. 11. It has since been republished by other sources and keeps showing up on google searches. \u201cAs a financial writer, I bemoan the fact that no one can patent sunshine,\u201d Cox wrote in the column, which most recently landed on the financial services web site www.PennySleuth.com. \u201cBiotechs with therapies supported by far less evidence have exploded in value. Sirtris, for example, was bought by GlaxoSmithKline for $720 million to acquire IP for certain resveratrol-like substances. If you compare the evidence supporting the benefits of resveratrol vs. sunshine, sunshine leaves resveratrol in the dust.\u201d Cox\u2019s essay \u2014 \u201cWhat Vitamin D Means to Your Technology Profits\u201d \u2014 points out that everything we\u2019ve been taught about sunshine in the past generation should be abandoned. \u201cThe \u2018scientific consensus\u2019 that has held sway for four decades regarding both exposure to the sun and vitamin D has collapsed. What has emerged in place of the old \u2018settled science\u2019 is the knowledge that most people in America are seriously vitamin D deficient or insufficient. The same is true for Canada and Europe, and the implications are staggering,\u201d Cox wrote. \u201cIn the early 1900s, it was demonstrated that summer midday sunshine prevented rickets. As a result, there was an effort to educate the public and nearly everybody learned that a little sunshine was good for you. If you\u2019re of baby boom age, your mother undoubtedly told you to \u2018go outside and get some sun.\u2019\u201d Cox wrote. \u201cThat\u2019s why. Ironically, the beginning of the end of this attitude came in 1923 when a means of producing dietary D was found. UW-Madison biochemistry professor Harry Steenbock discovered that the vitamin D content of milk could be increased with ultraviolet (UV) irradiation. This led to the enrichment of milk and the near elimination of rickets. 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Patrick Cox, a columnist for Agora Financial, wrote a comprehensive essay echoing Smart Tan\u2019s contention that anti-sun advice would be completely flip-flopped if the phramaceutical companies behind the message could sell sunshine. SmartTan.com reported on the column Jan. 11. It has since been republished by other sources and keeps showing up on google searches. \u201cAs a financial writer, I bemoan the fact that no one can patent sunshine,\u201d Cox wrote in the column, which most recently landed on the financial services web site www.PennySleuth.com. \u201cBiotechs with therapies supported by far less evidence have exploded in value. Sirtris, for example, was bought by GlaxoSmithKline for $720 million to acquire IP for certain resveratrol-like substances. If you compare the evidence supporting the benefits of resveratrol vs. sunshine, sunshine leaves resveratrol in the dust.\u201d Cox\u2019s essay \u2014 \u201cWhat Vitamin D Means to Your Technology Profits\u201d \u2014 points out that everything we\u2019ve been taught about sunshine in the past generation should be abandoned. \u201cThe \u2018scientific consensus\u2019 that has held sway for four decades regarding both exposure to the sun and vitamin D has collapsed. What has emerged in place of the old \u2018settled science\u2019 is the knowledge that most people in America are seriously vitamin D deficient or insufficient. The same is true for Canada and Europe, and the implications are staggering,\u201d Cox wrote. \u201cIn the early 1900s, it was demonstrated that summer midday sunshine prevented rickets. As a result, there was an effort to educate the public and nearly everybody learned that a little sunshine was good for you. If you\u2019re of baby boom age, your mother undoubtedly told you to \u2018go outside and get some sun.\u2019\u201d Cox wrote. \u201cThat\u2019s why. Ironically, the beginning of the end of this attitude came in 1923 when a means of producing dietary D was found. UW-Madison biochemistry professor Harry Steenbock discovered that the vitamin D content of milk could be increased with ultraviolet (UV) irradiation. This led to the enrichment of milk and the near elimination of rickets. 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It has since been republished by other sources and keeps showing up on google searches. \u201cAs a financial writer, I bemoan the fact that no one can patent sunshine,\u201d Cox wrote in the column, which most recently landed on the financial services web site www.PennySleuth.com. \u201cBiotechs with therapies supported by far less evidence have exploded in value. Sirtris, for example, was bought by GlaxoSmithKline for $720 million to acquire IP for certain resveratrol-like substances. If you compare the evidence supporting the benefits of resveratrol vs. sunshine, sunshine leaves resveratrol in the dust.\u201d Cox\u2019s essay \u2014 \u201cWhat Vitamin D Means to Your Technology Profits\u201d \u2014 points out that everything we\u2019ve been taught about sunshine in the past generation should be abandoned. \u201cThe \u2018scientific consensus\u2019 that has held sway for four decades regarding both exposure to the sun and vitamin D has collapsed. What has emerged in place of the old \u2018settled science\u2019 is the knowledge that most people in America are seriously vitamin D deficient or insufficient. The same is true for Canada and Europe, and the implications are staggering,\u201d Cox wrote. \u201cIn the early 1900s, it was demonstrated that summer midday sunshine prevented rickets. As a result, there was an effort to educate the public and nearly everybody learned that a little sunshine was good for you. If you\u2019re of baby boom age, your mother undoubtedly told you to \u2018go outside and get some sun.\u2019\u201d Cox wrote. \u201cThat\u2019s why. Ironically, the beginning of the end of this attitude came in 1923 when a means of producing dietary D was found. UW-Madison biochemistry professor Harry Steenbock discovered that the vitamin D content of milk could be increased with ultraviolet (UV) irradiation. This led to the enrichment of milk and the near elimination of rickets. 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Patrick Cox, a columnist for Agora Financial, wrote a comprehensive essay echoing Smart Tan\u2019s contention that anti-sun advice would be completely flip-flopped if the phramaceutical companies behind the message could sell sunshine. SmartTan.com reported on the column Jan. 11. It has since been republished by other sources and keeps showing up on google searches. \u201cAs a financial writer, I bemoan the fact that no one can patent sunshine,\u201d Cox wrote in the column, which most recently landed on the financial services web site www.PennySleuth.com. \u201cBiotechs with therapies supported by far less evidence have exploded in value. Sirtris, for example, was bought by GlaxoSmithKline for $720 million to acquire IP for certain resveratrol-like substances. If you compare the evidence supporting the benefits of resveratrol vs. sunshine, sunshine leaves resveratrol in the dust.\u201d Cox\u2019s essay \u2014 \u201cWhat Vitamin D Means to Your Technology Profits\u201d \u2014 points out that everything we\u2019ve been taught about sunshine in the past generation should be abandoned. \u201cThe \u2018scientific consensus\u2019 that has held sway for four decades regarding both exposure to the sun and vitamin D has collapsed. What has emerged in place of the old \u2018settled science\u2019 is the knowledge that most people in America are seriously vitamin D deficient or insufficient. The same is true for Canada and Europe, and the implications are staggering,\u201d Cox wrote. \u201cIn the early 1900s, it was demonstrated that summer midday sunshine prevented rickets. As a result, there was an effort to educate the public and nearly everybody learned that a little sunshine was good for you. If you\u2019re of baby boom age, your mother undoubtedly told you to \u2018go outside and get some sun.\u2019\u201d Cox wrote. \u201cThat\u2019s why. Ironically, the beginning of the end of this attitude came in 1923 when a means of producing dietary D was found. UW-Madison biochemistry professor Harry Steenbock discovered that the vitamin D content of milk could be increased with ultraviolet (UV) irradiation. This led to the enrichment of milk and the near elimination of rickets. Slowly, the perception of sunshine as healthy began to fade.\u201d To read the entire column click here.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/#primaryimage","url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/02\/2010-02-17-Sun-Patent-copy.jpg","contentUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/02\/2010-02-17-Sun-Patent-copy.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/no-one-can-patent-sunshine-writer-says\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"\u2018No one can patent sunshine\u2019: writer says"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b","name":"smarttan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","caption":"smarttan"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/3287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=3287"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/3287\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=3287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=3287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=3287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}