{"id":4025,"date":"2010-06-08T04:00:05","date_gmt":"2010-06-08T08:00:05","guid":{"rendered":"https:\/\/smarttan.com\/blog\/index.php\/sunscreen-claim-contradicts-derm-mantra\/"},"modified":"2010-06-08T04:00:05","modified_gmt":"2010-06-08T08:00:05","slug":"sunscreen-claim-contradicts-derm-mantra","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/","title":{"rendered":"Sunscreen Claim Contradicts Derm Mantra"},"content":{"rendered":"<p><a rel=\"attachment wp-att-4026\" href=\"https:\/\/smarttan.com\/blog\/index.php\/sunscreen-claim-contradicts-derm-mantra\/2010-06-08-quote-of-the-week-spf-100-copy\/\"><img decoding=\"async\" class=\"alignright size-full wp-image-4026\" style=\"margin: 5px 10px;\" title=\"2010-06-08 Quote of the Week SPF 100 copy\" src=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/06\/2010-06-08-Quote-of-the-Week-SPF-100-copy.jpg\" alt=\"2010-06-08 Quote of the Week SPF 100 copy\" width=\"285\" height=\"150\" \/><\/a>A new television ad for Aveeno\u2019s new SPF 100+ sunscreen products ends with the statement, <em><strong>\u201cSun protection works stronger, so you can play longer\u201d<\/strong><\/em> \u2014 contradicting one of dermatology\u2019s statements that SPFs should not be used to allow people to stay outdoors longer.<\/p>\n<p>That, of course, is what sunscreen\u2019s intended usage is: sunburn prevention.<\/p>\n<p>\u201cWhat you have here is a company that is only allowed to claim that its product prevents sunburn \u2014 period \u2014 which contradicts what dermatology tells people the product is for: To block any and all UV exposure,\u201d Smart Tan Vice President Joseph Levy said. \u201cIt\u2019s a great example of how sunscreen companies themselves cannot make claims about their products that Dermatology\u2019s groups do on their behalf.\u201d<\/p>\n<p>Curiously, the new ad for Aveeno\u2019s new SPF 100+ product also claims that the new product offers \u201cContinuous protection.\u201d Aveeno claims their new SPF 100+ products provide three times better sunburn protection as compared with ordinary SPF 30 products, based on a single-application lab test.<\/p>\n<p>Neutrogena was the first to offer an SPF 100+ product in 2009. But now as the market braces for new U.S. FDA rules limiting sunscreen SPF claims, there are many SPF 100+ products on the market. Ten years ago FDA seemed poised to limit SPF numerology to 30+, but those plans were nixed by well-orchestrated lobbying efforts from those in the cosmetics industry.<\/p>\n<p>Smart Tan supports the usage of chemical sunscreen only on occasions when sunburn is possible. Dermatology continues to misbrand sunscreen, calling for daily usage of chemical sunscreen products even when sunburn isn\u2019t a possibility \u2014 a practice known to expose skin unnecessarily to sunscreen chemicals and which contributes to vitamin D deficiency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new television ad for Aveeno\u2019s new SPF 100+ sunscreen products ends with the statement, \u201cSun protection works stronger, so you can play longer\u201d \u2014 contradicting one of dermatology\u2019s statements that SPFs should not be used to allow people to stay outdoors longer. That, of course, is what sunscreen\u2019s intended usage is: sunburn prevention. \u201cWhat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4025","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sunscreen Claim Contradicts Derm Mantra - Smart Tan News<\/title>\n<meta name=\"description\" content=\"A new television ad for Aveeno\u2019s new SPF 100+ sunscreen products ends with the statement, \u201cSun protection works stronger, so you can play longer\u201d \u2014 contradicting one of dermatology\u2019s statements that SPFs should not be used to allow people to stay outdoors longer. That, of course, is what sunscreen\u2019s intended usage is: sunburn prevention. \u201cWhat you have here is a company that is only allowed to claim that its product prevents sunburn \u2014 period \u2014 which contradicts what dermatology tells people the product is for: To block any and all UV exposure,\u201d Smart Tan Vice President Joseph Levy said. \u201cIt\u2019s a great example of how sunscreen companies themselves cannot make claims about their products that Dermatology\u2019s groups do on their behalf.\u201d Curiously, the new ad for Aveeno\u2019s new SPF 100+ product also claims that the new product offers \u201cContinuous protection.\u201d Aveeno claims their new SPF 100+ products provide three times better sunburn protection as compared with ordinary SPF 30 products, based on a single-application lab test. Neutrogena was the first to offer an SPF 100+ product in 2009. But now as the market braces for new U.S. FDA rules limiting sunscreen SPF claims, there are many SPF 100+ products on the market. Ten years ago FDA seemed poised to limit SPF numerology to 30+, but those plans were nixed by well-orchestrated lobbying efforts from those in the cosmetics industry. Smart Tan supports the usage of chemical sunscreen only on occasions when sunburn is possible. Dermatology continues to misbrand sunscreen, calling for daily usage of chemical sunscreen products even when sunburn isn\u2019t a possibility \u2014 a practice known to expose skin unnecessarily to sunscreen chemicals and which contributes to vitamin D deficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sunscreen Claim Contradicts Derm Mantra - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"A new television ad for Aveeno\u2019s new SPF 100+ sunscreen products ends with the statement, \u201cSun protection works stronger, so you can play longer\u201d \u2014 contradicting one of dermatology\u2019s statements that SPFs should not be used to allow people to stay outdoors longer. That, of course, is what sunscreen\u2019s intended usage is: sunburn prevention. \u201cWhat you have here is a company that is only allowed to claim that its product prevents sunburn \u2014 period \u2014 which contradicts what dermatology tells people the product is for: To block any and all UV exposure,\u201d Smart Tan Vice President Joseph Levy said. \u201cIt\u2019s a great example of how sunscreen companies themselves cannot make claims about their products that Dermatology\u2019s groups do on their behalf.\u201d Curiously, the new ad for Aveeno\u2019s new SPF 100+ product also claims that the new product offers \u201cContinuous protection.\u201d Aveeno claims their new SPF 100+ products provide three times better sunburn protection as compared with ordinary SPF 30 products, based on a single-application lab test. Neutrogena was the first to offer an SPF 100+ product in 2009. But now as the market braces for new U.S. FDA rules limiting sunscreen SPF claims, there are many SPF 100+ products on the market. Ten years ago FDA seemed poised to limit SPF numerology to 30+, but those plans were nixed by well-orchestrated lobbying efforts from those in the cosmetics industry. Smart Tan supports the usage of chemical sunscreen only on occasions when sunburn is possible. Dermatology continues to misbrand sunscreen, calling for daily usage of chemical sunscreen products even when sunburn isn\u2019t a possibility \u2014 a practice known to expose skin unnecessarily to sunscreen chemicals and which contributes to vitamin D deficiency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-08T08:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/06\/2010-06-08-Quote-of-the-Week-SPF-100-copy.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"Sunscreen Claim Contradicts Derm Mantra\",\"datePublished\":\"2010-06-08T08:00:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/\"},\"wordCount\":282,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/06\/2010-06-08-Quote-of-the-Week-SPF-100-copy.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/\",\"name\":\"Sunscreen Claim Contradicts Derm Mantra - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/06\/2010-06-08-Quote-of-the-Week-SPF-100-copy.jpg\",\"datePublished\":\"2010-06-08T08:00:05+00:00\",\"description\":\"A new television ad for Aveeno\u2019s new SPF 100+ sunscreen products ends with the statement, \u201cSun protection works stronger, so you can play longer\u201d \u2014 contradicting one of dermatology\u2019s statements that SPFs should not be used to allow people to stay outdoors longer. That, of course, is what sunscreen\u2019s intended usage is: sunburn prevention. \u201cWhat you have here is a company that is only allowed to claim that its product prevents sunburn \u2014 period \u2014 which contradicts what dermatology tells people the product is for: To block any and all UV exposure,\u201d Smart Tan Vice President Joseph Levy said. \u201cIt\u2019s a great example of how sunscreen companies themselves cannot make claims about their products that Dermatology\u2019s groups do on their behalf.\u201d Curiously, the new ad for Aveeno\u2019s new SPF 100+ product also claims that the new product offers \u201cContinuous protection.\u201d Aveeno claims their new SPF 100+ products provide three times better sunburn protection as compared with ordinary SPF 30 products, based on a single-application lab test. Neutrogena was the first to offer an SPF 100+ product in 2009. 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That, of course, is what sunscreen\u2019s intended usage is: sunburn prevention. \u201cWhat you have here is a company that is only allowed to claim that its product prevents sunburn \u2014 period \u2014 which contradicts what dermatology tells people the product is for: To block any and all UV exposure,\u201d Smart Tan Vice President Joseph Levy said. \u201cIt\u2019s a great example of how sunscreen companies themselves cannot make claims about their products that Dermatology\u2019s groups do on their behalf.\u201d Curiously, the new ad for Aveeno\u2019s new SPF 100+ product also claims that the new product offers \u201cContinuous protection.\u201d Aveeno claims their new SPF 100+ products provide three times better sunburn protection as compared with ordinary SPF 30 products, based on a single-application lab test. Neutrogena was the first to offer an SPF 100+ product in 2009. But now as the market braces for new U.S. FDA rules limiting sunscreen SPF claims, there are many SPF 100+ products on the market. Ten years ago FDA seemed poised to limit SPF numerology to 30+, but those plans were nixed by well-orchestrated lobbying efforts from those in the cosmetics industry. Smart Tan supports the usage of chemical sunscreen only on occasions when sunburn is possible. Dermatology continues to misbrand sunscreen, calling for daily usage of chemical sunscreen products even when sunburn isn\u2019t a possibility \u2014 a practice known to expose skin unnecessarily to sunscreen chemicals and which contributes to vitamin D deficiency.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/","og_locale":"en_US","og_type":"article","og_title":"Sunscreen Claim Contradicts Derm Mantra - Smart Tan News","og_description":"A new television ad for Aveeno\u2019s new SPF 100+ sunscreen products ends with the statement, \u201cSun protection works stronger, so you can play longer\u201d \u2014 contradicting one of dermatology\u2019s statements that SPFs should not be used to allow people to stay outdoors longer. That, of course, is what sunscreen\u2019s intended usage is: sunburn prevention. \u201cWhat you have here is a company that is only allowed to claim that its product prevents sunburn \u2014 period \u2014 which contradicts what dermatology tells people the product is for: To block any and all UV exposure,\u201d Smart Tan Vice President Joseph Levy said. \u201cIt\u2019s a great example of how sunscreen companies themselves cannot make claims about their products that Dermatology\u2019s groups do on their behalf.\u201d Curiously, the new ad for Aveeno\u2019s new SPF 100+ product also claims that the new product offers \u201cContinuous protection.\u201d Aveeno claims their new SPF 100+ products provide three times better sunburn protection as compared with ordinary SPF 30 products, based on a single-application lab test. Neutrogena was the first to offer an SPF 100+ product in 2009. But now as the market braces for new U.S. FDA rules limiting sunscreen SPF claims, there are many SPF 100+ products on the market. Ten years ago FDA seemed poised to limit SPF numerology to 30+, but those plans were nixed by well-orchestrated lobbying efforts from those in the cosmetics industry. Smart Tan supports the usage of chemical sunscreen only on occasions when sunburn is possible. Dermatology continues to misbrand sunscreen, calling for daily usage of chemical sunscreen products even when sunburn isn\u2019t a possibility \u2014 a practice known to expose skin unnecessarily to sunscreen chemicals and which contributes to vitamin D deficiency.","og_url":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2010-06-08T08:00:05+00:00","og_image":[{"url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/06\/2010-06-08-Quote-of-the-Week-SPF-100-copy.jpg","type":"","width":"","height":""}],"author":"smarttan","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/"},"author":{"name":"smarttan","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b"},"headline":"Sunscreen Claim Contradicts Derm Mantra","datePublished":"2010-06-08T08:00:05+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/"},"wordCount":282,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/06\/2010-06-08-Quote-of-the-Week-SPF-100-copy.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/","url":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/","name":"Sunscreen Claim Contradicts Derm Mantra - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/06\/2010-06-08-Quote-of-the-Week-SPF-100-copy.jpg","datePublished":"2010-06-08T08:00:05+00:00","description":"A new television ad for Aveeno\u2019s new SPF 100+ sunscreen products ends with the statement, \u201cSun protection works stronger, so you can play longer\u201d \u2014 contradicting one of dermatology\u2019s statements that SPFs should not be used to allow people to stay outdoors longer. That, of course, is what sunscreen\u2019s intended usage is: sunburn prevention. \u201cWhat you have here is a company that is only allowed to claim that its product prevents sunburn \u2014 period \u2014 which contradicts what dermatology tells people the product is for: To block any and all UV exposure,\u201d Smart Tan Vice President Joseph Levy said. \u201cIt\u2019s a great example of how sunscreen companies themselves cannot make claims about their products that Dermatology\u2019s groups do on their behalf.\u201d Curiously, the new ad for Aveeno\u2019s new SPF 100+ product also claims that the new product offers \u201cContinuous protection.\u201d Aveeno claims their new SPF 100+ products provide three times better sunburn protection as compared with ordinary SPF 30 products, based on a single-application lab test. Neutrogena was the first to offer an SPF 100+ product in 2009. But now as the market braces for new U.S. FDA rules limiting sunscreen SPF claims, there are many SPF 100+ products on the market. Ten years ago FDA seemed poised to limit SPF numerology to 30+, but those plans were nixed by well-orchestrated lobbying efforts from those in the cosmetics industry. Smart Tan supports the usage of chemical sunscreen only on occasions when sunburn is possible. Dermatology continues to misbrand sunscreen, calling for daily usage of chemical sunscreen products even when sunburn isn\u2019t a possibility \u2014 a practice known to expose skin unnecessarily to sunscreen chemicals and which contributes to vitamin D deficiency.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/#primaryimage","url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/06\/2010-06-08-Quote-of-the-Week-SPF-100-copy.jpg","contentUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/06\/2010-06-08-Quote-of-the-Week-SPF-100-copy.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/sunscreen-claim-contradicts-derm-mantra\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Sunscreen Claim Contradicts Derm Mantra"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b","name":"smarttan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","caption":"smarttan"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/4025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=4025"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/4025\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=4025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=4025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=4025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}