{"id":4716,"date":"2010-10-12T14:32:38","date_gmt":"2010-10-12T18:32:38","guid":{"rendered":"https:\/\/smarttan.com\/blog\/?p=4716"},"modified":"2010-10-12T14:32:38","modified_gmt":"2010-10-12T18:32:38","slug":"foursquare_not_just_a_game","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/","title":{"rendered":"Foursquare: Not Just a Game"},"content":{"rendered":"<p>Geolocation services such as Foursquare, Facebook Places, and Gowalla promise to connect businesses with customers based on their location. This can be a big boon for small businesses as it offers a cost effective way to advertise directly to consumers and get people in the door.<\/p>\n<p>\u201cLocation-based services can play many roles. They offer customer-relationship tools, rewards programs, social networks, games, business directories, city guidebooks and review sites. They help businesses present coupons, reward loyal clientele and gather valuable data about customers.\u201d Says Kermit Pattison of The New York Times.<\/p>\n<p>Chris Cummings, Smart Tan\u2019s Internet Marketing and Communications Director, also endorses the benefits of not just geolocation services but all social media marketing to the tanning business community, \u201cSocial Media Marketing is an effective and inexpensive way for salons to promote their business.\u00a0 This is where your market is, so this is where you want to be advertising.\u00a0 There are actually a few opportunities to learn about utilizing Social Media Marketing in your salon at this year&#8217;s Smart Tan Downtown.\u201d<\/p>\n<p><a href=\"http:\/\/www.nytimes.com\/2010\/10\/07\/business\/smallbusiness\/07sbiz.html?_r=1&amp;ref=smallbusiness\">Click here to read the article in The New York Times<\/a><\/p>\n<p><a href=\"https:\/\/smarttan.com\/conference\/\">Click here for more information on Smart Tan Downtown<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4717\" title=\"foursquare\" src=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/10\/foursquare.jpg\" alt=\"foursquare\" width=\"280\" height=\"147\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geolocation services such as Foursquare, Facebook Places, and Gowalla promise to connect businesses with customers based on their location. This can be a big boon for small businesses as it offers a cost effective way to advertise directly to consumers and get people in the door. \u201cLocation-based services can play many roles. They offer customer-relationship [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4716","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Foursquare: Not Just a Game - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Geolocation services such as Foursquare, Facebook Places, and Gowalla promise to connect businesses with customers based on their location. This can be a big boon for small businesses as it offers a cost effective way to advertise directly to consumers and get people in the door. \u201cLocation-based services can play many roles. They offer customer-relationship tools, rewards programs, social networks, games, business directories, city guidebooks and review sites. They help businesses present coupons, reward loyal clientele and gather valuable data about customers.\u201d Says Kermit Pattison of The New York Times. Chris Cummings, Smart Tan\u2019s Internet Marketing and Communications Director, also endorses the benefits of not just geolocation services but all social media marketing to the tanning business community, \u201cSocial Media Marketing is an effective and inexpensive way for salons to promote their business.\u00a0 This is where your market is, so this is where you want to be advertising.\u00a0 There are actually a few opportunities to learn about utilizing Social Media Marketing in your salon at this year&#039;s Smart Tan Downtown.\u201d Click here to read the article in The New York Times Click here for more information on Smart Tan Downtown\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foursquare: Not Just a Game - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Geolocation services such as Foursquare, Facebook Places, and Gowalla promise to connect businesses with customers based on their location. This can be a big boon for small businesses as it offers a cost effective way to advertise directly to consumers and get people in the door. \u201cLocation-based services can play many roles. They offer customer-relationship tools, rewards programs, social networks, games, business directories, city guidebooks and review sites. They help businesses present coupons, reward loyal clientele and gather valuable data about customers.\u201d Says Kermit Pattison of The New York Times. Chris Cummings, Smart Tan\u2019s Internet Marketing and Communications Director, also endorses the benefits of not just geolocation services but all social media marketing to the tanning business community, \u201cSocial Media Marketing is an effective and inexpensive way for salons to promote their business.\u00a0 This is where your market is, so this is where you want to be advertising.\u00a0 There are actually a few opportunities to learn about utilizing Social Media Marketing in your salon at this year&#039;s Smart Tan Downtown.\u201d Click here to read the article in The New York Times Click here for more information on Smart Tan Downtown\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-12T18:32:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/10\/foursquare.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"Foursquare: Not Just a Game\",\"datePublished\":\"2010-10-12T18:32:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/\"},\"wordCount\":196,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/10\/foursquare.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/\",\"name\":\"Foursquare: Not Just a Game - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/10\/foursquare.jpg\",\"datePublished\":\"2010-10-12T18:32:38+00:00\",\"description\":\"Geolocation services such as Foursquare, Facebook Places, and Gowalla promise to connect businesses with customers based on their location. 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Chris Cummings, Smart Tan\u2019s Internet Marketing and Communications Director, also endorses the benefits of not just geolocation services but all social media marketing to the tanning business community, \u201cSocial Media Marketing is an effective and inexpensive way for salons to promote their business.\u00a0 This is where your market is, so this is where you want to be advertising.\u00a0 There are actually a few opportunities to learn about utilizing Social Media Marketing in your salon at this year's Smart Tan Downtown.\u201d Click here to read the article in The New York Times Click here for more information on Smart Tan Downtown\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/#primaryimage\",\"url\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/10\/foursquare.jpg\",\"contentUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/10\/foursquare.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Foursquare: Not Just a Game\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\",\"name\":\"smarttan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"caption\":\"smarttan\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Foursquare: Not Just a Game - Smart Tan News","description":"Geolocation services such as Foursquare, Facebook Places, and Gowalla promise to connect businesses with customers based on their location. 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Chris Cummings, Smart Tan\u2019s Internet Marketing and Communications Director, also endorses the benefits of not just geolocation services but all social media marketing to the tanning business community, \u201cSocial Media Marketing is an effective and inexpensive way for salons to promote their business.\u00a0 This is where your market is, so this is where you want to be advertising.\u00a0 There are actually a few opportunities to learn about utilizing Social Media Marketing in your salon at this year's Smart Tan Downtown.\u201d Click here to read the article in The New York Times Click here for more information on Smart Tan Downtown","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/foursquare_not_just_a_game\/","og_locale":"en_US","og_type":"article","og_title":"Foursquare: Not Just a Game - Smart Tan News","og_description":"Geolocation services such as Foursquare, Facebook Places, and Gowalla promise to connect businesses with customers based on their location. 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