{"id":4895,"date":"2010-11-12T14:49:59","date_gmt":"2010-11-12T18:49:59","guid":{"rendered":"https:\/\/smarttan.com\/blog\/?p=4895"},"modified":"2010-11-12T14:49:59","modified_gmt":"2010-11-12T18:49:59","slug":"9-ways-to-better-handle-customer-complaints","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/9-ways-to-better-handle-customer-complaints\/","title":{"rendered":"9 Ways to Better Handle Customer Complaints"},"content":{"rendered":"<p>Customer complaints are an inevitable part of running any small business. How you handle those complaints could determine whether or not a customer will return or recommend you to their friends. USA Today has a helpful article with some tips to improve small business customer relations.<a href=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/11\/customercomplaints.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-4896\" title=\"customercomplaints\" src=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/11\/customercomplaints.jpg\" alt=\"customercomplaints\" width=\"280\" height=\"147\" \/><\/a><\/p>\n<p>Their number one tip: listen!  According to USA Today, \u201cIt&#8217;s natural to get defensive when someone criticizes us, so we&#8217;re going to want to start talking. Don&#8217;t. First, honestly listen to your customer&#8217;s complaint, no matter how angry they are or stupid they seem. All of us, when we&#8217;re angry or disappointed, want a chance to be heard.\u201d<\/p>\n<p>Almost as important as listening is saying you are sorry. \u201cThose are magic words that help lessen anger. Even if it&#8217;s the customer&#8217;s fault, you really are sorry to have an unhappy customer,\u201d USA Today says. \u201cYou may have to use this phrase a couple of times \u2014 &#8220;I&#8217;m sorry you&#8217;re unhappy&#8221; \u2014 at the start of the conversation. And a more meaningful \u2014 &#8220;I&#8217;m sorry we made a mistake&#8221; \u2014 if you find you were at fault.\u201d<\/p>\n<p>It\u2019s also very important to keep in mind that most unhappy customers don\u2019t complain, according to the article. So their advice is to treat the complaint as an opportunity to better your business rather than a confrontation.<\/p>\n<p><a href=\"http:\/\/www.usatoday.com\/money\/smallbusiness\/columnist\/abrams\/2010-11-12-small-business-customer-complaints_N.htm\" target=\"_blank\">Read the full article at USA Today<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer complaints are an inevitable part of running any small business. How you handle those complaints could determine whether or not a customer will return or recommend you to their friends. USA Today has a helpful article with some tips to improve small business customer relations. Their number one tip: listen! According to USA Today, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4895","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Ways to Better Handle Customer Complaints - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Customer complaints are an inevitable part of running any small business. How you handle those complaints could determine whether or not a customer will return or recommend you to their friends. USA Today has a helpful article with some tips to improve small business customer relations. Their number one tip: listen! According to USA Today, \u201cIt&#039;s natural to get defensive when someone criticizes us, so we&#039;re going to want to start talking. Don&#039;t. First, honestly listen to your customer&#039;s complaint, no matter how angry they are or stupid they seem. All of us, when we&#039;re angry or disappointed, want a chance to be heard.\u201d Almost as important as listening is saying you are sorry. \u201cThose are magic words that help lessen anger. Even if it&#039;s the customer&#039;s fault, you really are sorry to have an unhappy customer,\u201d USA Today says. \u201cYou may have to use this phrase a couple of times \u2014 &quot;I&#039;m sorry you&#039;re unhappy&quot; \u2014 at the start of the conversation. And a more meaningful \u2014 &quot;I&#039;m sorry we made a mistake&quot; \u2014 if you find you were at fault.\u201d It\u2019s also very important to keep in mind that most unhappy customers don\u2019t complain, according to the article. So their advice is to treat the complaint as an opportunity to better your business rather than a confrontation. Read the full article at USA Today\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/9-ways-to-better-handle-customer-complaints\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Ways to Better Handle Customer Complaints - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Customer complaints are an inevitable part of running any small business. How you handle those complaints could determine whether or not a customer will return or recommend you to their friends. USA Today has a helpful article with some tips to improve small business customer relations. Their number one tip: listen! According to USA Today, \u201cIt&#039;s natural to get defensive when someone criticizes us, so we&#039;re going to want to start talking. Don&#039;t. First, honestly listen to your customer&#039;s complaint, no matter how angry they are or stupid they seem. All of us, when we&#039;re angry or disappointed, want a chance to be heard.\u201d Almost as important as listening is saying you are sorry. \u201cThose are magic words that help lessen anger. Even if it&#039;s the customer&#039;s fault, you really are sorry to have an unhappy customer,\u201d USA Today says. \u201cYou may have to use this phrase a couple of times \u2014 &quot;I&#039;m sorry you&#039;re unhappy&quot; \u2014 at the start of the conversation. And a more meaningful \u2014 &quot;I&#039;m sorry we made a mistake&quot; \u2014 if you find you were at fault.\u201d It\u2019s also very important to keep in mind that most unhappy customers don\u2019t complain, according to the article. So their advice is to treat the complaint as an opportunity to better your business rather than a confrontation. Read the full article at USA Today\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/9-ways-to-better-handle-customer-complaints\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-12T18:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/11\/customercomplaints.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/9-ways-to-better-handle-customer-complaints\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/9-ways-to-better-handle-customer-complaints\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"9 Ways to Better Handle Customer Complaints\",\"datePublished\":\"2010-11-12T18:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/9-ways-to-better-handle-customer-complaints\/\"},\"wordCount\":230,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/9-ways-to-better-handle-customer-complaints\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/11\/customercomplaints.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/9-ways-to-better-handle-customer-complaints\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/9-ways-to-better-handle-customer-complaints\/\",\"name\":\"9 Ways to Better Handle Customer Complaints - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/9-ways-to-better-handle-customer-complaints\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/9-ways-to-better-handle-customer-complaints\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/11\/customercomplaints.jpg\",\"datePublished\":\"2010-11-12T18:49:59+00:00\",\"description\":\"Customer complaints are an inevitable part of running any small business. How you handle those complaints could determine whether or not a customer will return or recommend you to their friends. USA Today has a helpful article with some tips to improve small business customer relations. Their number one tip: listen! According to USA Today, \u201cIt's natural to get defensive when someone criticizes us, so we're going to want to start talking. Don't. First, honestly listen to your customer's complaint, no matter how angry they are or stupid they seem. All of us, when we're angry or disappointed, want a chance to be heard.\u201d Almost as important as listening is saying you are sorry. \u201cThose are magic words that help lessen anger. Even if it's the customer's fault, you really are sorry to have an unhappy customer,\u201d USA Today says. \u201cYou may have to use this phrase a couple of times \u2014 \\\"I'm sorry you're unhappy\\\" \u2014 at the start of the conversation. And a more meaningful \u2014 \\\"I'm sorry we made a mistake\\\" \u2014 if you find you were at fault.\u201d It\u2019s also very important to keep in mind that most unhappy customers don\u2019t complain, according to the article. So their advice is to treat the complaint as an opportunity to better your business rather than a confrontation. 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And a more meaningful \u2014 \"I'm sorry we made a mistake\" \u2014 if you find you were at fault.\u201d It\u2019s also very important to keep in mind that most unhappy customers don\u2019t complain, according to the article. So their advice is to treat the complaint as an opportunity to better your business rather than a confrontation. Read the full article at USA Today","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/9-ways-to-better-handle-customer-complaints\/","og_locale":"en_US","og_type":"article","og_title":"9 Ways to Better Handle Customer Complaints - Smart Tan News","og_description":"Customer complaints are an inevitable part of running any small business. How you handle those complaints could determine whether or not a customer will return or recommend you to their friends. 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