Read the full study here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Emory University has conducted a study to determine if tanned skin makes a person more attractive. The study was conducted using the Web site Hotornot.com, which allows users to rate the attractiveness of people who have posted their photos on the site. Researchers used 45 women, aged 21 to 35. Each woman had a digital […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5082","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n
Study Finds Tans Sexier - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Emory University has conducted a study to determine if tanned skin makes a person more attractive. The study was conducted using the Web site Hotornot.com, which allows users to rate the attractiveness of people who have posted their photos on the site. Researchers used 45 women, aged 21 to 35. Each woman had a digital photo taken of them and placed on HotorNot. After at least 100 ratings, the photo was touched up using Photoshop to make the woman more tan and then placed back on the site to be rated again. The study concluded with 30 of the 45 subjects improving their attractiveness score after their photo had been altered. Of those 30 women, 12 improved their attractiveness rating by a significant amount. Only 2 out of the 15 women, who scored lower with the tanned photo, had a significant rating decrease. This means that 27% of people experienced a significant ratings boost with tanned skin, while only 4% saw a significant ratings drop. Why is tanned skin almost always more attractive? \u201cNature wasn\u2019t wrong \u2014 people are supposed to live and exist outdoors, which means tanning is a side-effect of our intended outdoor existence,\u201d Smart Tan Vice President Joseph Levy said. \u201cMore and more research is lining up to the fact that humans are intended to get regular sunlight, and a tan is just one part of that.\u201d Read the full study here\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Finds Tans Sexier - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Emory University has conducted a study to determine if tanned skin makes a person more attractive. The study was conducted using the Web site Hotornot.com, which allows users to rate the attractiveness of people who have posted their photos on the site. Researchers used 45 women, aged 21 to 35. Each woman had a digital photo taken of them and placed on HotorNot. After at least 100 ratings, the photo was touched up using Photoshop to make the woman more tan and then placed back on the site to be rated again. The study concluded with 30 of the 45 subjects improving their attractiveness score after their photo had been altered. Of those 30 women, 12 improved their attractiveness rating by a significant amount. Only 2 out of the 15 women, who scored lower with the tanned photo, had a significant rating decrease. This means that 27% of people experienced a significant ratings boost with tanned skin, while only 4% saw a significant ratings drop. Why is tanned skin almost always more attractive? \u201cNature wasn\u2019t wrong \u2014 people are supposed to live and exist outdoors, which means tanning is a side-effect of our intended outdoor existence,\u201d Smart Tan Vice President Joseph Levy said. \u201cMore and more research is lining up to the fact that humans are intended to get regular sunlight, and a tan is just one part of that.\u201d Read the full study here\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-09T21:19:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/12\/guyandgirl.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"Study Finds Tans Sexier\",\"datePublished\":\"2010-12-09T21:19:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/\"},\"wordCount\":228,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/12\/guyandgirl.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/\",\"name\":\"Study Finds Tans Sexier - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/12\/guyandgirl.jpg\",\"datePublished\":\"2010-12-09T21:19:48+00:00\",\"description\":\"Emory University has conducted a study to determine if tanned skin makes a person more attractive. The study was conducted using the Web site Hotornot.com, which allows users to rate the attractiveness of people who have posted their photos on the site. Researchers used 45 women, aged 21 to 35. Each woman had a digital photo taken of them and placed on HotorNot. After at least 100 ratings, the photo was touched up using Photoshop to make the woman more tan and then placed back on the site to be rated again. The study concluded with 30 of the 45 subjects improving their attractiveness score after their photo had been altered. Of those 30 women, 12 improved their attractiveness rating by a significant amount. Only 2 out of the 15 women, who scored lower with the tanned photo, had a significant rating decrease. This means that 27% of people experienced a significant ratings boost with tanned skin, while only 4% saw a significant ratings drop. Why is tanned skin almost always more attractive? \u201cNature wasn\u2019t wrong \u2014 people are supposed to live and exist outdoors, which means tanning is a side-effect of our intended outdoor existence,\u201d Smart Tan Vice President Joseph Levy said. \u201cMore and more research is lining up to the fact that humans are intended to get regular sunlight, and a tan is just one part of that.\u201d Read the full study here\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#primaryimage\",\"url\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/12\/guyandgirl.jpg\",\"contentUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/12\/guyandgirl.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Study Finds Tans Sexier\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\",\"name\":\"smarttan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"caption\":\"smarttan\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Study Finds Tans Sexier - Smart Tan News","description":"Emory University has conducted a study to determine if tanned skin makes a person more attractive. The study was conducted using the Web site Hotornot.com, which allows users to rate the attractiveness of people who have posted their photos on the site. Researchers used 45 women, aged 21 to 35. Each woman had a digital photo taken of them and placed on HotorNot. After at least 100 ratings, the photo was touched up using Photoshop to make the woman more tan and then placed back on the site to be rated again. The study concluded with 30 of the 45 subjects improving their attractiveness score after their photo had been altered. Of those 30 women, 12 improved their attractiveness rating by a significant amount. Only 2 out of the 15 women, who scored lower with the tanned photo, had a significant rating decrease. This means that 27% of people experienced a significant ratings boost with tanned skin, while only 4% saw a significant ratings drop. Why is tanned skin almost always more attractive? \u201cNature wasn\u2019t wrong \u2014 people are supposed to live and exist outdoors, which means tanning is a side-effect of our intended outdoor existence,\u201d Smart Tan Vice President Joseph Levy said. \u201cMore and more research is lining up to the fact that humans are intended to get regular sunlight, and a tan is just one part of that.\u201d Read the full study here","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/","og_locale":"en_US","og_type":"article","og_title":"Study Finds Tans Sexier - Smart Tan News","og_description":"Emory University has conducted a study to determine if tanned skin makes a person more attractive. 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Why is tanned skin almost always more attractive? \u201cNature wasn\u2019t wrong \u2014 people are supposed to live and exist outdoors, which means tanning is a side-effect of our intended outdoor existence,\u201d Smart Tan Vice President Joseph Levy said. \u201cMore and more research is lining up to the fact that humans are intended to get regular sunlight, and a tan is just one part of that.\u201d Read the full study here","og_url":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2010-12-09T21:19:48+00:00","og_image":[{"url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/12\/guyandgirl.jpg","type":"","width":"","height":""}],"author":"smarttan","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/"},"author":{"name":"smarttan","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b"},"headline":"Study Finds Tans Sexier","datePublished":"2010-12-09T21:19:48+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/"},"wordCount":228,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/12\/guyandgirl.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/","url":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/","name":"Study Finds Tans Sexier - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/12\/guyandgirl.jpg","datePublished":"2010-12-09T21:19:48+00:00","description":"Emory University has conducted a study to determine if tanned skin makes a person more attractive. 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Why is tanned skin almost always more attractive? \u201cNature wasn\u2019t wrong \u2014 people are supposed to live and exist outdoors, which means tanning is a side-effect of our intended outdoor existence,\u201d Smart Tan Vice President Joseph Levy said. \u201cMore and more research is lining up to the fact that humans are intended to get regular sunlight, and a tan is just one part of that.\u201d Read the full study here","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#primaryimage","url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/12\/guyandgirl.jpg","contentUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/12\/guyandgirl.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/study-finds-tans-sexier\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Study Finds Tans Sexier"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b","name":"smarttan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","caption":"smarttan"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/5082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=5082"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/5082\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=5082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=5082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=5082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"guyandgirl\"](\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2010\/12\/guyandgirl.jpg\" "\\"guyandgirl\\"")
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