….. READ MORE<\/a><\/p>\n![\"jan11cover\"](\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/01\/jan11cover.jpg\" "\\"jan11cover\\"")
<\/p>\n","protected":false},"excerpt":{"rendered":"
By Rich Kizer and Georganne Bender A few months a go we decided to do a little experiment. We knew we were going to be in six major cities over a three week period, so we kept a journal documenting our customer service experiences in each place we stopped. We noted our interaction with every […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5268","post","type-post","status-publish","format-standard","hentry","category-tt-headlines"],"yoast_head":"\n
Five Things You Can Do RIGHT NOW to Improve Your Customer Care - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By Rich Kizer and Georganne Bender A few months a go we decided to do a little experiment. We knew we were going to be in six major cities over a three week period, so we kept a journal documenting our customer service experiences in each place we stopped. We noted our interaction with every airline, hotel, restaurant and store we flew on or stepped foot in. At the end of the three weeks we\u2019d had a handful of pleasant experiences, but we\u2019re sorry to report that most were nothing to write home about. Several times the interaction was so bland we compared it to doing business with a vending machine. And some experiences were just plain depressing. Even some of the great customer service leaders, the companies that everyone talks and writes about, failed to do much more than handle the transaction. Are we being picky? Maybe. After all, we observe the customer experience for a living, but we don\u2019t think we\u2019re that much different than you are when you\u2019re a customer. And we\u2019re certainly no different than the tens of thousands of customers who do business with you each year..... READ MORE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Things You Can Do RIGHT NOW to Improve Your Customer Care - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By Rich Kizer and Georganne Bender A few months a go we decided to do a little experiment. We knew we were going to be in six major cities over a three week period, so we kept a journal documenting our customer service experiences in each place we stopped. We noted our interaction with every airline, hotel, restaurant and store we flew on or stepped foot in. At the end of the three weeks we\u2019d had a handful of pleasant experiences, but we\u2019re sorry to report that most were nothing to write home about. Several times the interaction was so bland we compared it to doing business with a vending machine. And some experiences were just plain depressing. Even some of the great customer service leaders, the companies that everyone talks and writes about, failed to do much more than handle the transaction. Are we being picky? Maybe. After all, we observe the customer experience for a living, but we don\u2019t think we\u2019re that much different than you are when you\u2019re a customer. And we\u2019re certainly no different than the tens of thousands of customers who do business with you each year..... READ MORE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-05T16:04:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/01\/jan11cover.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"Five Things You Can Do RIGHT NOW to Improve Your Customer Care\",\"datePublished\":\"2011-01-05T16:04:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/\"},\"wordCount\":212,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/01\/jan11cover.jpg\",\"articleSection\":[\"TT Headlines\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/\",\"name\":\"Five Things You Can Do RIGHT NOW to Improve Your Customer Care - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/01\/jan11cover.jpg\",\"datePublished\":\"2011-01-05T16:04:46+00:00\",\"description\":\"By Rich Kizer and Georganne Bender A few months a go we decided to do a little experiment. We knew we were going to be in six major cities over a three week period, so we kept a journal documenting our customer service experiences in each place we stopped. We noted our interaction with every airline, hotel, restaurant and store we flew on or stepped foot in. At the end of the three weeks we\u2019d had a handful of pleasant experiences, but we\u2019re sorry to report that most were nothing to write home about. Several times the interaction was so bland we compared it to doing business with a vending machine. And some experiences were just plain depressing. Even some of the great customer service leaders, the companies that everyone talks and writes about, failed to do much more than handle the transaction. Are we being picky? Maybe. After all, we observe the customer experience for a living, but we don\u2019t think we\u2019re that much different than you are when you\u2019re a customer. And we\u2019re certainly no different than the tens of thousands of customers who do business with you each year..... READ MORE\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#primaryimage\",\"url\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/01\/jan11cover.jpg\",\"contentUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/01\/jan11cover.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five Things You Can Do RIGHT NOW to Improve Your Customer Care\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\",\"name\":\"smarttan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"caption\":\"smarttan\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Five Things You Can Do RIGHT NOW to Improve Your Customer Care - Smart Tan News","description":"By Rich Kizer and Georganne Bender A few months a go we decided to do a little experiment. We knew we were going to be in six major cities over a three week period, so we kept a journal documenting our customer service experiences in each place we stopped. We noted our interaction with every airline, hotel, restaurant and store we flew on or stepped foot in. At the end of the three weeks we\u2019d had a handful of pleasant experiences, but we\u2019re sorry to report that most were nothing to write home about. Several times the interaction was so bland we compared it to doing business with a vending machine. And some experiences were just plain depressing. Even some of the great customer service leaders, the companies that everyone talks and writes about, failed to do much more than handle the transaction. Are we being picky? Maybe. After all, we observe the customer experience for a living, but we don\u2019t think we\u2019re that much different than you are when you\u2019re a customer. And we\u2019re certainly no different than the tens of thousands of customers who do business with you each year..... READ MORE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/","og_locale":"en_US","og_type":"article","og_title":"Five Things You Can Do RIGHT NOW to Improve Your Customer Care - Smart Tan News","og_description":"By Rich Kizer and Georganne Bender A few months a go we decided to do a little experiment. We knew we were going to be in six major cities over a three week period, so we kept a journal documenting our customer service experiences in each place we stopped. We noted our interaction with every airline, hotel, restaurant and store we flew on or stepped foot in. At the end of the three weeks we\u2019d had a handful of pleasant experiences, but we\u2019re sorry to report that most were nothing to write home about. Several times the interaction was so bland we compared it to doing business with a vending machine. And some experiences were just plain depressing. Even some of the great customer service leaders, the companies that everyone talks and writes about, failed to do much more than handle the transaction. Are we being picky? Maybe. After all, we observe the customer experience for a living, but we don\u2019t think we\u2019re that much different than you are when you\u2019re a customer. And we\u2019re certainly no different than the tens of thousands of customers who do business with you each year..... READ MORE","og_url":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2011-01-05T16:04:46+00:00","og_image":[{"url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/01\/jan11cover.jpg","type":"","width":"","height":""}],"author":"smarttan","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/"},"author":{"name":"smarttan","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b"},"headline":"Five Things You Can Do RIGHT NOW to Improve Your Customer Care","datePublished":"2011-01-05T16:04:46+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/"},"wordCount":212,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/01\/jan11cover.jpg","articleSection":["TT Headlines"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/","url":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/","name":"Five Things You Can Do RIGHT NOW to Improve Your Customer Care - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/01\/jan11cover.jpg","datePublished":"2011-01-05T16:04:46+00:00","description":"By Rich Kizer and Georganne Bender A few months a go we decided to do a little experiment. We knew we were going to be in six major cities over a three week period, so we kept a journal documenting our customer service experiences in each place we stopped. We noted our interaction with every airline, hotel, restaurant and store we flew on or stepped foot in. At the end of the three weeks we\u2019d had a handful of pleasant experiences, but we\u2019re sorry to report that most were nothing to write home about. Several times the interaction was so bland we compared it to doing business with a vending machine. And some experiences were just plain depressing. Even some of the great customer service leaders, the companies that everyone talks and writes about, failed to do much more than handle the transaction. Are we being picky? Maybe. After all, we observe the customer experience for a living, but we don\u2019t think we\u2019re that much different than you are when you\u2019re a customer. And we\u2019re certainly no different than the tens of thousands of customers who do business with you each year..... READ MORE","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#primaryimage","url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/01\/jan11cover.jpg","contentUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/01\/jan11cover.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/new-st-magazine-post\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Five Things You Can Do RIGHT NOW to Improve Your Customer Care"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b","name":"smarttan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","caption":"smarttan"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/5268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=5268"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/5268\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=5268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=5268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=5268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}