{"id":5645,"date":"2011-02-25T16:00:06","date_gmt":"2011-02-25T20:00:06","guid":{"rendered":"https:\/\/smarttan.com\/blog\/?p=5645"},"modified":"2011-02-25T16:00:06","modified_gmt":"2011-02-25T20:00:06","slug":"making-an-impression-with-adwords","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/making-an-impression-with-adwords\/","title":{"rendered":"Making an Impression with AdWords"},"content":{"rendered":"<p>By: Chris Cummings<\/p>\n<p>Google\u2019s online advertising, AdWords, allows you to target potential customers that are already searching for your type of business.\u00a0 We call this \u201cpull marketing\u201d because the customer is coming to you on his or her own terms; you\u2019re not \u201cpushing\u201d a marketing message to them involuntarily.\u00a0 This typically yields a much higher return on your investment<a href=\"http:\/\/smarttan.epubxpress.com\/link\/TANT\/2011\/vol26iss3\/86?s=0\" target=\"_blank\">&#8230;&#8230;READ MORE<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-5646\" title=\"Print\" src=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/02\/adwords_NM.jpg\" alt=\"Print\" width=\"150\" height=\"150\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Chris Cummings Google\u2019s online advertising, AdWords, allows you to target potential customers that are already searching for your type of business.\u00a0 We call this \u201cpull marketing\u201d because the customer is coming to you on his or her own terms; you\u2019re not \u201cpushing\u201d a marketing message to them involuntarily.\u00a0 This typically yields a much higher [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5645","post","type-post","status-publish","format-standard","hentry","category-tt-biz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making an Impression with AdWords - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By: Chris Cummings Google\u2019s online advertising, AdWords, allows you to target potential customers that are already searching for your type of business.\u00a0 We call this \u201cpull marketing\u201d because the customer is coming to you on his or her own terms; you\u2019re not \u201cpushing\u201d a marketing message to them involuntarily.\u00a0 This typically yields a much higher return on your investment......READ MORE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/making-an-impression-with-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making an Impression with AdWords - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By: Chris Cummings Google\u2019s online advertising, AdWords, allows you to target potential customers that are already searching for your type of business.\u00a0 We call this \u201cpull marketing\u201d because the customer is coming to you on his or her own terms; 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