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EFT Loyalty Programs and Your Future - Smart Tan News<\/title>\n<meta name=\"description\" content=\"The March issue of Smart Tan magazine hit stores this week, with a cover story exploring how four successful tanning retailers have turned electronic fund transfer programs into full-out salon loyalty programs \u2014 and how that is changing the business. \u201cThe successful tanning retail operations of the future understand how to use EFT capability as just part of an overall salon loyalty program,\u201d Smart Tan Chairman Matt Russell said. \u201cSmart Tan will be working this year to help our members understand this and other aspects of salon marketing as part of a complete approach to running a successful tanning business.\u201d The March issue of Smart Tan Magazine also looks at text marketing programs \u2014 the marketing medium not only of the future, but of the present \u2014 and how to incorporate a powerful program in your business. 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