{"id":5839,"date":"2011-03-28T13:13:13","date_gmt":"2011-03-28T17:13:13","guid":{"rendered":"https:\/\/smarttan.com\/blog\/?p=5839"},"modified":"2011-03-28T13:13:13","modified_gmt":"2011-03-28T17:13:13","slug":"tell-a-story","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/tell-a-story\/","title":{"rendered":"Tell a Story"},"content":{"rendered":"<p>By: Chris Cummings<\/p>\n<p>Susan Boyle has sold more than 10 million records in a little over one year. That\u2019s quite the feat for anyone, let alone a single woman in her late 40s with no background in performing. So was it Boyle\u2019s amazing voice or stunning looks alone that sold those records? No, it was her story.<\/p>\n<p>Storytelling is a powerful marketing tool. When you bring people into your world, they connect with you on a level much deeper than what you can offer through a discount or promotion. They want your story to become part of their story<a href=\"http:\/\/smarttan.epubxpress.com\/link\/TANT\/2011\/vol26iss4\/92?s=0\" target=\"_blank\">&#8230;&#8230;.READ MORE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Chris Cummings Susan Boyle has sold more than 10 million records in a little over one year. That\u2019s quite the feat for anyone, let alone a single woman in her late 40s with no background in performing. So was it Boyle\u2019s amazing voice or stunning looks alone that sold those records? No, it was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5839","post","type-post","status-publish","format-standard","hentry","category-tt-biz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tell a Story - Smart Tan News<\/title>\n<meta name=\"description\" content=\"By: Chris Cummings Susan Boyle has sold more than 10 million records in a little over one year. That\u2019s quite the feat for anyone, let alone a single woman in her late 40s with no background in performing. So was it Boyle\u2019s amazing voice or stunning looks alone that sold those records? No, it was her story. Storytelling is a powerful marketing tool. When you bring people into your world, they connect with you on a level much deeper than what you can offer through a discount or promotion. They want your story to become part of their story.......READ MORE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/tell-a-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tell a Story - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"By: Chris Cummings Susan Boyle has sold more than 10 million records in a little over one year. That\u2019s quite the feat for anyone, let alone a single woman in her late 40s with no background in performing. So was it Boyle\u2019s amazing voice or stunning looks alone that sold those records? No, it was her story. 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