{"id":5847,"date":"2011-03-28T13:18:18","date_gmt":"2011-03-28T17:18:18","guid":{"rendered":"https:\/\/smarttan.com\/blog\/?p=5847"},"modified":"2011-03-28T13:18:18","modified_gmt":"2011-03-28T17:18:18","slug":"the-pitfalls-of-too-much-marketing","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/the-pitfalls-of-too-much-marketing\/","title":{"rendered":"The Pitfalls of Too Much Marketing"},"content":{"rendered":"

So you want to reach your customers. You send out marketing materials, then more, then more. Yet you still don’t receive the response you want. In fact the response is actually decreasing now, which instinctively makes you try harder. Is it possible to overly market? It sure is. This is actually a very detrimental activity for your business.<\/p>\n

When you decide to directly market to your prospects – whether it’s via social media and e-mail, or printed materials like direct mail pieces – be careful how you do it. It’s easy to cross the line into spamming and degrade your image……..READ MORE<\/a><\/p>\n

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So you want to reach your customers. You send out marketing materials, then more, then more. Yet you still don’t receive the response you want. In fact the response is actually decreasing now, which instinctively makes you try harder. Is it possible to overly market? It sure is. This is actually a very detrimental activity […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5847","post","type-post","status-publish","format-standard","hentry","category-tt-biz"],"yoast_head":"\nThe Pitfalls of Too Much Marketing - Smart Tan News<\/title>\n<meta name=\"description\" content=\"So you want to reach your customers. You send out marketing materials, then more, then more. Yet you still don't receive the response you want. In fact the response is actually decreasing now, which instinctively makes you try harder. Is it possible to overly market? It sure is. This is actually a very detrimental activity for your business. When you decide to directly market to your prospects - whether it's via social media and e-mail, or printed materials like direct mail pieces - be careful how you do it. It's easy to cross the line into spamming and degrade your image........READ MORE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/the-pitfalls-of-too-much-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pitfalls of Too Much Marketing - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"So you want to reach your customers. You send out marketing materials, then more, then more. Yet you still don't receive the response you want. In fact the response is actually decreasing now, which instinctively makes you try harder. Is it possible to overly market? It sure is. This is actually a very detrimental activity for your business. When you decide to directly market to your prospects - whether it's via social media and e-mail, or printed materials like direct mail pieces - be careful how you do it. It's easy to cross the line into spamming and degrade your image........READ MORE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/the-pitfalls-of-too-much-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-28T17:18:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/03\/sales_marketing.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-pitfalls-of-too-much-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-pitfalls-of-too-much-marketing\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"The Pitfalls of Too Much Marketing\",\"datePublished\":\"2011-03-28T17:18:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-pitfalls-of-too-much-marketing\/\"},\"wordCount\":109,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-pitfalls-of-too-much-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/03\/sales_marketing.jpg\",\"articleSection\":[\"Tanning Trends Extra\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-pitfalls-of-too-much-marketing\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/the-pitfalls-of-too-much-marketing\/\",\"name\":\"The Pitfalls of Too Much Marketing - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-pitfalls-of-too-much-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/the-pitfalls-of-too-much-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/03\/sales_marketing.jpg\",\"datePublished\":\"2011-03-28T17:18:18+00:00\",\"description\":\"So you want to reach your customers. You send out marketing materials, then more, then more. Yet you still don't receive the response you want. In fact the response is actually decreasing now, which instinctively makes you try harder. Is it possible to overly market? It sure is. This is actually a very detrimental activity for your business. When you decide to directly market to your prospects - whether it's via social media and e-mail, or printed materials like direct mail pieces - be careful how you do it. 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