{"id":6307,"date":"2011-07-01T12:53:28","date_gmt":"2011-07-01T16:53:28","guid":{"rendered":"https:\/\/smarttan.com\/blog\/?p=6307"},"modified":"2011-07-01T12:53:28","modified_gmt":"2011-07-01T16:53:28","slug":"what-swipe-fee-change-means-for-small-business","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/","title":{"rendered":"What Swipe Fee Change Means for Business"},"content":{"rendered":"<p>The Federal Reserve announced they have placed a cap on how much banks can charge businesses to swipe debit cards.  These fees, known as swipe or interchange fees, were costing businesses an average of 44 cents per swipe. The new rules set the cap at 21 cents, cutting the fee in half. <img decoding=\"async\" class=\"alignright size-full wp-image-6308\" title=\"shutterstock_11609845\" src=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/07\/shutterstock_11609845.jpg\" alt=\"shutterstock_11609845\" width=\"280\" height=\"147\" \/><\/p>\n<p>While this sounds good, it\u2019s not what many small business owners were expecting; the Federal Reserve had previously proposed a 12 cent cap.  Though it\u2019s a step in the right direction, for many small businesses it\u2019s not good enough.  From CNNMoney: \u201cOn a big-ticket item, a swipe fee is relatively negligible. But for lots of smaller purchases, the fees add up.\u201d<\/p>\n<p>Because there is no regulated minimum payment a customer must meet in order to swipe their card, many businesses find it hard to make a profit after the fees are paid.  Some retailers have even gone as far as to become a cash-only business in response.  Although this isn\u2019t feasible for everyone, the new cap may alleviate some of that burden.<\/p>\n<p>The hope is that the cap will somehow help stimulate the economy as some owners may use the savings to benefit the customer.  Prices may drop, and as a result people may buy more; but only time will tell.  In the meantime, now that banks won\u2019t be making as much from the debit card swipe fees, watch out for increasing bank fees.  According to CNNMoney, \u201cBanks will make it up someplace else.\u201d<\/p>\n<p>Read the entire CNNMoney article by clicking <a href=\" http:\/\/money.cnn.com\/2011\/06\/29\/smallbusiness\/small_business_card_fees\/\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Federal Reserve announced they have placed a cap on how much banks can charge businesses to swipe debit cards. These fees, known as swipe or interchange fees, were costing businesses an average of 44 cents per swipe. The new rules set the cap at 21 cents, cutting the fee in half. While this sounds [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6307","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Swipe Fee Change Means for Business - Smart Tan News<\/title>\n<meta name=\"description\" content=\"The Federal Reserve announced they have placed a cap on how much banks can charge businesses to swipe debit cards. These fees, known as swipe or interchange fees, were costing businesses an average of 44 cents per swipe. The new rules set the cap at 21 cents, cutting the fee in half.  While this sounds good, it\u2019s not what many small business owners were expecting; the Federal Reserve had previously proposed a 12 cent cap. Though it\u2019s a step in the right direction, for many small businesses it\u2019s not good enough. From CNNMoney: \u201cOn a big-ticket item, a swipe fee is relatively negligible. But for lots of smaller purchases, the fees add up.\u201d Because there is no regulated minimum payment a customer must meet in order to swipe their card, many businesses find it hard to make a profit after the fees are paid. Some retailers have even gone as far as to become a cash-only business in response. Although this isn\u2019t feasible for everyone, the new cap may alleviate some of that burden. The hope is that the cap will somehow help stimulate the economy as some owners may use the savings to benefit the customer. Prices may drop, and as a result people may buy more; but only time will tell. In the meantime, now that banks won\u2019t be making as much from the debit card swipe fees, watch out for increasing bank fees. According to CNNMoney, \u201cBanks will make it up someplace else.\u201d Read the entire CNNMoney article by clicking here\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Swipe Fee Change Means for Business - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"The Federal Reserve announced they have placed a cap on how much banks can charge businesses to swipe debit cards. These fees, known as swipe or interchange fees, were costing businesses an average of 44 cents per swipe. The new rules set the cap at 21 cents, cutting the fee in half.  While this sounds good, it\u2019s not what many small business owners were expecting; the Federal Reserve had previously proposed a 12 cent cap. Though it\u2019s a step in the right direction, for many small businesses it\u2019s not good enough. From CNNMoney: \u201cOn a big-ticket item, a swipe fee is relatively negligible. But for lots of smaller purchases, the fees add up.\u201d Because there is no regulated minimum payment a customer must meet in order to swipe their card, many businesses find it hard to make a profit after the fees are paid. Some retailers have even gone as far as to become a cash-only business in response. Although this isn\u2019t feasible for everyone, the new cap may alleviate some of that burden. The hope is that the cap will somehow help stimulate the economy as some owners may use the savings to benefit the customer. Prices may drop, and as a result people may buy more; but only time will tell. In the meantime, now that banks won\u2019t be making as much from the debit card swipe fees, watch out for increasing bank fees. According to CNNMoney, \u201cBanks will make it up someplace else.\u201d Read the entire CNNMoney article by clicking here\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-01T16:53:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/07\/shutterstock_11609845.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"What Swipe Fee Change Means for Business\",\"datePublished\":\"2011-07-01T16:53:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/\"},\"wordCount\":263,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/07\/shutterstock_11609845.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/\",\"name\":\"What Swipe Fee Change Means for Business - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/07\/shutterstock_11609845.jpg\",\"datePublished\":\"2011-07-01T16:53:28+00:00\",\"description\":\"The Federal Reserve announced they have placed a cap on how much banks can charge businesses to swipe debit cards. These fees, known as swipe or interchange fees, were costing businesses an average of 44 cents per swipe. The new rules set the cap at 21 cents, cutting the fee in half. While this sounds good, it\u2019s not what many small business owners were expecting; the Federal Reserve had previously proposed a 12 cent cap. Though it\u2019s a step in the right direction, for many small businesses it\u2019s not good enough. From CNNMoney: \u201cOn a big-ticket item, a swipe fee is relatively negligible. But for lots of smaller purchases, the fees add up.\u201d Because there is no regulated minimum payment a customer must meet in order to swipe their card, many businesses find it hard to make a profit after the fees are paid. Some retailers have even gone as far as to become a cash-only business in response. Although this isn\u2019t feasible for everyone, the new cap may alleviate some of that burden. The hope is that the cap will somehow help stimulate the economy as some owners may use the savings to benefit the customer. Prices may drop, and as a result people may buy more; but only time will tell. In the meantime, now that banks won\u2019t be making as much from the debit card swipe fees, watch out for increasing bank fees. According to CNNMoney, \u201cBanks will make it up someplace else.\u201d Read the entire CNNMoney article by clicking here\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#primaryimage\",\"url\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/07\/shutterstock_11609845.jpg\",\"contentUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/07\/shutterstock_11609845.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Swipe Fee Change Means for Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\",\"name\":\"smarttan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g\",\"caption\":\"smarttan\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Swipe Fee Change Means for Business - Smart Tan News","description":"The Federal Reserve announced they have placed a cap on how much banks can charge businesses to swipe debit cards. These fees, known as swipe or interchange fees, were costing businesses an average of 44 cents per swipe. The new rules set the cap at 21 cents, cutting the fee in half.  While this sounds good, it\u2019s not what many small business owners were expecting; the Federal Reserve had previously proposed a 12 cent cap. Though it\u2019s a step in the right direction, for many small businesses it\u2019s not good enough. From CNNMoney: \u201cOn a big-ticket item, a swipe fee is relatively negligible. But for lots of smaller purchases, the fees add up.\u201d Because there is no regulated minimum payment a customer must meet in order to swipe their card, many businesses find it hard to make a profit after the fees are paid. Some retailers have even gone as far as to become a cash-only business in response. Although this isn\u2019t feasible for everyone, the new cap may alleviate some of that burden. The hope is that the cap will somehow help stimulate the economy as some owners may use the savings to benefit the customer. Prices may drop, and as a result people may buy more; but only time will tell. In the meantime, now that banks won\u2019t be making as much from the debit card swipe fees, watch out for increasing bank fees. According to CNNMoney, \u201cBanks will make it up someplace else.\u201d Read the entire CNNMoney article by clicking here","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/","og_locale":"en_US","og_type":"article","og_title":"What Swipe Fee Change Means for Business - Smart Tan News","og_description":"The Federal Reserve announced they have placed a cap on how much banks can charge businesses to swipe debit cards. These fees, known as swipe or interchange fees, were costing businesses an average of 44 cents per swipe. The new rules set the cap at 21 cents, cutting the fee in half.  While this sounds good, it\u2019s not what many small business owners were expecting; the Federal Reserve had previously proposed a 12 cent cap. Though it\u2019s a step in the right direction, for many small businesses it\u2019s not good enough. From CNNMoney: \u201cOn a big-ticket item, a swipe fee is relatively negligible. But for lots of smaller purchases, the fees add up.\u201d Because there is no regulated minimum payment a customer must meet in order to swipe their card, many businesses find it hard to make a profit after the fees are paid. Some retailers have even gone as far as to become a cash-only business in response. Although this isn\u2019t feasible for everyone, the new cap may alleviate some of that burden. The hope is that the cap will somehow help stimulate the economy as some owners may use the savings to benefit the customer. Prices may drop, and as a result people may buy more; but only time will tell. In the meantime, now that banks won\u2019t be making as much from the debit card swipe fees, watch out for increasing bank fees. According to CNNMoney, \u201cBanks will make it up someplace else.\u201d Read the entire CNNMoney article by clicking here","og_url":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2011-07-01T16:53:28+00:00","og_image":[{"url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/07\/shutterstock_11609845.jpg","type":"","width":"","height":""}],"author":"smarttan","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/"},"author":{"name":"smarttan","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b"},"headline":"What Swipe Fee Change Means for Business","datePublished":"2011-07-01T16:53:28+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/"},"wordCount":263,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/07\/shutterstock_11609845.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/","url":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/","name":"What Swipe Fee Change Means for Business - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/07\/shutterstock_11609845.jpg","datePublished":"2011-07-01T16:53:28+00:00","description":"The Federal Reserve announced they have placed a cap on how much banks can charge businesses to swipe debit cards. These fees, known as swipe or interchange fees, were costing businesses an average of 44 cents per swipe. The new rules set the cap at 21 cents, cutting the fee in half. While this sounds good, it\u2019s not what many small business owners were expecting; the Federal Reserve had previously proposed a 12 cent cap. Though it\u2019s a step in the right direction, for many small businesses it\u2019s not good enough. From CNNMoney: \u201cOn a big-ticket item, a swipe fee is relatively negligible. But for lots of smaller purchases, the fees add up.\u201d Because there is no regulated minimum payment a customer must meet in order to swipe their card, many businesses find it hard to make a profit after the fees are paid. Some retailers have even gone as far as to become a cash-only business in response. Although this isn\u2019t feasible for everyone, the new cap may alleviate some of that burden. The hope is that the cap will somehow help stimulate the economy as some owners may use the savings to benefit the customer. Prices may drop, and as a result people may buy more; but only time will tell. In the meantime, now that banks won\u2019t be making as much from the debit card swipe fees, watch out for increasing bank fees. According to CNNMoney, \u201cBanks will make it up someplace else.\u201d Read the entire CNNMoney article by clicking here","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#primaryimage","url":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/07\/shutterstock_11609845.jpg","contentUrl":"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2011\/07\/shutterstock_11609845.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/what-swipe-fee-change-means-for-small-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"What Swipe Fee Change Means for Business"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b","name":"smarttan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60bebff64d4c62315967b9126de927b81d5a9d9511fd52f9dbe9e8b344149182?s=96&d=mm&r=g","caption":"smarttan"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttan\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/6307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=6307"}],"version-history":[{"count":0,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/6307\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=6307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=6307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=6307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}