{"id":7141,"date":"2011-11-18T12:59:52","date_gmt":"2011-11-18T17:59:52","guid":{"rendered":"https:\/\/www.smarttan.com\/news\/?p=7141"},"modified":"2011-11-18T14:25:00","modified_gmt":"2011-11-18T19:25:00","slug":"anchorage-salon-prepares-for-small-business-saturday","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/anchorage-salon-prepares-for-small-business-saturday\/","title":{"rendered":"Anchorage Salon Prepares for Small Business Saturday"},"content":{"rendered":"<p>Michelle Novy, owner of Run to the Sun Tanning Salon in Anchorage, Alaska, has decided to downplay Black Friday this year in order to make Small Business Saturday stand out. Novy will open the salon doors Saturday, Nov. 26 at 9am, one hour earlier than normal, and offer prizes and huge discounts to customers throughout the day.<\/p>\n<p>The purpose of Small Business Saturday is to encourage shoppers to support local businesses in an attempt to energize the economy.<a rel=\"attachment wp-att-7147\" href=\"https:\/\/www.smarttan.com\/news\/index.php\/anchorage-salon-prepares-for-small-business-saturday\/small-business-saturday-2011-2\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-7147\" title=\"Small-Business-Saturday-2011\" src=\"https:\/\/www.smarttan.com\/news\/wp-content\/uploads\/2011\/11\/Small-Business-Saturday-20111.jpg\" alt=\"\" width=\"279\" height=\"214\" \/><\/a><\/p>\n<p>\u201cI put on big events all year round. I usually go a bit overboard with it, too\u201d jokes Novy. \u201cFor Small Business Saturday, we\u2019ll have several discounts that change throughout the day, with 9-10am providing the largest discounts. But we\u2019ll have prizes all day for our customers, like bogo tanning packages, gift certificates and several lotion prizes.\u201d<\/p>\n<p>Novy and Whitney Heskett, a salon employee, browse sites like SnapRetail.com to get ideas for their various events, which they begin promoting on Facebook and within the salon weeks ahead of time. This year, Heskett joined SmallBusinessSaturday.com, a site established in 2010 to promote small businesses the Saturday after Thanksgiving.<\/p>\n<p>By joining the site, Run to the Sun was awarded $100 in free advertising materials, which includes in-store signage, email marketing materials, and small business badges \u2013 cardboard circles that customers complete when they make a purchase and are hung throughout the salon to show their support for their local small business.<\/p>\n<p>Novy\u2019s hope is that she can get others in her community to also support the event. \u201cThis is different because I\u2019m not just promoting my salon, I\u2019m promoting small businesses to my community,\u201d says Novy. \u201cIt\u2019s a lot of work to get events like this started, so having support from our neighboring businesses makes it a lot less overwhelming.\u201d<\/p>\n<p>In order to do that, Run to the Sun is changing the way local clients view one of the busiest shopping weekends of the year by making it less of a shopping chore and more like a celebration.<\/p>\n<p>\u201cWe\u2019re turning Small Business Saturday into a party. Everything is going to be decorated in blue and white, just like the Small Business Saturday logos,\u201d says Heskett. \u201cWe\u2019re making it like a party not only to show our clients how enthusiastic we are about it, but how they and other local businesses should be enthused about it too.\u201d<\/p>\n<p>To learn more about Run to the Sun Tanning Salon, visit their website at <a href=\"http:\/\/runtothesunak.com\/\">RuntotheSunAK.com<\/a>. Also click on a link to their Facebook Page to see some of their advertising.<\/p>\n<p>To learn more about Small Business Saturday and join the movement, visit <a href=\"http:\/\/smallbusinesssaturday.com\/\">SmallBusinessSaturday.com<\/a>.<\/p>\n<p><em>Is your Smart Tan member salon doing something special for the holiday season and you want us to know about it? Contact Nicole at NicoleH@SmartTan.com and let her know the details.<\/em><strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michelle Novy, owner of Run to the Sun Tanning Salon in Anchorage, Alaska, has decided to downplay Black Friday this year in order to make Small Business Saturday stand out. Novy will open the salon doors Saturday, Nov. 26 at 9am, one hour earlier than normal, and offer prizes and huge discounts to customers throughout [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7141","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anchorage Salon Prepares for Small Business Saturday - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Michelle Novy, owner of Run to the Sun Tanning Salon in Anchorage, Alaska, has decided to downplay Black Friday in order to make Small Business Saturday stand out. Novy will open the salon doors Saturday, Nov. 26 at 9am, one hour earlier than normal, and offer prizes and huge discounts to customers throughout the day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/anchorage-salon-prepares-for-small-business-saturday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anchorage Salon Prepares for Small Business Saturday - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Michelle Novy, owner of Run to the Sun Tanning Salon in Anchorage, Alaska, has decided to downplay Black Friday in order to make Small Business Saturday stand out. Novy will open the salon doors Saturday, Nov. 26 at 9am, one hour earlier than normal, and offer prizes and huge discounts to customers throughout the day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/anchorage-salon-prepares-for-small-business-saturday\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-18T17:59:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-11-18T19:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smarttan.com\/news\/wp-content\/uploads\/2011\/11\/Small-Business-Saturday-20111.jpg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/anchorage-salon-prepares-for-small-business-saturday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/anchorage-salon-prepares-for-small-business-saturday\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Anchorage Salon Prepares for Small Business Saturday\",\"datePublished\":\"2011-11-18T17:59:52+00:00\",\"dateModified\":\"2011-11-18T19:25:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/anchorage-salon-prepares-for-small-business-saturday\/\"},\"wordCount\":484,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/anchorage-salon-prepares-for-small-business-saturday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smarttan.com\/news\/wp-content\/uploads\/2011\/11\/Small-Business-Saturday-20111.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/anchorage-salon-prepares-for-small-business-saturday\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/anchorage-salon-prepares-for-small-business-saturday\/\",\"name\":\"Anchorage Salon Prepares for Small Business Saturday - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/anchorage-salon-prepares-for-small-business-saturday\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/anchorage-salon-prepares-for-small-business-saturday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smarttan.com\/news\/wp-content\/uploads\/2011\/11\/Small-Business-Saturday-20111.jpg\",\"datePublished\":\"2011-11-18T17:59:52+00:00\",\"dateModified\":\"2011-11-18T19:25:00+00:00\",\"description\":\"Michelle Novy, owner of Run to the Sun Tanning Salon in Anchorage, Alaska, has decided to downplay Black Friday in order to make Small Business Saturday stand out. 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