{"id":7412,"date":"2011-12-30T04:00:18","date_gmt":"2011-12-30T09:00:18","guid":{"rendered":"https:\/\/www.smarttan.com\/news\/index.php\/top-stories-of-2011optimism-still-rules-tanning-market\/"},"modified":"2011-12-28T23:20:51","modified_gmt":"2011-12-29T04:20:51","slug":"top-stories-of-2011optimism-still-rules-tanning-market","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/top-stories-of-2011optimism-still-rules-tanning-market\/","title":{"rendered":"Top Stories of 2011:<\/br>Optimism Still Rules Tanning Market"},"content":{"rendered":"<p><em>Faced with a tepid economy, changing business conditions, Sun Scare marketing and myriad other challenges, the tanning market continued to show its resilience and character in 2011, with an overwhelming number of tanning business leaders continuing to remain optimistic about 2012 and beyond.<\/em><\/p>\n<p><em> An uptick in tanning equipment orders in late 2011 \u2014 first seen at Smart Tan\u2019s Downtown Nashville convention in October \u2014 was a tangible sign that optimism is translating into continued investment into the future of the professional tanning market. And poll after poll showed that tanning business leaders agree \u2014 the market\u2019s future is bright.<\/em><\/p>\n<p><em> A December SmartTan.com poll cinched it: 71 percent said they feel better about the future of the market in December 2011 than they did in December 2010:<\/em><\/p>\n<p>More than seven out of 10 tanning facility owners say they feel better about the future of tanning at the end of 2011 than they did a year ago, according to the results of a SmartTan.com poll conducted this month.<\/p>\n<p><a rel=\"attachment wp-att-7290\" href=\"https:\/\/www.smarttan.com\/news\/index.php\/optimism-still-rules-tanning-market\/2011-12-16-poll\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7290\" title=\"2011-12-16-Poll\" src=\"https:\/\/www.smarttan.com\/news\/wp-content\/uploads\/2011\/12\/2011-12-16-Poll.jpg\" alt=\"\" width=\"383\" height=\"162\" \/><\/a><\/p>\n<p>According to the poll, 71 percent feel more positive about the future of the tanning market today as compared to a year ago. Only 29 percent felt less-optimistic. Those results are consistent with a similar poll from June.<\/p>\n<p>\u201cThe number of stores succeeding today, along with indications that tanning retailers are once again ramping up for increased business, is underscoring a real sense of optimism in the market,\u201d Smart Tan Vice President Joseph Levy said. \u201cA lot of people are looking for good things from the market in 2012. It\u2019s going to be an exciting year.\u201d<\/p>\n<h2 style=\"text-align: center;\"><strong> Happy New Year<br \/>\nfrom all of us<br \/>\nat Smart Tan! <\/strong><\/h2>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faced with a tepid economy, changing business conditions, Sun Scare marketing and myriad other challenges, the tanning market continued to show its resilience and character in 2011, with an overwhelming number of tanning business leaders continuing to remain optimistic about 2012 and beyond. An uptick in tanning equipment orders in late 2011 \u2014 first seen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7412","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimism Still Rules Tanning Market - Smart Tan News<\/title>\n<meta name=\"description\" content=\"More than seven out of 10 tanning facility owners say they feel better about the future of tanning at the end of 2011 than they did a year ago, according to the results of a SmartTan.com poll conducted this month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/top-stories-of-2011optimism-still-rules-tanning-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimism Still Rules Tanning Market - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"More than seven out of 10 tanning facility owners say they feel better about the future of tanning at the end of 2011 than they did a year ago, according to the results of a SmartTan.com poll conducted this month.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/top-stories-of-2011optimism-still-rules-tanning-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-30T09:00:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smarttan.com\/news\/wp-content\/uploads\/2011\/12\/2011-12-16-Poll.jpg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/top-stories-of-2011optimism-still-rules-tanning-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/top-stories-of-2011optimism-still-rules-tanning-market\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Top Stories of 2011:Optimism Still Rules Tanning Market\",\"datePublished\":\"2011-12-30T09:00:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/top-stories-of-2011optimism-still-rules-tanning-market\/\"},\"wordCount\":272,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/top-stories-of-2011optimism-still-rules-tanning-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smarttan.com\/news\/wp-content\/uploads\/2011\/12\/2011-12-16-Poll.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/top-stories-of-2011optimism-still-rules-tanning-market\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/top-stories-of-2011optimism-still-rules-tanning-market\/\",\"name\":\"Optimism Still Rules Tanning Market - 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