{"id":7824,"date":"2012-01-23T11:14:27","date_gmt":"2012-01-23T16:14:27","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=7824"},"modified":"2012-01-27T11:20:51","modified_gmt":"2012-01-27T16:20:51","slug":"du-soleil-tanning-studio-smart-tan-member-of-the-month","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/","title":{"rendered":"du soleil Tanning Studio, Smart Tan Canada Member of the Month"},"content":{"rendered":"

<\/strong>Check out some exc <\/strong>lusive interview content and pictures not featured in Smart Tan Magazine.<\/p>\n

\"\"<\/a><\/strong><\/p>\n

<\/strong><\/p>\n

 <\/p>\n

Jonelle Easter and Brad Jacques of du soleil Tanning Studio<\/p>\n

Kemptville, ON and Smiths Falls, ON<\/p>\n

 <\/p>\n

Q: What is the essential piece of advice you have for owners wanting to expand their business?<\/strong><\/p>\n

<\/strong>A: <\/strong>For us, expanding was a matter of being sure our first studio was established before expanding to another one. You have to have a certain amount of expanding clientele to be sure what a good location will be. If you don\u2019t have a great location, clients won\u2019t see you and they won\u2019t come. Our Kemptville location is on a main highway and Smiths Falls is downtown so they are both very visible. And you have to be ready to work. I ran the Sm <\/strong>iths Falls location by myself for a while \u2013 and I was pregnant. There are so many things that go into owning your own business, but if you\u2019re willing to put in the time and the effort that goes along with servicing two locations it\u2019ll be a great investment.\"\"<\/a><\/strong><\/p>\n

Q: Do you have a sunless tanning booth?<\/strong> <\/strong><\/p>\n

A: <\/strong>We do at our Smiths Falls location, but that really isn\u2019t a huge draw for customers yet. It\u2019s usually a big draw for special occasions when a customer needs a tan quickly. The best selling sunless products we offer are instant self-tanners from Norvell. If you don\u2019t like the way it looks it washes right off and that makes them more willing to try it. And we can show them the proper way to apply it. A lot of customers are turned off by the self-tanners because they don\u2019t know how to apply it correctly and they get streaks or spots, so we\u2019re really able to set them in the right direction.<\/p>\n

\"\"<\/a>Q: What are some of the things your salon has done to combat Sun Scare?<\/strong><\/p>\n

A: <\/strong>We really advocate education. For us, training ourselves and our employees has been so huge because we can pass a positive indoor tanning message on to our clients. We have Smart Tan brochures in the lobby, we have the lobby video and posters up around the studio and in the rooms. If anyone asks us any questions they\u2019re mostly about the negative press that\u2019s been going around. They\u2019re afraid because the Sun Scare message is everywhere, so we make them feel better about their decision to tan moderately because we\u2019re so educated, therefore confident. No question is silly or strange, we welcome them all.<\/p>\n","protected":false},"excerpt":{"rendered":"

Check out some exc lusive interview content and pictures not featured in Smart Tan Magazine.   Jonelle Easter and Brad Jacques of du soleil Tanning Studio Kemptville, ON and Smiths Falls, ON   Q: What is the essential piece of advice you have for owners wanting to expand their business? A: For us, expanding was […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-7824","post","type-post","status-publish","format-standard","hentry","category-magazine-web-exclusive"],"yoast_head":"\ndu soleil Tanning Studio, Smart Tan Canada Member of the Month - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Check out some exc lusive interview content and pictures not featured in Smart Tan Magazine.   Jonelle Easter and Brad Jacques of du soleil Tanning Studio Kemptville, ON and Smiths Falls, ON   Q: What is the essential piece of advice you have for owners wanting to expand their business? A: For us, expanding was a matter of being sure our first studio was established before expanding to another one. You have to have a certain amount of expanding clientele to be sure what a good location will be. If you don\u2019t have a great location, clients won\u2019t see you and they won\u2019t come. Our Kemptville location is on a main highway and Smiths Falls is downtown so they are both very visible. And you have to be ready to work. I ran the Sm iths Falls location by myself for a while \u2013 and I was pregnant. There are so many things that go into owning your own business, but if you\u2019re willing to put in the time and the effort that goes along with servicing two locations it\u2019ll be a great investment. Q: Do you have a sunless tanning booth? A: We do at our Smiths Falls location, but that really isn\u2019t a huge draw for customers yet. It\u2019s usually a big draw for special occasions when a customer needs a tan quickly. The best selling sunless products we offer are instant self-tanners from Norvell. If you don\u2019t like the way it looks it washes right off and that makes them more willing to try it. And we can show them the proper way to apply it. A lot of customers are turned off by the self-tanners because they don\u2019t know how to apply it correctly and they get streaks or spots, so we\u2019re really able to set them in the right direction. Q: What are some of the things your salon has done to combat Sun Scare? A: We really advocate education. For us, training ourselves and our employees has been so huge because we can pass a positive indoor tanning message on to our clients. We have Smart Tan brochures in the lobby, we have the lobby video and posters up around the studio and in the rooms. If anyone asks us any questions they\u2019re mostly about the negative press that\u2019s been going around. They\u2019re afraid because the Sun Scare message is everywhere, so we make them feel better about their decision to tan moderately because we\u2019re so educated, therefore confident. No question is silly or strange, we welcome them all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"du soleil Tanning Studio, Smart Tan Canada Member of the Month - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Check out some exc lusive interview content and pictures not featured in Smart Tan Magazine.   Jonelle Easter and Brad Jacques of du soleil Tanning Studio Kemptville, ON and Smiths Falls, ON   Q: What is the essential piece of advice you have for owners wanting to expand their business? A: For us, expanding was a matter of being sure our first studio was established before expanding to another one. You have to have a certain amount of expanding clientele to be sure what a good location will be. If you don\u2019t have a great location, clients won\u2019t see you and they won\u2019t come. Our Kemptville location is on a main highway and Smiths Falls is downtown so they are both very visible. And you have to be ready to work. I ran the Sm iths Falls location by myself for a while \u2013 and I was pregnant. There are so many things that go into owning your own business, but if you\u2019re willing to put in the time and the effort that goes along with servicing two locations it\u2019ll be a great investment. Q: Do you have a sunless tanning booth? A: We do at our Smiths Falls location, but that really isn\u2019t a huge draw for customers yet. It\u2019s usually a big draw for special occasions when a customer needs a tan quickly. The best selling sunless products we offer are instant self-tanners from Norvell. If you don\u2019t like the way it looks it washes right off and that makes them more willing to try it. And we can show them the proper way to apply it. A lot of customers are turned off by the self-tanners because they don\u2019t know how to apply it correctly and they get streaks or spots, so we\u2019re really able to set them in the right direction. Q: What are some of the things your salon has done to combat Sun Scare? A: We really advocate education. For us, training ourselves and our employees has been so huge because we can pass a positive indoor tanning message on to our clients. We have Smart Tan brochures in the lobby, we have the lobby video and posters up around the studio and in the rooms. If anyone asks us any questions they\u2019re mostly about the negative press that\u2019s been going around. They\u2019re afraid because the Sun Scare message is everywhere, so we make them feel better about their decision to tan moderately because we\u2019re so educated, therefore confident. No question is silly or strange, we welcome them all.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-23T16:14:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-01-27T16:20:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/01\/IMG00396-20111104-11531.jpg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"du soleil Tanning Studio, Smart Tan Canada Member of the Month\",\"datePublished\":\"2012-01-23T16:14:27+00:00\",\"dateModified\":\"2012-01-27T16:20:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/\"},\"wordCount\":449,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/01\/IMG00396-20111104-11531.jpg\",\"articleSection\":[\"Magazine Web Exclusive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/\",\"name\":\"du soleil Tanning Studio, Smart Tan Canada Member of the Month - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/01\/IMG00396-20111104-11531.jpg\",\"datePublished\":\"2012-01-23T16:14:27+00:00\",\"dateModified\":\"2012-01-27T16:20:51+00:00\",\"description\":\"Check out some exc lusive interview content and pictures not featured in Smart Tan Magazine.   Jonelle Easter and Brad Jacques of du soleil Tanning Studio Kemptville, ON and Smiths Falls, ON   Q: What is the essential piece of advice you have for owners wanting to expand their business? 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The best selling sunless products we offer are instant self-tanners from Norvell. If you don\u2019t like the way it looks it washes right off and that makes them more willing to try it. And we can show them the proper way to apply it. A lot of customers are turned off by the self-tanners because they don\u2019t know how to apply it correctly and they get streaks or spots, so we\u2019re really able to set them in the right direction. Q: What are some of the things your salon has done to combat Sun Scare? A: We really advocate education. For us, training ourselves and our employees has been so huge because we can pass a positive indoor tanning message on to our clients. We have Smart Tan brochures in the lobby, we have the lobby video and posters up around the studio and in the rooms. If anyone asks us any questions they\u2019re mostly about the negative press that\u2019s been going around. 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The best selling sunless products we offer are instant self-tanners from Norvell. If you don\u2019t like the way it looks it washes right off and that makes them more willing to try it. And we can show them the proper way to apply it. A lot of customers are turned off by the self-tanners because they don\u2019t know how to apply it correctly and they get streaks or spots, so we\u2019re really able to set them in the right direction. Q: What are some of the things your salon has done to combat Sun Scare? A: We really advocate education. For us, training ourselves and our employees has been so huge because we can pass a positive indoor tanning message on to our clients. We have Smart Tan brochures in the lobby, we have the lobby video and posters up around the studio and in the rooms. If anyone asks us any questions they\u2019re mostly about the negative press that\u2019s been going around. 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A: For us, expanding was a matter of being sure our first studio was established before expanding to another one. You have to have a certain amount of expanding clientele to be sure what a good location will be. If you don\u2019t have a great location, clients won\u2019t see you and they won\u2019t come. Our Kemptville location is on a main highway and Smiths Falls is downtown so they are both very visible. And you have to be ready to work. I ran the Sm iths Falls location by myself for a while \u2013 and I was pregnant. There are so many things that go into owning your own business, but if you\u2019re willing to put in the time and the effort that goes along with servicing two locations it\u2019ll be a great investment. Q: Do you have a sunless tanning booth? A: We do at our Smiths Falls location, but that really isn\u2019t a huge draw for customers yet. It\u2019s usually a big draw for special occasions when a customer needs a tan quickly. The best selling sunless products we offer are instant self-tanners from Norvell. If you don\u2019t like the way it looks it washes right off and that makes them more willing to try it. And we can show them the proper way to apply it. A lot of customers are turned off by the self-tanners because they don\u2019t know how to apply it correctly and they get streaks or spots, so we\u2019re really able to set them in the right direction. Q: What are some of the things your salon has done to combat Sun Scare? A: We really advocate education. For us, training ourselves and our employees has been so huge because we can pass a positive indoor tanning message on to our clients. We have Smart Tan brochures in the lobby, we have the lobby video and posters up around the studio and in the rooms. If anyone asks us any questions they\u2019re mostly about the negative press that\u2019s been going around. They\u2019re afraid because the Sun Scare message is everywhere, so we make them feel better about their decision to tan moderately because we\u2019re so educated, therefore confident. No question is silly or strange, we welcome them all.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/#primaryimage","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/01\/IMG00396-20111104-11531.jpg","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/01\/IMG00396-20111104-11531.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/du-soleil-tanning-studio-smart-tan-member-of-the-month\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"du soleil Tanning Studio, Smart Tan Canada Member of the Month"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/7824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=7824"}],"version-history":[{"count":5,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/7824\/revisions"}],"predecessor-version":[{"id":7886,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/7824\/revisions\/7886"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=7824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=7824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=7824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}