{"id":786,"date":"2008-05-28T03:59:30","date_gmt":"2008-05-28T07:59:30","guid":{"rendered":"https:\/\/smarttan.com\/blog\/index.php\/tanning-businesses-split-on-advertising-approach-2\/"},"modified":"2008-05-28T03:59:30","modified_gmt":"2008-05-28T07:59:30","slug":"tanning-businesses-split-on-advertising-approach-2","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach-2\/","title":{"rendered":"Tanning businesses split on advertising approach"},"content":{"rendered":"<p>Half of all indoor tanning businesses maintained or increased their advertising budgets this year, while the other half cut their ad budgets, according to a SmartTan.com poll completed last week.<\/p>\n<p><!--more--><a href=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/05\/2008-05-27-ups-and-downs-tanningnews-copy.jpg\" title=\"2008-05-27-ups-and-downs-tanningnews-copy.jpg\"><img decoding=\"async\" src=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/05\/2008-05-27-ups-and-downs-tanningnews-copy.thumbnail.jpg\" style=\"margin: 5px 10px 5px 0px\" alt=\"2008-05-27-ups-and-downs-tanningnews-copy.jpg\" align=\"left\" hspace=\"10\" vspace=\"5\" \/><\/a>According to the poll, which was not scientific, 21 percent of tanning businesses increased their ad budgets this season \u2013 just more than one in five. \u201cThis is consistent with other business polls we\u2019ve conducted this year \u2013 reflecting the fact that many tanning businesses have positioned themselves to operate in challenging economic times,\u201d Smart Tan Vice President Joseph Levy said. \u201cIt is another sign that there are more well-managed professional tanning businesses today.\u201d<\/p>\n<p>Half of tanning businesses reduced their advertising budgets this year, according to the poll.<\/p>\n<p>\u201cThere are several ways to read that,\u201d Levy said. \u201cSome may be sharpening their pencils, getting more exposure with less-expensive advertising options, such as co-operative opportunities. And we\u2019re sure some just cut back to reduce their overhead.\u201d<\/p>\n<p><a href=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/05\/2008-05-27-ups-and-downs1.jpg\" title=\"2008-05-27-ups-and-downs1.jpg\"><img decoding=\"async\" src=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/05\/2008-05-27-ups-and-downs1.jpg\" alt=\"2008-05-27-ups-and-downs1.jpg\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Half of all indoor tanning businesses maintained or increased their advertising budgets this year, while the other half cut their ad budgets, according to a SmartTan.com poll completed last week.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-786","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tanning businesses split on advertising approach - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Half of all indoor tanning businesses maintained or increased their advertising budgets this year, while the other half cut their ad budgets, according to a SmartTan.com poll completed last week. According to the poll, which was not scientific, 21 percent of tanning businesses increased their ad budgets this season \u2013 just more than one in five. \u201cThis is consistent with other business polls we\u2019ve conducted this year \u2013 reflecting the fact that many tanning businesses have positioned themselves to operate in challenging economic times,\u201d Smart Tan Vice President Joseph Levy said. \u201cIt is another sign that there are more well-managed professional tanning businesses today.\u201d Half of tanning businesses reduced their advertising budgets this year, according to the poll. \u201cThere are several ways to read that,\u201d Levy said. \u201cSome may be sharpening their pencils, getting more exposure with less-expensive advertising options, such as co-operative opportunities. And we\u2019re sure some just cut back to reduce their overhead.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tanning businesses split on advertising approach - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Half of all indoor tanning businesses maintained or increased their advertising budgets this year, while the other half cut their ad budgets, according to a SmartTan.com poll completed last week. According to the poll, which was not scientific, 21 percent of tanning businesses increased their ad budgets this season \u2013 just more than one in five. \u201cThis is consistent with other business polls we\u2019ve conducted this year \u2013 reflecting the fact that many tanning businesses have positioned themselves to operate in challenging economic times,\u201d Smart Tan Vice President Joseph Levy said. \u201cIt is another sign that there are more well-managed professional tanning businesses today.\u201d Half of tanning businesses reduced their advertising budgets this year, according to the poll. \u201cThere are several ways to read that,\u201d Levy said. \u201cSome may be sharpening their pencils, getting more exposure with less-expensive advertising options, such as co-operative opportunities. And we\u2019re sure some just cut back to reduce their overhead.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2008-05-28T07:59:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/05\/2008-05-27-ups-and-downs-tanningnews-copy.thumbnail.jpg\" \/>\n<meta name=\"author\" content=\"smarttan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach-2\/\"},\"author\":{\"name\":\"smarttan\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/4191f4b1131c0a37b4fd39f876771e7b\"},\"headline\":\"Tanning businesses split on advertising approach\",\"datePublished\":\"2008-05-28T07:59:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach-2\/\"},\"wordCount\":161,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/05\/2008-05-27-ups-and-downs-tanningnews-copy.thumbnail.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach-2\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach-2\/\",\"name\":\"Tanning businesses split on advertising approach - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/tanning-businesses-split-on-advertising-approach-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/blog\/wp-content\/uploads\/2008\/05\/2008-05-27-ups-and-downs-tanningnews-copy.thumbnail.jpg\",\"datePublished\":\"2008-05-28T07:59:30+00:00\",\"description\":\"Half of all indoor tanning businesses maintained or increased their advertising budgets this year, while the other half cut their ad budgets, according to a SmartTan.com poll completed last week. According to the poll, which was not scientific, 21 percent of tanning businesses increased their ad budgets this season \u2013 just more than one in five. \u201cThis is consistent with other business polls we\u2019ve conducted this year \u2013 reflecting the fact that many tanning businesses have positioned themselves to operate in challenging economic times,\u201d Smart Tan Vice President Joseph Levy said. \u201cIt is another sign that there are more well-managed professional tanning businesses today.\u201d Half of tanning businesses reduced their advertising budgets this year, according to the poll. \u201cThere are several ways to read that,\u201d Levy said. \u201cSome may be sharpening their pencils, getting more exposure with less-expensive advertising options, such as co-operative opportunities. 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