{"id":8003,"date":"2012-02-01T09:14:44","date_gmt":"2012-02-01T14:14:44","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=8003"},"modified":"2012-02-01T09:14:44","modified_gmt":"2012-02-01T14:14:44","slug":"australian-sands-smart-tans-february-member-of-the-month","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/australian-sands-smart-tans-february-member-of-the-month\/","title":{"rendered":"Australian Sands, Smart Tan’s February Member of the Month"},"content":{"rendered":"

Danita Sauerwein became owner of Australian Sands Tanning resort in March 2007, just before the chaos of the recession hit. Read on for an exclusive look at the strategies that helped her navigate through tough times.<\/p>\n

\"\"<\/a><\/p>\n

Q: What challenges have you faced during the course of owning the salon, and how have you overcome them? <\/strong><\/p>\n

A:<\/strong> I would say that the biggest challenge has been the economy. When the economy went bad, most people stopped spending. Businesses started cutting expenses and doing less advertising. We did the opposite \u2013 we advertised more, which has helped to get us through it. It was unfortunate that we opened around the time everything was happening.<\/p>\n

\"\"<\/a><\/strong><\/strong><\/p>\n

Q: Do you collaborate with any other businesses? <\/strong><\/p>\n

A:<\/strong> Yes. One of our clients opened a hair salon. She stopped in and told us she was open, we set up a cross promotion: We put up info about her business and set up a drawing for her hair salon. We drew a clients name for a free haircut. In exchange, we gave away one month of tanning at her salon.<\/p>\n

I also have a friend that opened a restaurant. We cross-promoted with him by giving away a free month of tanning to his customers and a $20 restaurant gift card to our customers. But that time, we put up a sheet and had people sign up for the giveaway via email. That benefitted us because we got more people for the email list, too.<\/p>\n

Q: How did you make an impact with sunless services and products? <\/strong><\/p>\n

A: <\/strong>When I first started airbrushing, I went to local nail and hair salons to give away coupons to the manager. They\u2019d get one free airbrush and four vouchers for $1\"\"<\/a>0 off airbrushing that they could hand out to employees. I said that we didn\u2019t expect them to tell their clients about us if they didn\u2019t have the opportunity to try it out firsthand.<\/p>\n

When the employees and clients came into the salon, we\u2019d give them another free airbrush session \u2013 my business tripled. I think that I\u2019ve gained a few clients that we would not have had otherwise, but we\u2019ve also been able to offer a service for those that were in a hurry.<\/p>\n","protected":false},"excerpt":{"rendered":"

Danita Sauerwein became owner of Australian Sands Tanning resort in March 2007, just before the chaos of the recession hit. Read on for an exclusive look at the strategies that helped her navigate through tough times. Q: What challenges have you faced during the course of owning the salon, and how have you overcome them? […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-8003","post","type-post","status-publish","format-standard","hentry","category-magazine-web-exclusive"],"yoast_head":"\nAustralian Sands, Smart Tan's February Member of the Month - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Danita Sauerwein became owner of Australian Sands Tanning resort in March 2007, just before the chaos of the recession hit. Read on for an exclusive look at the strategies that helped her navigate through tough times. Q: What challenges have you faced during the course of owning the salon, and how have you overcome them? A: I would say that the biggest challenge has been the economy. When the economy went bad, most people stopped spending. Businesses started cutting expenses and doing less advertising. We did the opposite \u2013 we advertised more, which has helped to get us through it. It was unfortunate that we opened around the time everything was happening. Q: Do you collaborate with any other businesses? A: Yes. One of our clients opened a hair salon. She stopped in and told us she was open, we set up a cross promotion: We put up info about her business and set up a drawing for her hair salon. We drew a clients name for a free haircut. In exchange, we gave away one month of tanning at her salon. I also have a friend that opened a restaurant. We cross-promoted with him by giving away a free month of tanning to his customers and a $20 restaurant gift card to our customers. But that time, we put up a sheet and had people sign up for the giveaway via email. That benefitted us because we got more people for the email list, too. Q: How did you make an impact with sunless services and products? A: When I first started airbrushing, I went to local nail and hair salons to give away coupons to the manager. They\u2019d get one free airbrush and four vouchers for $10 off airbrushing that they could hand out to employees. I said that we didn\u2019t expect them to tell their clients about us if they didn\u2019t have the opportunity to try it out firsthand. When the employees and clients came into the salon, we\u2019d give them another free airbrush session \u2013 my business tripled. I think that I\u2019ve gained a few clients that we would not have had otherwise, but we\u2019ve also been able to offer a service for those that were in a hurry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/australian-sands-smart-tans-february-member-of-the-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Australian Sands, Smart Tan's February Member of the Month - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Danita Sauerwein became owner of Australian Sands Tanning resort in March 2007, just before the chaos of the recession hit. Read on for an exclusive look at the strategies that helped her navigate through tough times. Q: What challenges have you faced during the course of owning the salon, and how have you overcome them? A: I would say that the biggest challenge has been the economy. When the economy went bad, most people stopped spending. Businesses started cutting expenses and doing less advertising. We did the opposite \u2013 we advertised more, which has helped to get us through it. It was unfortunate that we opened around the time everything was happening. Q: Do you collaborate with any other businesses? A: Yes. One of our clients opened a hair salon. She stopped in and told us she was open, we set up a cross promotion: We put up info about her business and set up a drawing for her hair salon. We drew a clients name for a free haircut. In exchange, we gave away one month of tanning at her salon. I also have a friend that opened a restaurant. We cross-promoted with him by giving away a free month of tanning to his customers and a $20 restaurant gift card to our customers. But that time, we put up a sheet and had people sign up for the giveaway via email. That benefitted us because we got more people for the email list, too. Q: How did you make an impact with sunless services and products? A: When I first started airbrushing, I went to local nail and hair salons to give away coupons to the manager. They\u2019d get one free airbrush and four vouchers for $10 off airbrushing that they could hand out to employees. I said that we didn\u2019t expect them to tell their clients about us if they didn\u2019t have the opportunity to try it out firsthand. When the employees and clients came into the salon, we\u2019d give them another free airbrush session \u2013 my business tripled. I think that I\u2019ve gained a few clients that we would not have had otherwise, but we\u2019ve also been able to offer a service for those that were in a hurry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/australian-sands-smart-tans-february-member-of-the-month\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-01T14:14:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/Salon_2012_SmartTan-041411.jpg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/australian-sands-smart-tans-february-member-of-the-month\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/australian-sands-smart-tans-february-member-of-the-month\\\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/person\\\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Australian Sands, Smart Tan’s February Member of the Month\",\"datePublished\":\"2012-02-01T14:14:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/australian-sands-smart-tans-february-member-of-the-month\\\/\"},\"wordCount\":383,\"publisher\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/australian-sands-smart-tans-february-member-of-the-month\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarttan.com\\\/news\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/Salon_2012_SmartTan-041411.jpg\",\"articleSection\":[\"Magazine Web Exclusive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/australian-sands-smart-tans-february-member-of-the-month\\\/\",\"url\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/australian-sands-smart-tans-february-member-of-the-month\\\/\",\"name\":\"Australian Sands, Smart Tan's February Member of the Month - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/australian-sands-smart-tans-february-member-of-the-month\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/australian-sands-smart-tans-february-member-of-the-month\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarttan.com\\\/news\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/Salon_2012_SmartTan-041411.jpg\",\"datePublished\":\"2012-02-01T14:14:44+00:00\",\"description\":\"Danita Sauerwein became owner of Australian Sands Tanning resort in March 2007, just before the chaos of the recession hit. 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Read on for an exclusive look at the strategies that helped her navigate through tough times. Q: What challenges have you faced during the course of owning the salon, and how have you overcome them? A: I would say that the biggest challenge has been the economy. When the economy went bad, most people stopped spending. Businesses started cutting expenses and doing less advertising. We did the opposite \u2013 we advertised more, which has helped to get us through it. It was unfortunate that we opened around the time everything was happening. Q: Do you collaborate with any other businesses? A: Yes. One of our clients opened a hair salon. She stopped in and told us she was open, we set up a cross promotion: We put up info about her business and set up a drawing for her hair salon. We drew a clients name for a free haircut. In exchange, we gave away one month of tanning at her salon. I also have a friend that opened a restaurant. We cross-promoted with him by giving away a free month of tanning to his customers and a $20 restaurant gift card to our customers. But that time, we put up a sheet and had people sign up for the giveaway via email. That benefitted us because we got more people for the email list, too. Q: How did you make an impact with sunless services and products? A: When I first started airbrushing, I went to local nail and hair salons to give away coupons to the manager. They\u2019d get one free airbrush and four vouchers for $10 off airbrushing that they could hand out to employees. I said that we didn\u2019t expect them to tell their clients about us if they didn\u2019t have the opportunity to try it out firsthand. When the employees and clients came into the salon, we\u2019d give them another free airbrush session \u2013 my business tripled. I think that I\u2019ve gained a few clients that we would not have had otherwise, but we\u2019ve also been able to offer a service for those that were in a hurry.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/australian-sands-smart-tans-february-member-of-the-month\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/australian-sands-smart-tans-february-member-of-the-month\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/australian-sands-smart-tans-february-member-of-the-month\/#primaryimage","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/Salon_2012_SmartTan-041411.jpg","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/Salon_2012_SmartTan-041411.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/australian-sands-smart-tans-february-member-of-the-month\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Australian Sands, Smart Tan’s February Member of the Month"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/8003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=8003"}],"version-history":[{"count":5,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/8003\/revisions"}],"predecessor-version":[{"id":8062,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/8003\/revisions\/8062"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=8003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=8003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=8003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}