{"id":8227,"date":"2012-02-21T04:00:57","date_gmt":"2012-02-21T09:00:57","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=8227"},"modified":"2012-02-20T19:33:34","modified_gmt":"2012-02-21T00:33:34","slug":"2012-tanning-ad-budgets-vary-poll","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/","title":{"rendered":"2012 Tanning Ad Budgets Vary: Poll"},"content":{"rendered":"<p>Tanning businesses are approaching advertising differently in 2012 \u2014 with about one-third increasing budgets, one-third decreasing budgets and one-third keeping ad spending at 2011 levels, a SmartTan.com poll conducted in February suggests.<\/p>\n<p>According to the poll, 29 percent will increase their ad budgets this year, while 38 percent will keep budgets at 2011 levels. The remaining 33 percent plan to spend less. The poll is not scientific.<\/p>\n<p>Our take: Some will definitely continue to hit radio, billboard and targeted print campaigns. Social media campaigns are a must today, as are on-line search vehicles. According to other SmartTan.com polls, most salons have backed away from yellow pages advertising.<\/p>\n<p><a rel=\"attachment wp-att-8229\" href=\"https:\/\/smarttan.com\/news\/index.php\/2012-tanning-ad-budgets-vary-poll\/2012-02-21-poll\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8229\" title=\"2012-02-21-Poll\" src=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/2012-02-21-Poll.jpg\" alt=\"\" width=\"383\" height=\"192\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tanning businesses are approaching advertising differently in 2012 \u2014 with about one-third increasing budgets, one-third decreasing budgets and one-third keeping ad spending at 2011 levels, a SmartTan.com poll conducted in February suggests. According to the poll, 29 percent will increase their ad budgets this year, while 38 percent will keep budgets at 2011 levels. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8227","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2012 Tanning Ad Budgets Vary: Poll - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Tanning businesses are approaching advertising differently in 2012 \u2013 with about one-third increasing budgets, one-third decreasing budgets and one-third keeping ad spending at 2011 levels, a SmartTan.com poll conducted in February suggests.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2012 Tanning Ad Budgets Vary: Poll - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Tanning businesses are approaching advertising differently in 2012 \u2013 with about one-third increasing budgets, one-third decreasing budgets and one-third keeping ad spending at 2011 levels, a SmartTan.com poll conducted in February suggests.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-21T09:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/2012-02-21-Poll.jpg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"2012 Tanning Ad Budgets Vary: Poll\",\"datePublished\":\"2012-02-21T09:00:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/\"},\"wordCount\":107,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/2012-02-21-Poll.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/\",\"name\":\"2012 Tanning Ad Budgets Vary: Poll - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/2012-02-21-Poll.jpg\",\"datePublished\":\"2012-02-21T09:00:57+00:00\",\"description\":\"Tanning businesses are approaching advertising differently in 2012 \u2013 with about one-third increasing budgets, one-third decreasing budgets and one-third keeping ad spending at 2011 levels, a SmartTan.com poll conducted in February suggests.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#primaryimage\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/2012-02-21-Poll.jpg\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/2012-02-21-Poll.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2012 Tanning Ad Budgets Vary: Poll\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2012 Tanning Ad Budgets Vary: Poll - Smart Tan News","description":"Tanning businesses are approaching advertising differently in 2012 \u2013 with about one-third increasing budgets, one-third decreasing budgets and one-third keeping ad spending at 2011 levels, a SmartTan.com poll conducted in February suggests.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/","og_locale":"en_US","og_type":"article","og_title":"2012 Tanning Ad Budgets Vary: Poll - Smart Tan News","og_description":"Tanning businesses are approaching advertising differently in 2012 \u2013 with about one-third increasing budgets, one-third decreasing budgets and one-third keeping ad spending at 2011 levels, a SmartTan.com poll conducted in February suggests.","og_url":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2012-02-21T09:00:57+00:00","og_image":[{"url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/2012-02-21-Poll.jpg","type":"","width":"","height":""}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"2012 Tanning Ad Budgets Vary: Poll","datePublished":"2012-02-21T09:00:57+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/"},"wordCount":107,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/2012-02-21-Poll.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/","url":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/","name":"2012 Tanning Ad Budgets Vary: Poll - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/2012-02-21-Poll.jpg","datePublished":"2012-02-21T09:00:57+00:00","description":"Tanning businesses are approaching advertising differently in 2012 \u2013 with about one-third increasing budgets, one-third decreasing budgets and one-third keeping ad spending at 2011 levels, a SmartTan.com poll conducted in February suggests.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#primaryimage","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/2012-02-21-Poll.jpg","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/02\/2012-02-21-Poll.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/2012-tanning-ad-budgets-vary-poll\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"2012 Tanning Ad Budgets Vary: Poll"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/8227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=8227"}],"version-history":[{"count":4,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/8227\/revisions"}],"predecessor-version":[{"id":8233,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/8227\/revisions\/8233"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=8227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=8227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=8227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}