With so many Americans utilizing the Internet to research anything and everything before making purchases, having a standout business website is incredibly important. For salon owners, having a dynamic website makes a big difference and sets you apart from the competition because you’ve made the salon search convenient and appealing to customers \u2013 they can see your salon interior, products, equipment and even your current specials without ever having to leave home.<\/p>\n
The article, \u201cTop 8 Ways to a Winning Web Site Design\u201d from Allegra Marketing, gives business owners a look at great ways to optimize and design websites to drive customers there and keep them coming back. 2. Curb animation.<\/strong> What you might consider to be attention-getting, your visitors will find distracting. It’s hard to focus, read and comprehend with constant movement in the visual periphery. Plus, some visitors might not have the necessary plug-ins on their computers to even view it.<\/p>\n 3. Have a way to get back to the home page on every page.<\/strong> Some of your visitors may have reached a subpage by clicking a link on another site or from a search engine and won\u2019t be able to use the \u201cback\u201d button. Others will just prefer to start at the beginning if they follow a path that doesn\u2019t quite get them directly to the information they are seeking.<\/p>\n
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\n1. Keep your backgrounds simple. <\/strong>Sounds basic, but you don\u2019t have to look far to find people doing this wrong. White or light colors are typically best and provide the most contrast from the text.<\/p>\n