{"id":9057,"date":"2012-05-10T12:32:45","date_gmt":"2012-05-10T16:32:45","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=9057"},"modified":"2012-05-10T12:33:53","modified_gmt":"2012-05-10T16:33:53","slug":"5-reasons-to-be-on-twitter","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/5-reasons-to-be-on-twitter\/","title":{"rendered":"5 Reasons To Be on Twitter"},"content":{"rendered":"<p>Jay Steinfeld\u2019s article on Inc.com, \u201c5 Reasons You Should Be on Twitter,\u201d provides us with no-excuse explanations as to why all companies should be tweeting.<\/p>\n<p><strong>1. You can connect personally with your employees.<\/strong> There has been a lot of controversy in the past about employers adding their employees on Facebook, but Twitter is a great way to communicate with employees without feeling like you\u2019re intruding on their privacy.<\/p>\n<p><strong>2. You can connect comfortably with the press.<\/strong> Being able to connect to the press can be essential to your business, especially if you have something great happening at your salon that you\u2019d like the press to cover. This is a quick, easy way to get their attention, and it\u2019s a great way to build rapport by complimenting them on a job well done on other articles as well.<\/p>\n<p><strong>3. You can monitor what matters most to you.<\/strong> It\u2019s like Google Alerts in conversation form. You can set up searches to monitor your salon and your competitors, and also search and create lists to learn about anything that matters most to you. TweetDeck or Hootsuite are great tools to make those searches easier.<\/p>\n<p><strong>4. You can build and revive relationships.<\/strong> Steinfeld says it best: \u201cIt&#8217;s fun to \u2018meet\u2019 your favorite CEO, athlete, musician, or artist via Twitter. At my company, Blinds.com, I can reach radio hosts that agree to endorse us. I enjoy staying up to date on their thoughts at important times, such as during a business conference or play-off game. Remember to retweet, too. Today, it&#8217;s a form of social currency that is valued by employees, colleagues, and friends. Be generous and link often; the gesture will come back to benefit you, too.\u201d<\/p>\n<p><strong>5. You can follow the goings-on of the world.<\/strong> Trending topics on Twitter show what people are tweeting about to keep you on top of daily news and much more.<\/p>\n<p>Read the full article on Inc.com by <a href=\"http:\/\/smallbusiness.yahoo.com\/advisor\/ceos-5-reasons-tweet-133400831.html\">clicking here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jay Steinfeld\u2019s article on Inc.com, \u201c5 Reasons You Should Be on Twitter,\u201d provides us with no-excuse explanations as to why all companies should be tweeting. 1. You can connect personally with your employees. There has been a lot of controversy in the past about employers adding their employees on Facebook, but Twitter is a great [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9057","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Reasons To Be on Twitter - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Jay Steinfeld\u2019s article on Inc.com, \u201c5 Reasons You Should Be on Twitter,\u201d provides us with no-excuse explanations as to why all companies should be tweeting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/5-reasons-to-be-on-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons To Be on Twitter - 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