{"id":9225,"date":"2012-06-04T12:15:49","date_gmt":"2012-06-04T16:15:49","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=9225"},"modified":"2012-06-04T12:36:05","modified_gmt":"2012-06-04T16:36:05","slug":"expanding-your-brands-facebook-reach","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/","title":{"rendered":"Expanding Your Brand\u2019s Facebook Reach"},"content":{"rendered":"

Just because thousands of people \u201clike\u201d your Facebook page, doesn\u2019t mean that they all see your posts regularly. Online marketing consultant Stacey Politi describes how to reach your Facebook fans most effectively in \u201c5 Tips to Maximize Your Brand\u2019s Facebook Reach\u201d from Mashable.com.<\/p>\n

    \n
  1. Know Your Audience.<\/strong> \u201cStudy your fans to know what content they want, when they want it and the form in which they want it.\u201d Use Facebook Insights often to evaluate your fans\u2019 consumption patterns.<\/li>\n
  2. Practice Brevity, Be Topical and Don\u2019t Play Hard to Get.<\/strong> Studies show that brief, digestible posts make it easier for users to consume and interact and timely posts generate spikes in engagement. Also, don\u2019t be shy about blatantly asking fans to \u201clike,\u201d comment or share. These actions increase reach because they show up in their friends\u2019 news feeds.<\/li>\n
  3. Mind Your Content. <\/strong>\u201cIt\u2019s still true that no matter what you try, quality content is the most important factor to expand Facebook reach.\u201d Posting photos, asking questions and \u201cpersonality\u201d applications are great ways to increase engagement.<\/li>\n
  4. Engage the Engagement.<\/strong> \u201cFans love to know their favorite brands are listening, and many social media managers often overlook this.\u201d\u00a0 Make sure to respond to comments or questions from fans.<\/li>\n
  5. Turn Your Fans\u2019 Friends into Fans.<\/strong> \u201cFacebook Insights provides administrators with the \u201cFriends of Fans\u201d metric, telling admins just how many people they can potentially reach organically. Friends of fans are extremely important \u2014 they are more likely to visit a brand\u2019s Facebook Page or website, purchase a brand\u2019s products and become fans themselves.\u201d Keep your fans interacting with your brand and their friends will see the activity in their news feeds.<\/li>\n<\/ol>\n

    To read the entire Mashable.com article, please click here<\/a>.<\/p>\n

    \"\"<\/p>\n

    Photo credit:\u00a0Tom K!<\/a> \/ Shutterstock.com<\/a><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Just because thousands of people \u201clike\u201d your Facebook page, doesn\u2019t mean that they all see your posts regularly. Online marketing consultant Stacey Politi describes how to reach your Facebook fans most effectively in \u201c5 Tips to Maximize Your Brand\u2019s Facebook Reach\u201d from Mashable.com. Know Your Audience. \u201cStudy your fans to know what content they want, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9225","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nExpanding Your Brand\u2019s Facebook Reach - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Just because thousands of people \u201clike\u201d your Facebook page, doesn\u2019t mean that they all see your posts regularly. Online marketing consultant Stacey Politi describes how to reach your Facebook fans most effectively in \u201c5 Tips to Maximize Your Brand\u2019s Facebook Reach\u201d from Mashable.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expanding Your Brand\u2019s Facebook Reach - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Just because thousands of people \u201clike\u201d your Facebook page, doesn\u2019t mean that they all see your posts regularly. Online marketing consultant Stacey Politi describes how to reach your Facebook fans most effectively in \u201c5 Tips to Maximize Your Brand\u2019s Facebook Reach\u201d from Mashable.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-04T16:15:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-06-04T16:36:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/06\/shutterstock_75604195-11-300x227.jpg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Expanding Your Brand\u2019s Facebook Reach\",\"datePublished\":\"2012-06-04T16:15:49+00:00\",\"dateModified\":\"2012-06-04T16:36:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/\"},\"wordCount\":302,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/06\/shutterstock_75604195-11-300x227.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/\",\"name\":\"Expanding Your Brand\u2019s Facebook Reach - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/06\/shutterstock_75604195-11-300x227.jpg\",\"datePublished\":\"2012-06-04T16:15:49+00:00\",\"dateModified\":\"2012-06-04T16:36:05+00:00\",\"description\":\"Just because thousands of people \u201clike\u201d your Facebook page, doesn\u2019t mean that they all see your posts regularly. Online marketing consultant Stacey Politi describes how to reach your Facebook fans most effectively in \u201c5 Tips to Maximize Your Brand\u2019s Facebook Reach\u201d from Mashable.com.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#primaryimage\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/06\/shutterstock_75604195-11-300x227.jpg\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/06\/shutterstock_75604195-11-300x227.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.smarttan.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expanding Your Brand\u2019s Facebook Reach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.smarttan.com\/#website\",\"url\":\"https:\/\/news.smarttan.com\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.smarttan.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.smarttan.com\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\/\/news.smarttan.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"contentUrl\":\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SmartTan\",\"https:\/\/x.com\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Expanding Your Brand\u2019s Facebook Reach - Smart Tan News","description":"Just because thousands of people \u201clike\u201d your Facebook page, doesn\u2019t mean that they all see your posts regularly. Online marketing consultant Stacey Politi describes how to reach your Facebook fans most effectively in \u201c5 Tips to Maximize Your Brand\u2019s Facebook Reach\u201d from Mashable.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/","og_locale":"en_US","og_type":"article","og_title":"Expanding Your Brand\u2019s Facebook Reach - Smart Tan News","og_description":"Just because thousands of people \u201clike\u201d your Facebook page, doesn\u2019t mean that they all see your posts regularly. Online marketing consultant Stacey Politi describes how to reach your Facebook fans most effectively in \u201c5 Tips to Maximize Your Brand\u2019s Facebook Reach\u201d from Mashable.com.","og_url":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/","og_site_name":"Smart Tan News","article_publisher":"https:\/\/www.facebook.com\/SmartTan","article_published_time":"2012-06-04T16:15:49+00:00","article_modified_time":"2012-06-04T16:36:05+00:00","og_image":[{"url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/06\/shutterstock_75604195-11-300x227.jpg","type":"","width":"","height":""}],"author":"smarttannews","twitter_card":"summary_large_image","twitter_creator":"@SmartTan","twitter_site":"@SmartTan","twitter_misc":{"Written by":"smarttannews","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#article","isPartOf":{"@id":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/"},"author":{"name":"smarttannews","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819"},"headline":"Expanding Your Brand\u2019s Facebook Reach","datePublished":"2012-06-04T16:15:49+00:00","dateModified":"2012-06-04T16:36:05+00:00","mainEntityOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/"},"wordCount":302,"publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/06\/shutterstock_75604195-11-300x227.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/","url":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/","name":"Expanding Your Brand\u2019s Facebook Reach - Smart Tan News","isPartOf":{"@id":"https:\/\/news.smarttan.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#primaryimage"},"image":{"@id":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#primaryimage"},"thumbnailUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/06\/shutterstock_75604195-11-300x227.jpg","datePublished":"2012-06-04T16:15:49+00:00","dateModified":"2012-06-04T16:36:05+00:00","description":"Just because thousands of people \u201clike\u201d your Facebook page, doesn\u2019t mean that they all see your posts regularly. Online marketing consultant Stacey Politi describes how to reach your Facebook fans most effectively in \u201c5 Tips to Maximize Your Brand\u2019s Facebook Reach\u201d from Mashable.com.","breadcrumb":{"@id":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#primaryimage","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/06\/shutterstock_75604195-11-300x227.jpg","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/06\/shutterstock_75604195-11-300x227.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.smarttan.com\/index.php\/expanding-your-brands-facebook-reach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.smarttan.com\/"},{"@type":"ListItem","position":2,"name":"Expanding Your Brand\u2019s Facebook Reach"}]},{"@type":"WebSite","@id":"https:\/\/news.smarttan.com\/#website","url":"https:\/\/news.smarttan.com\/","name":"Smart Tan News","description":"","publisher":{"@id":"https:\/\/news.smarttan.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.smarttan.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.smarttan.com\/#organization","name":"Smart Tan","url":"https:\/\/news.smarttan.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/","url":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","contentUrl":"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2022\/08\/Smart-Tan.png","width":500,"height":164,"caption":"Smart Tan"},"image":{"@id":"https:\/\/news.smarttan.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartTan","https:\/\/x.com\/SmartTan"]},{"@type":"Person","@id":"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819","name":"smarttannews","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g","caption":"smarttannews"},"url":"https:\/\/news.smarttan.com\/index.php\/author\/smarttannews\/"}]}},"_links":{"self":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/9225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/comments?post=9225"}],"version-history":[{"count":5,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/9225\/revisions"}],"predecessor-version":[{"id":9251,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/posts\/9225\/revisions\/9251"}],"wp:attachment":[{"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/media?parent=9225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/categories?post=9225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.smarttan.com\/index.php\/wp-json\/wp\/v2\/tags?post=9225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}