{"id":9306,"date":"2012-06-13T12:30:05","date_gmt":"2012-06-13T16:30:05","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=9306"},"modified":"2012-06-13T13:09:36","modified_gmt":"2012-06-13T17:09:36","slug":"rejuvenate-your-salons-website","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/rejuvenate-your-salons-website\/","title":{"rendered":"Rejuvenate Your Salon\u2019s Website"},"content":{"rendered":"

Improve your salon\u2019s website with these tips from the Inc.com article \u201cFix Your Website: 5 Easy Changes.\u201d Businesses often the mistake of spending loads of money to drive consumers to their website, but neglect the most important aspect \u2013 the website itself. Search engine marketing firm Wpromote has conducted thousands of tests for clients and found these website factors to be the most important:<\/p>\n

    \n
  1. The \u2018Submit\u2019 Button<\/strong>. Avoid buttons that ask too much. Buttons with a\u00a0 \u201clow-commitment-feel,\u201d like \u201cNext\u201d and \u201cSubmit\u201d are more effective.<\/li>\n
  2. Headline on the Page<\/strong>. \u201cIn general, avoid the trap of being too creative. Marketing taglines that make snazzy brand advertising rarely have a place in a successful landing page.\u201d Be short, snappy and tell the story along with a value proposition. <\/strong><\/li>\n
  3. Limit the Navigation<\/strong>. Less is more when it comes to navigation on your landing page. Make sure you have enough content and information to educate users, but if you give them too many things to read, they\u2019ll just end up distracted and confused.<\/strong><\/li>\n
  4. Keep Your \u2018Selling Points\u2019 Short<\/strong>. Avoid paragraphs and focus on bullet points when explaining selling points. <\/strong>4-6 short, digestible bullets should be enough.<\/strong><\/li>\n
  5. Rething Your \u2018Hero Image<\/strong>.\u2019 <\/strong>This is the main image on your landing page alongside the headline and \u2018selling points.\u2019 First, make sure you have one. You may need to do some testing to get the exact right image, but one universal rule to follow is \u201cpeople sell.\u201d Images of happy customers are usually a safe bet.<\/strong><\/li>\n<\/ol>\n

    <\/strong><\/p>\n

    To read the entire Inc.com article, please click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Improve your salon\u2019s website with these tips from the Inc.com article \u201cFix Your Website: 5 Easy Changes.\u201d Businesses often the mistake of spending loads of money to drive consumers to their website, but neglect the most important aspect \u2013 the website itself. Search engine marketing firm Wpromote has conducted thousands of tests for clients and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9306","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nRejuvenate Your Salon\u2019s Website - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Improve your salon\u2019s website with these tips from the Inc.com article \u201cFix Your Website: 5 Easy Changes.\u201d Businesses often the mistake of spending loads of money to drive consumers to their website, but neglect the most important aspect \u2013 the website itself. Search engine marketing firm Wpromote has conducted thousands of tests for clients and found these website factors to be the most important:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/rejuvenate-your-salons-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rejuvenate Your Salon\u2019s Website - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Improve your salon\u2019s website with these tips from the Inc.com article \u201cFix Your Website: 5 Easy Changes.\u201d Businesses often the mistake of spending loads of money to drive consumers to their website, but neglect the most important aspect \u2013 the website itself. 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