{"id":9444,"date":"2012-06-27T12:30:18","date_gmt":"2012-06-27T16:30:18","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=9444"},"modified":"2012-06-27T12:35:16","modified_gmt":"2012-06-27T16:35:16","slug":"blast-better-with-these-email-marketing-tips","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/blast-better-with-these-email-marketing-tips\/","title":{"rendered":"Blast Better With These Email Marketing Tips"},"content":{"rendered":"<p>Improve the efficiency of your salon\u2019s email blasts with tips from the Inc.com article \u201cEmail Marketing: 6 Tricks for Better Results.\u201d Inc.com contributor Michael Mothner describes email marketing to your company\u2019s customer list as \u201cone of the most overlooked avenues to consistent results and revenues.\u201d Do it right with these tips from Mothner:<\/p>\n<ul>\n<li> <strong>Email more often\u2026<\/strong> Most campaigns consist of a monthly newsletter and sporadic announcements. You should try to send emails at least once a week, if not more.<\/li>\n<li><strong>\u2026But change it up! <\/strong>Make sure the offers and messages in your emails vary. Keep it fun, witty and fresh. Doing so will keep customers from unsubscribing to your emails and keep your company on top of their minds.<\/li>\n<li><strong>Use \u201cremails.<\/strong>\u201d Resend messages to those who didn\u2019t open it but with a drastically different subject line. \u201cThis could offer a 20% to 100% increase in results, with just a few minutes of work,\u201d Mothner writes.<\/li>\n<li><strong>Make it compatible.<\/strong> Make sure your emails are compatible with desktop software, Web-based email and mobile devices. Also, make sure your messages are readable without the images showing, as many programs automatically disable images.<\/li>\n<li><strong>Have a clear call to action.<\/strong> \u201cEach email you send should have a clear, primary goal and call to action\u2014one single thing you want every user to do,\u201d Mothner writes. Make a single point, and make it quickly.<\/li>\n<li><strong>Don\u2019t forget your bestsellers.<\/strong> Don\u2019t assume that you don\u2019t need to feature your core products or services in emails because your customers already know about them. It\u2019s good to feature new products, services and deals, but don\u2019t neglect the products and services that are the centerpiece of your business.<\/li>\n<\/ul>\n<p>To read the entire article from Inc.com, please <a href=\"http:\/\/www.inc.com\/michael-mothner\/email-marketing-6-tricks-for-better-results.html\" target=\"_blank\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improve the efficiency of your salon\u2019s email blasts with tips from the Inc.com article \u201cEmail Marketing: 6 Tricks for Better Results.\u201d Inc.com contributor Michael Mothner describes email marketing to your company\u2019s customer list as \u201cone of the most overlooked avenues to consistent results and revenues.\u201d Do it right with these tips from Mothner: Email more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9444","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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