{"id":9512,"date":"2012-07-11T04:00:23","date_gmt":"2012-07-11T08:00:23","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=9512"},"modified":"2012-07-10T21:38:07","modified_gmt":"2012-07-11T01:38:07","slug":"tanning-business-cools-in-2q-2012","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/tanning-business-cools-in-2q-2012\/","title":{"rendered":"Tanning Business Cools in 2Q 2012"},"content":{"rendered":"<p>Following a stronger-than-expected first quarter, indoor tanning business performance cooled for many salons as temperatures across North America soared in the second quarter of the year, according to a SmartTan.com poll conducted in July.<\/p>\n<p>According to the poll, 36 percent of salons say business for the first half of the year is stronger compared to the first half of 2011 \u2014 down from 69 percent that reported a stronger first quarter of the year. More than twice as many stores \u2014 43 percent \u2014 reported that the first half of the year was down compared to 2011, up from just 20 percent who said the first four months of 2012 were weaker than 2011.<\/p>\n<p>Record warm temperatures in the spring and summer in almost all of North America may be the biggest factor in the second-quarter shift. \u201cThe season shifted a month for many sunbed businesses,\u201d Smart Tan Executive Director Joseph Levy said. \u201cIt wasn\u2019t a normal tanning season, following a strong first quarter.\u201d<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/07\/2012-07-11-Poll.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-9515\" title=\"2012-07-11-Poll\" src=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/07\/2012-07-11-Poll.jpg\" alt=\"\" width=\"383\" height=\"192\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following a stronger-than-expected first quarter, indoor tanning business performance cooled for many salons as temperatures across North America soared in the second quarter of the year, according to a SmartTan.com poll conducted in July. According to the poll, 36 percent of salons say business for the first half of the year is stronger compared to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9512","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tanning Business Cools in 2Q 2012 - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Following a stronger-than-expected first quarter, indoor tanning business performance cooled for many salons as temperatures across North America soared in the second quarter of the year, according to a SmartTan.com poll conducted in July.  According to the poll, 36 percent of salons say business for the first half of the year is stronger compared to the first half of 2011 \u2014 down from 69 percent that reported a stronger first quarter of the year. More than twice as many stores \u2014 43 percent \u2014 reported that the first half of the year was down compared to 2011, up from just 20 percent who said the first four months of 2012 were weaker than 2011.  Record warm temperatures in the spring and summer in almost all of North America may be the biggest factor in the second-quarter shift. \u201cThe season shifted a month for many sunbed businesses,\u201d Smart Tan Executive Director Joseph Levy said. \u201cIt wasn\u2019t a normal tanning season, following a strong first quarter.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/tanning-business-cools-in-2q-2012\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tanning Business Cools in 2Q 2012 - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Following a stronger-than-expected first quarter, indoor tanning business performance cooled for many salons as temperatures across North America soared in the second quarter of the year, according to a SmartTan.com poll conducted in July.  According to the poll, 36 percent of salons say business for the first half of the year is stronger compared to the first half of 2011 \u2014 down from 69 percent that reported a stronger first quarter of the year. More than twice as many stores \u2014 43 percent \u2014 reported that the first half of the year was down compared to 2011, up from just 20 percent who said the first four months of 2012 were weaker than 2011.  Record warm temperatures in the spring and summer in almost all of North America may be the biggest factor in the second-quarter shift. \u201cThe season shifted a month for many sunbed businesses,\u201d Smart Tan Executive Director Joseph Levy said. \u201cIt wasn\u2019t a normal tanning season, following a strong first quarter.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/tanning-business-cools-in-2q-2012\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-11T08:00:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/07\/2012-07-11-Poll.jpg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/tanning-business-cools-in-2q-2012\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/tanning-business-cools-in-2q-2012\\\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/person\\\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Tanning Business Cools in 2Q 2012\",\"datePublished\":\"2012-07-11T08:00:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/tanning-business-cools-in-2q-2012\\\/\"},\"wordCount\":160,\"publisher\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/tanning-business-cools-in-2q-2012\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarttan.com\\\/news\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/2012-07-11-Poll.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/tanning-business-cools-in-2q-2012\\\/\",\"url\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/tanning-business-cools-in-2q-2012\\\/\",\"name\":\"Tanning Business Cools in 2Q 2012 - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/tanning-business-cools-in-2q-2012\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/tanning-business-cools-in-2q-2012\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarttan.com\\\/news\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/2012-07-11-Poll.jpg\",\"datePublished\":\"2012-07-11T08:00:23+00:00\",\"description\":\"Following a stronger-than-expected first quarter, indoor tanning business performance cooled for many salons as temperatures across North America soared in the second quarter of the year, according to a SmartTan.com poll conducted in July. According to the poll, 36 percent of salons say business for the first half of the year is stronger compared to the first half of 2011 \u2014 down from 69 percent that reported a stronger first quarter of the year. More than twice as many stores \u2014 43 percent \u2014 reported that the first half of the year was down compared to 2011, up from just 20 percent who said the first four months of 2012 were weaker than 2011. Record warm temperatures in the spring and summer in almost all of North America may be the biggest factor in the second-quarter shift. \u201cThe season shifted a month for many sunbed businesses,\u201d Smart Tan Executive Director Joseph Levy said. \u201cIt wasn\u2019t a normal tanning season, following a strong first quarter.\u201d\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/tanning-business-cools-in-2q-2012\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/tanning-business-cools-in-2q-2012\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/tanning-business-cools-in-2q-2012\\\/#primaryimage\",\"url\":\"https:\\\/\\\/smarttan.com\\\/news\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/2012-07-11-Poll.jpg\",\"contentUrl\":\"https:\\\/\\\/smarttan.com\\\/news\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/2012-07-11-Poll.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/tanning-business-cools-in-2q-2012\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/news.smarttan.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tanning Business Cools in 2Q 2012\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#website\",\"url\":\"https:\\\/\\\/news.smarttan.com\\\/\",\"name\":\"Smart Tan News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/news.smarttan.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#organization\",\"name\":\"Smart Tan\",\"url\":\"https:\\\/\\\/news.smarttan.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/smarttan.com\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Smart-Tan.png\",\"contentUrl\":\"https:\\\/\\\/smarttan.com\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Smart-Tan.png\",\"width\":500,\"height\":164,\"caption\":\"Smart Tan\"},\"image\":{\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SmartTan\",\"https:\\\/\\\/x.com\\\/SmartTan\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/news.smarttan.com\\\/#\\\/schema\\\/person\\\/722dc7049af55e0ed743d67ce9ed4819\",\"name\":\"smarttannews\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c0189f76465f47ce293287354f8076bfdb83130e65538eb34fcd2cd44e9f0e53?s=96&d=mm&r=g\",\"caption\":\"smarttannews\"},\"url\":\"https:\\\/\\\/news.smarttan.com\\\/index.php\\\/author\\\/smarttannews\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tanning Business Cools in 2Q 2012 - Smart Tan News","description":"Following a stronger-than-expected first quarter, indoor tanning business performance cooled for many salons as temperatures across North America soared in the second quarter of the year, according to a SmartTan.com poll conducted in July.  According to the poll, 36 percent of salons say business for the first half of the year is stronger compared to the first half of 2011 \u2014 down from 69 percent that reported a stronger first quarter of the year. More than twice as many stores \u2014 43 percent \u2014 reported that the first half of the year was down compared to 2011, up from just 20 percent who said the first four months of 2012 were weaker than 2011.  Record warm temperatures in the spring and summer in almost all of North America may be the biggest factor in the second-quarter shift. \u201cThe season shifted a month for many sunbed businesses,\u201d Smart Tan Executive Director Joseph Levy said. \u201cIt wasn\u2019t a normal tanning season, following a strong first quarter.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.smarttan.com\/index.php\/tanning-business-cools-in-2q-2012\/","og_locale":"en_US","og_type":"article","og_title":"Tanning Business Cools in 2Q 2012 - Smart Tan News","og_description":"Following a stronger-than-expected first quarter, indoor tanning business performance cooled for many salons as temperatures across North America soared in the second quarter of the year, according to a SmartTan.com poll conducted in July.  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