{"id":9518,"date":"2012-07-11T12:30:41","date_gmt":"2012-07-11T16:30:41","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=9518"},"modified":"2012-07-11T12:39:36","modified_gmt":"2012-07-11T16:39:36","slug":"cost-effective-marketing-ideas","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/cost-effective-marketing-ideas\/","title":{"rendered":"Cost-Effective Marketing Ideas"},"content":{"rendered":"

Try out these local promotional tactics from the Entrepreneur.com article \u201cFive Low-Cost Local Marketing Ideas.\u201d Contributor Jeff Slutsky encourages businesses that rely on local customers to focus on networking and marketing to nearby organizations as a cost-effective way to boost business.<\/p>\n

    \n
  1. Hand shake and business card.<\/strong> Make a point to introduce yourself to at least five people every week. When you encounter people around town, just introduce as the owner or manager of your business and ask if they have ever been there. If not, pull out a business card and write a special freebee on the back. This simple act can generate new business at no cost.<\/li>\n
  2. Cross promote with other local merchants.<\/strong> \u201cProvide a special certificate for other local businesses to pass out to customers with a special offer from you \u2013 compliments of them,\u201d Slutsky writes. This provides free advertising for you and allows the other business to offer their customers a perk.<\/li>\n
  3. Make local employees your VIPs.<\/strong> Persuade major local employers to distribute a \u201cVIP card\u201d from your business to each of their workers. Try using a special offer that lasts for a set period of time, perhaps 30 to 60 days.<\/li>\n
  4. Get some bounce-back action.<\/strong> If you get the chance to provide products or services to a group of people that aren\u2019t normally your customers, throw in a special offer that will increase the number of individuals from this group that will become a regular customer.<\/li>\n
  5. Support fundraisers \u2013 creatively.<\/strong> Support a local charity by handing out gift certificates at events, promising a donation from your business to the charity for a purchase of a certain amount (i.e. $5 donation for a $10 purchase).\u00a0 This way you can benefit the charity and reach new customers rather than seeking donations from your current customers.<\/li>\n<\/ol>\n

    Click here<\/a> to read the entire article from Entrepreneur.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Try out these local promotional tactics from the Entrepreneur.com article \u201cFive Low-Cost Local Marketing Ideas.\u201d Contributor Jeff Slutsky encourages businesses that rely on local customers to focus on networking and marketing to nearby organizations as a cost-effective way to boost business. Hand shake and business card. Make a point to introduce yourself to at least […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9518","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nCost-Effective Marketing Ideas - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Try out these local promotional tactics from the Entrepreneur.com article \u201cFive Low-Cost Local Marketing Ideas.\u201d Contributor Jeff Slutsky encourages businesses that rely on local customers to focus on networking and marketing to nearby organizations as a cost-effective way to boost business. Hand shake and business card. Make a point to introduce yourself to at least five people every week. When you encounter people around town, just introduce as the owner or manager of your business and ask if they have ever been there. If not, pull out a business card and write a special freebee on the back. This simple act can generate new business at no cost. Cross promote with other local merchants. \u201cProvide a special certificate for other local businesses to pass out to customers with a special offer from you \u2013 compliments of them,\u201d Slutsky writes. This provides free advertising for you and allows the other business to offer their customers a perk. Make local employees your VIPs. Persuade major local employers to distribute a \u201cVIP card\u201d from your business to each of their workers. Try using a special offer that lasts for a set period of time, perhaps 30 to 60 days. Get some bounce-back action. If you get the chance to provide products or services to a group of people that aren\u2019t normally your customers, throw in a special offer that will increase the number of individuals from this group that will become a regular customer. Support fundraisers \u2013 creatively. Support a local charity by handing out gift certificates at events, promising a donation from your business to the charity for a purchase of a certain amount (i.e. $5 donation for a $10 purchase).\u00a0 This way you can benefit the charity and reach new customers rather than seeking donations from your current customers. Click here to read the entire article from Entrepreneur.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/cost-effective-marketing-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost-Effective Marketing Ideas - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Try out these local promotional tactics from the Entrepreneur.com article \u201cFive Low-Cost Local Marketing Ideas.\u201d Contributor Jeff Slutsky encourages businesses that rely on local customers to focus on networking and marketing to nearby organizations as a cost-effective way to boost business. Hand shake and business card. Make a point to introduce yourself to at least five people every week. When you encounter people around town, just introduce as the owner or manager of your business and ask if they have ever been there. If not, pull out a business card and write a special freebee on the back. This simple act can generate new business at no cost. Cross promote with other local merchants. \u201cProvide a special certificate for other local businesses to pass out to customers with a special offer from you \u2013 compliments of them,\u201d Slutsky writes. This provides free advertising for you and allows the other business to offer their customers a perk. Make local employees your VIPs. Persuade major local employers to distribute a \u201cVIP card\u201d from your business to each of their workers. Try using a special offer that lasts for a set period of time, perhaps 30 to 60 days. Get some bounce-back action. If you get the chance to provide products or services to a group of people that aren\u2019t normally your customers, throw in a special offer that will increase the number of individuals from this group that will become a regular customer. Support fundraisers \u2013 creatively. Support a local charity by handing out gift certificates at events, promising a donation from your business to the charity for a purchase of a certain amount (i.e. $5 donation for a $10 purchase).\u00a0 This way you can benefit the charity and reach new customers rather than seeking donations from your current customers. 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