{"id":9525,"date":"2012-07-11T14:29:00","date_gmt":"2012-07-11T18:29:00","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=9525"},"modified":"2012-07-11T14:29:00","modified_gmt":"2012-07-11T18:29:00","slug":"august-member-of-the-month-express-tan","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/august-member-of-the-month-express-tan\/","title":{"rendered":"August Member of the Month: Express Tan"},"content":{"rendered":"<p>Express Tan, featured as August&#8217;s Member of the Month, has 17 locations throughout Kentucky and Tennessee. Owned by Ronnie and Johnny Allen and run by Jamie Hernandez, the salon has flourished due to it&#8217;s many specials and aggressive approach to advertising. But the company isn&#8217;t overeager to expand, it&#8217;s all about finding the right opportunity for the business.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Q: How is the future looking for Express Tan?<\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Ronnie:<\/strong> We are not looking at building a huge chain of salons taking it easy expanding when the opportunity comes up.\u00a0if it wasn\u2019t for all the negative talk, I\u2019d be looking at expanding at a much faster rate. We have wait-and-see attitude.\u00a0We are more interested in buying an existing salon right now. You have to take a look at the whole area: Sometimes you can go into a town and just dilute the market, which does nobody good.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Q: Why do you think there is an advantage to purchasing an existing salon?<\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Ronnie: <\/strong>When buying an existing salon you can get a better deal if it\u2019s a salon that\u2019s set up similar to yours. Some have an existing customer base, you just go in and take it over. But whenever I open a new location \u2014 pre-existing or not \u2014 I have a problem with diluting the market too much. In some of these towns, the stores are already being run right; all we would have done is diluted the market so no one have done well.<\/p>\n\n<p><a href=\"https:\/\/smarttan.com\/news\/wp-content\/uploads\/2012\/07\/20120531_11.jpg\"> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Express Tan, featured as August&#8217;s Member of the Month, has 17 locations throughout Kentucky and Tennessee. Owned by Ronnie and Johnny Allen and run by Jamie Hernandez, the salon has flourished due to it&#8217;s many specials and aggressive approach to advertising. But the company isn&#8217;t overeager to expand, it&#8217;s all about finding the right opportunity [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-9525","post","type-post","status-publish","format-standard","hentry","category-magazine-web-exclusive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>August Member of the Month: Express Tan - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Express Tan, featured as August&#039;s Member of the Month, has 17 locations throughout Kentucky and Tennessee. Owned by Ronnie and Johnny Allen and run by Jamie Hernandez, the salon has flourished due to it&#039;s many specials and aggressive approach to advertising. But the company isn&#039;t overeager to expand, it&#039;s all about finding the right opportunity for the business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/august-member-of-the-month-express-tan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"August Member of the Month: Express Tan - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Express Tan, featured as August&#039;s Member of the Month, has 17 locations throughout Kentucky and Tennessee. Owned by Ronnie and Johnny Allen and run by Jamie Hernandez, the salon has flourished due to it&#039;s many specials and aggressive approach to advertising. 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