{"id":9553,"date":"2012-07-16T12:30:18","date_gmt":"2012-07-16T16:30:18","guid":{"rendered":"https:\/\/smarttan.com\/news\/?p=9553"},"modified":"2012-07-16T10:49:55","modified_gmt":"2012-07-16T14:49:55","slug":"best-time-to-email-tweet-text","status":"publish","type":"post","link":"https:\/\/news.smarttan.com\/index.php\/best-time-to-email-tweet-text\/","title":{"rendered":"Best Time to Email, Tweet, Text"},"content":{"rendered":"

Figure out the optimal days and times to reach your target audience with social media updates, email blasts and texts with advice from the article \u201cThe Best Time to Send Emails, Tweets and Text Ads\u201d from Mashable.com. One recent finding is that a growing number of Americans are working after they leave the office, providing additional opportunities for digital marketers to reach them. Here\u2019s some other information to consider when scheduling your branded messages:<\/p>\n

Social Media<\/strong><\/p>\n

<\/strong>A recent study found that Facebook usage peeks at 3 p.m. EST on weekdays, with Wednesday being the busiest day of all. Fans are least active on Sunday, so hold off until Monday for important updates if you can. Interestingly, brand engagement on Twitter actually increases on the weekend, so tweet away on Saturday and Sunday!<\/p>\n

Email<\/strong><\/p>\n

<\/strong>Traditionally, many experts have advised marketers to set email blasts during the night or early in the morning, so messages are waiting for customers when they check their inboxes early in the day. But increased smartphone usage has led to email peaks at irregular times. Because of this instability, it\u2019s important to consider your audience and the nature of your message and adjust accordingly.<\/p>\n

Mobile<\/strong><\/p>\n

Ad interaction rates on mobile ad networks peak around midday, so lunchtime is a safe bet for delivering mobile ads and text blasts. To develop a more personalized structure, start by studying website analytics and translating visitation trends into your mobile campaign. Your mobile ad network is also a good resource for vital data that should impact your mobile schedule.<\/p>\n

Click here to read the entire article from Mashable.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Figure out the optimal days and times to reach your target audience with social media updates, email blasts and texts with advice from the article \u201cThe Best Time to Send Emails, Tweets and Text Ads\u201d from Mashable.com. One recent finding is that a growing number of Americans are working after they leave the office, providing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9553","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nBest Time to Email, Tweet, Text - Smart Tan News<\/title>\n<meta name=\"description\" content=\"Figure out the optimal days and times to reach your target audience with social media updates, email blasts and texts with advice from the article \u201cThe Best Time to Send Emails, Tweets and Text Ads\u201d from Mashable.com. One recent finding is that a growing number of Americans are working after they leave the office, providing additional opportunities for digital marketers to reach them. Here\u2019s some other information to consider when scheduling your branded messages: Social Media A recent study found that Facebook usage peeks at 3 p.m. EST on weekdays, with Wednesday being the busiest day of all. Fans are least active on Sunday, so hold off until Monday for important updates if you can. Interestingly, brand engagement on Twitter actually increases on the weekend, so tweet away on Saturday and Sunday! Email Traditionally, many experts have advised marketers to set email blasts during the night or early in the morning, so messages are waiting for customers when they check their inboxes early in the day. But increased smartphone usage has led to email peaks at irregular times. Because of this instability, it\u2019s important to consider your audience and the nature of your message and adjust accordingly. Mobile Ad interaction rates on mobile ad networks peak around midday, so lunchtime is a safe bet for delivering mobile ads and text blasts. To develop a more personalized structure, start by studying website analytics and translating visitation trends into your mobile campaign. Your mobile ad network is also a good resource for vital data that should impact your mobile schedule. Click here to read the entire article from Mashable.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.smarttan.com\/index.php\/best-time-to-email-tweet-text\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Time to Email, Tweet, Text - Smart Tan News\" \/>\n<meta property=\"og:description\" content=\"Figure out the optimal days and times to reach your target audience with social media updates, email blasts and texts with advice from the article \u201cThe Best Time to Send Emails, Tweets and Text Ads\u201d from Mashable.com. One recent finding is that a growing number of Americans are working after they leave the office, providing additional opportunities for digital marketers to reach them. Here\u2019s some other information to consider when scheduling your branded messages: Social Media A recent study found that Facebook usage peeks at 3 p.m. EST on weekdays, with Wednesday being the busiest day of all. Fans are least active on Sunday, so hold off until Monday for important updates if you can. Interestingly, brand engagement on Twitter actually increases on the weekend, so tweet away on Saturday and Sunday! Email Traditionally, many experts have advised marketers to set email blasts during the night or early in the morning, so messages are waiting for customers when they check their inboxes early in the day. But increased smartphone usage has led to email peaks at irregular times. Because of this instability, it\u2019s important to consider your audience and the nature of your message and adjust accordingly. Mobile Ad interaction rates on mobile ad networks peak around midday, so lunchtime is a safe bet for delivering mobile ads and text blasts. To develop a more personalized structure, start by studying website analytics and translating visitation trends into your mobile campaign. Your mobile ad network is also a good resource for vital data that should impact your mobile schedule. Click here to read the entire article from Mashable.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.smarttan.com\/index.php\/best-time-to-email-tweet-text\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Tan News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTan\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-16T16:30:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.smarttan.com\/wp-content\/uploads\/2022\/08\/Smart-Tan-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smarttannews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:site\" content=\"@SmartTan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smarttannews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/best-time-to-email-tweet-text\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/best-time-to-email-tweet-text\/\"},\"author\":{\"name\":\"smarttannews\",\"@id\":\"https:\/\/news.smarttan.com\/#\/schema\/person\/722dc7049af55e0ed743d67ce9ed4819\"},\"headline\":\"Best Time to Email, Tweet, Text\",\"datePublished\":\"2012-07-16T16:30:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.smarttan.com\/index.php\/best-time-to-email-tweet-text\/\"},\"wordCount\":277,\"publisher\":{\"@id\":\"https:\/\/news.smarttan.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.smarttan.com\/index.php\/best-time-to-email-tweet-text\/\",\"url\":\"https:\/\/news.smarttan.com\/index.php\/best-time-to-email-tweet-text\/\",\"name\":\"Best Time to Email, Tweet, Text - Smart Tan News\",\"isPartOf\":{\"@id\":\"https:\/\/news.smarttan.com\/#website\"},\"datePublished\":\"2012-07-16T16:30:18+00:00\",\"description\":\"Figure out the optimal days and times to reach your target audience with social media updates, email blasts and texts with advice from the article \u201cThe Best Time to Send Emails, Tweets and Text Ads\u201d from Mashable.com. 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Because of this instability, it\u2019s important to consider your audience and the nature of your message and adjust accordingly. Mobile Ad interaction rates on mobile ad networks peak around midday, so lunchtime is a safe bet for delivering mobile ads and text blasts. To develop a more personalized structure, start by studying website analytics and translating visitation trends into your mobile campaign. Your mobile ad network is also a good resource for vital data that should impact your mobile schedule. 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