Registration is now up and running for Smart Tan Downtown — Smart Tan’s 18th annual convention and trade show, Nov. 8-10 in Downtown Nashville.

The world’s largest indoor tanning expo — with a trade show featuring every major supplier — once again is centered around Smart Tan’s educational conference, with workshops engineered to help your business thrive in the future of the indoor tanning market.

This year’s conference is built to revitalize every element of your indoor tanning business. We’ll examine the current state of the industry, our vision for the future, and what it will take to get there. With strategic and tactical instruction on leadership, sales, equipment, marketing, training, professionalism, and more, we’ll rethink everything this year at Smart Tan Downtown.

The conference will include:

The Art of Leadership in Tanning: Pulling from his history as both a businessman and an artist, Erik Wahl has grown to become one of the most sought-after corporate speakers available today. Erik’s on-stage painting seamlessly becomes a visual metaphor to the core of his message, encouraging organizations toward profitability through innovations and superior levels of performance. Through The Art of Leadership in Tanning, Erik will make salon owners and employees wonder, “Why haven’t we ever thought about our business and culture this way before?”
The $100,000 Giveaway Game Show: Smart Tan’s 18^th annual convention ends with a big celebration and a big giveaway as we play our own fast-paced game show and give away thousands of dollars from vendor partners in this event. Attendees will win tanning beds, lotion and product packages and much more. Dozens of attendees will walk away with over $100,000 in tanning beds, spray booths, lotions and much more in a high-energy wrap up to the indoor tanning industry’s only international convention and trade show.

Marketing Madness: This all-day pre-conference event is packed with the marketing advice you need to beat your competition and win new customers. Rich Kizer and Georganne Bender, “Two of Retailing’s Most Influential People,” provide a comprehensive look at every technique you need to take your sales to insane new levels. With detailed instruction on social media, email campaigns, branding, in-salon marketing, and understanding and relating to your customers, Marketing Madness will refresh your entire promotional mix and revitalize your sales figures in 2014. Get ready to take notes!

Full educational conference program: Our revamped conference session lineup is packed full of classes that will benefit every level of employee and revitalize every aspect of your indoor tanning business. From “What You Can and Can’t Legally Say in Your Salon” to “Sculpt Your Salespeople into Superstars,” we’ve got it all covered!

And, as always, parties, nightlife and entertainment will also be a big part of the weekend!

Click here for a full conference schedule and to register.