By Matt Russell, Smart Tan CEO

When I met with a salon group that has been using SmartSun Therapy medical grade red light beds in their stores for two years, the purpose of the meeting was to discuss what we’ve …

As explored in the previous installment of this series, the recruitment process for a sales position in a tanning business is often centered around assessing potential. It’s rare to encounter a flawless candidate, but identifying individuals who exude charisma …

People of all walks of life rely on EFT to take care of their expenses, and most salons have acknowledged that by offering discounts for memberships that utilize automatic payments. For salons, this has the added benefits of regulating revenue …

Results Worth Paying For

Most of us have used, or are currently using, some sort of red light device in our stores. The most common device found in a tanning salon is a low-pressure lamp device that is probably included …

As more tanning businesses gravitate toward wellness-focused services and branding, the gap between those gaining traction and those struggling is becoming clear: wellness isn’t something you add—it’s something you become.

You can invest in state-of-the-art equipment. You can install new …

Artificial Intelligence (AI) is no longer a futuristic concept reserved for tech giants and innovative startups—it’s becoming an essential tool for small business owners across various industries. For tanning business owners, AI offers a wealth of opportunities to streamline operations, …

Want to increase your sales this busy season? Sure you do — but how? You could bring in new equipment, create new packages and promotions, or explore new marketing methods. Or you can enhance your potential to produce more revenue …

A first impression is a powerful thing, and it can make all the difference in transforming a new visitor into a loyal customer. Creating a welcoming and positive experience from the moment a customer walks through the door is always …