By Matt Russell, Smart Tan CEO

If you’ve purchased a reputable medical-grade red light therapy device, you need to give some serious thought about committing to that level of investment. Credible red light therapy is not, and should not be …

In a world increasingly focused on digital ads, automation, and online funnels, it’s easy to overlook one of the most reliable drivers of new business: what’s happening right outside your doors. Tanning is still a proximity-driven business. The people most …

From GrassrootsHealth

The unique biological consequences of full spectrum sunshine, including UVB, UVA, Red, Near Infrared, Far Infrared, and Blue Light

Tanning businesses play a crucial role in helping customers achieve a gradual summer glow, making May the perfect time to launch summer prep promotions.

Summer prep promotions offer an opportunity to provide valuable services and products while educating customers on …

Published on May 9, 2026 by GrassrootsHealth

Avoiding the sun may prevent some skin cancer deaths, but at the cost of overall health and longevity

When considering a major investment in a red light therapy bed for your business, it’s easy to be drawn in by a sleek, modern design. But while aesthetics matter for the client experience, it’s what’s under the surface that determines …

In any service-based business, consistency is what turns a good concept into a reliable operation. Clients don’t judge your salon based on your best employee—they judge it based on their most recent experience. If that experience varies depending on who’s …

Most people know tanning businesses for their UV and spray tan services, but many aren’t aware that they also offer spa and wellness treatments. Today’s tanning businesses find themselves competing not just with other tanning providers but also with spas, …