A new book by award-winning science writer Rowan Jacobsen argues that decades of sun-avoidance messaging have gotten the risk-benefit equation backwards for most people—and the mainstream is paying attention. “In Defense of Sunlight: The Surprising Science of Sun Exposure” has …

Revenue growth is often framed as a choice between attracting more customers and raising prices. Pairing modalities creates a third opportunity: increase the number of sessions a guest completes during the same visit.

A guest who is already in your …

From GrassrootsHealth

Knowing the history of how sunlight exposure has been utilized to cure disease and improve health is important for understanding why it is still so essential today

Key Points

• The “Diseases of Darkness” that are associated with vitamin

By Scott Nichols

Employees are your most important assets in the salon you run. Let me clarify: The most important person is the employee who is helping your customers, plain and simple, and there shouldn’t be any argument to that.…

As the market for red light therapy continues to expand, it’s crucial to understand the importance of using devices that adhere to proper manufacturing standards—specifically, those that meet FDA registration requirements. Unfortunately, not all equipment on the market is manufactured …

If you’re not paying attention to your client demographics, you’re not setting yourself up to maximize success now or in the future.

In many salons, an increased focus on wellness services has brought in older clientele, which is fantastic. But …

By Matt Russell, Smart Tan CEO

In my personal experience, one of the best things about running a business is that it never gets boring. You’re constantly faced with new challenges you have to overcome, and there are always new …

Today’s marketing options can reach customers anywhere and everywhere, but your best customer still usually lives, works, or works out within about a ten-minute drive of your front door. Better equipment and service can draw people across town, but proximity …