Here is a question worth sitting with for a moment. If you stopped offering discounts tomorrow, what would actually happen to your business?

Most owners flinch at the question because they’ve come to believe their customers will not pay full …

The SmartSun Therapy SST28 sets the standard for red light technology in the tanning industry with precise engineering that maximizes the functional irradiance that actually reaches and penetrates the user’s skin.

The distance between the unit’s LEDs and the user’s …

By Scott Nichols

If you are one of the few people that is glued to the news, you are brave! Depending on the day and even the hour, the news can give you some hope and more likely some anxiety. …

Summer is the perfect season to host events that boost your salon’s visibility, attract new clients, and strengthen relationships with existing customers. With the excitement of warm weather and summer vacations, people are looking for ways to feel and look …

What began as a simple way to encourage client loyalty has evolved into a refined, revenue-driving model at the heart of the most successful salons. While early EFT programs focused on offering maximum access for minimal cost, top-performing salons have …

By Crystal Dunford

Just when I thought I had life figured out, I learned how quickly everything can change.

For 17 years, I had a career with the federal government, focusing on benefits, retirement, and planning for the future. My …

Picture a client who has been tanning for fifteen years. She knows what a good session feels like: the warmth, the flush, the faint smell of heat on skin. She knows how her body responds, how long it takes to …

Revisit this Smart Tan Magazine cover feature from July 2024:

As the tanning industry continues to adapt to modern consumer preferences, so too must our approach to attracting new customers.

Today’s young adult consumers represent the future of all tanning …