RECOMMENDED LINKS
TanningTruth.com
We Are Sunshine

Red Light Retail: Multi-use skin care products are transforming sales potential

Monday, April 13th, 2026

Long before red light therapy became mainstream in salons, industry product manufacturers were already ahead of the curve, formulating products that prioritized skin care just as much as tanning results.

While UV tanning remains the foundation of the industry, the …

Why the Optimal Vitamin D Range May Be Higher

Friday, April 10th, 2026

Could limiting vitamin D recommendations unintentionally limit the full spectrum of its health benefits?

Key Points

  • Optimal vitamin D levels may extend beyond the recommended 40–60 ng/mL range, with emerging evidence supporting a broader target of 40–80 ng/mL.
  • Higher serum

Straight to the Point: Advertising that minimizes cost, maximizes return

Thursday, April 9th, 2026

Advertising during tanning season is tricky business. It’s the best time to reach new tanners and drive more sales, but you also don’t want to spend too much or discount when so many people are already coming in anyway. So, …

Options, Not Ultimatums: Wellness-driven strategies for enhancing retention & revenue

Wednesday, April 8th, 2026

For decades, membership retention in the tanning business has been treated as a defensive exercise. Owners talk about “holding onto” members, “locking them in,” or “preventing cancellations,” especially when the calendar flips to summer and usage patterns naturally shift.

But …

Why All Effective Marketing is Math

Tuesday, April 7th, 2026

By Grant Miller

I never thought in my wildest dreams that I would ever be teaching anyone about math of any kind. It was one of my worst subjects in school. If the world depended on me to calculate the …

How to Manage Someone You Don’t Like

Monday, April 6th, 2026

By Ashley Laabs

One of the most difficult aspects of managing a team is to practice a high level of professionalism. Often, this means putting objectivity ahead of your own personal preferences. This task is rarely more challenging than when …

High-Dose Vitamin D May Help Direct Calories Toward Muscle Instead of Fat, Study Suggests

Friday, April 3rd, 2026

A study published in The Journal of Physiology is shines light on another powerful benefit of the “sunshine vitamin” (Zhang et al., 2025). As reported by Men’s Health (Tracey, 2025), the research reveals vitamin D may …

Real Red Light. Real Results. Real Revenue.

Thursday, April 2nd, 2026

Red light therapy is no longer a niche wellness service—it’s a booming industry that’s expanding far beyond tanning salons. From high-end wellness spas to boutique fitness studios and even chiropractic offices, businesses everywhere are capitalizing on the rising demand for …

800-652-3269
Canada
866-795-3755