By Grant Miller

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new clients as …

At Lectric Beach Wellness & Sun Club, owner Dion Borkowicz has aligned his business with his personal values, blending tanning, red light therapy, and wellness services in a way that reflects his longtime dedication to health and fitness.

“I’m into …

From GrassrootsHealth

Vitamin D contributes to hundreds of physiological processes each day having to do with a wide array of health effects, which is why a deficiency can lead to so many different negative health outcomes – from brittle bones …

When it comes to sales, presentation is often just as important as substance. We know it’s not a coincidence that some people are great at selling and some aren’t at all. It’s about framing the offer the right way and …

While it’s evident that well-equipped operators can experience unprecedented success in today’s tanning market, a lingering concern for the industry’s long-term future is the possibility that there’s not enough interest in tanning from younger consumers to sustain our businesses the …

Key Points

• One of the most important functions of vitamin D is to enable access to the information stored within DNA for a cell’s proper response to routine signals and stimuli, processes that occur constantly within every body tissue; adequate

What’s in a name?

Shakespeare’s famous line from Romeo and Juliet suggests that a name is just a label – that it doesn’t define the true nature or value of a person or thing. But in today’s tanning industry, that …