If you’re looking at red light as just another form of diversification on par with other services you add to build an all-inclusive membership, you’ve got it all wrong. Today’s red light has the potential to play a far more …

Marketing may bring someone to your business for the first time, but your staff determine whether that person ever returns. In the modern service marketplace, where experiences matter as much as products, every interaction between a customer and your team …

In an era dominated by digital landscapes, establishing an online presence is crucial for businesses of all sizes and industries. For tanning businesses seeking to attract and retain clients, mastering Search Engine Optimization (SEO) is key to standing out in …

As spring approaches, tanning businesses gear up for their busiest time of the year. With customers rushing in to prepare for vacations, weddings, and springtime events, the demand for exceptional service is at its peak. To meet this challenge, your …

Paying your staff more is a good thing. It’s good for hiring, for morale, for retention, and when your employees’ compensation is based primarily on commission, it’s definitely good for your sales.

With a well-strategized commission program, staff members are …

An all-access membership — one monthly price that includes every service you offer — is often the single most compelling offer a salon can make. It provides a level of value that clients can immediately understand, while also creating predictable …

As spring approaches and clients begin dreaming of sunny getaways, your salon has the perfect opportunity to highlight the benefits of a base tan. More than just a cosmetic enhancement, a base tan is a practical way for clients to …

By Scott Nichols

I just got off the phone and because of the phone call I had, I am going to change the whole topic of this article. I have this pet peeve about people not being able to get …