RECOMMENDED LINKS
TanningTruth.com
We Are Sunshine

From Tanning Salon to Wellness Center

Friday, July 18th, 2025

What does it really take to adapt, evolve, and build a “bulletproof” business in an ever-changing industry? Dion Borkowicz, owner of Lectric Beach Wellness and Sun Club, has navigated every era of the modern tanning industry, from its golden years

Identifying the Perfect Price Point

Thursday, July 17th, 2025

The key to succeeding without competing on price is understanding and utilizing your “unique value proposition” – what sets you apart from your competition. You don’t have to be cheaper if you are better and therefore provide additional value for …

‘Happiness in the Sky’: New study reinforces the connection between sun exposure and mental well-being

Wednesday, July 16th, 2025

A new peer-reviewed study published in Biodemography and Social Biology adds fresh scientific weight to what tanning professionals and sunshine lovers have long believed: a little sunlight can go a long way for your mood.

Titled “Happiness in the Sky:

Price Red Light Therapy as a Serious Medical-Grade Service

Wednesday, July 16th, 2025

By Matt Russell, Smart Tan CEO

If you’ve purchased a reputable medical-grade red light therapy device, you need to give some serious thought about committing to that level of investment. Credible red light therapy is not, and should not be …

A New Way to Look at Your Business

Tuesday, July 15th, 2025

By Scott Nichols

If you are one of the few people that is glued to the news, you are brave! Depending on the day and even the hour, the news can give you some hope and more likely some anxiety. …

Planning and Promoting Summer-Themed Events

Monday, July 14th, 2025

Summer is the perfect season to host events that boost your salon’s visibility, attract new clients, and strengthen relationships with existing customers. With the excitement of warm weather and summer vacations, people are looking for ways to feel and look …

The Magnificent Sun, UV, and What They Do for Our Bodies and Minds

Friday, July 11th, 2025

By Dr. Marc Sorenson, Sunlight Institute

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …

Adapting Leadership Styles for Optimal Team Management

Thursday, July 10th, 2025

In the course of a single day, a manager may use many different types or patterns of leadership. Let’s look at the most common styles used and when they are most effective.

Democratic

This leadership style allows the supervisor to …

800-652-3269
Canada
866-795-3755