Every month, Smart Tan Magazine spotlights an exceptional salon owner whose story deserves to be told. Our Member of the Month feature is a chance to recognize the people behind the businesses—owners who are evolving with the industry, leading strong …

Alongside the introduction of the SmartSun Therapy SST28, Wilbraham Tanning created a new top-tier membership offering clients unlimited access to tanning, spray tanning, and the medical-grade red light device. According to owner Samantha Asselin, the addition of the SST28 was …

All too often, pricing in the tanning industry has been shaped by instinct—what feels competitive, what nearby salons are charging, or what seems reasonable based on experience. That approach may have worked in a simpler model, but it’s becoming less …

When it comes to sales, presentation is often just as important as substance. We know it’s not a coincidence that some people are great at selling and some aren’t at all. It’s about framing the offer the right way and …

Key Points

• One of the most important functions of vitamin D is to enable access to the information stored within DNA for a cell’s proper response to routine signals and stimuli, processes that occur constantly within every body tissue; adequate

Revisit this Smart Tan Magazine cover feature from June 2025:

What’s in a name?

Shakespeare’s famous line from Romeo and Juliet suggests that a name is just a label – that it doesn’t define the true nature or value of …

As tanning salons continue expanding into the broader world of wellness, it’s easy to get swept up in the excitement of new offerings. But as you grow, it’s essential not to lose sight of the foundation that built your business: …

For a new owner just months into the tanning industry, most early decisions come with a level of uncertainty. For Chris Crescenzo, one of those tough decisions paid off almost immediately. Within two months of installing the SmartSun Therapy SST28 …