Want to increase your sales this busy season? Sure you do — but how? You could bring in new equipment, create new packages and promotions, or explore new marketing methods. Or you can enhance your potential to produce more revenue …

A first impression is a powerful thing, and it can make all the difference in transforming a new visitor into a loyal customer. Creating a welcoming and positive experience from the moment a customer walks through the door is always …

For years, red light therapy was known mostly for what it could do for the skin—brighter tone, improved texture, a more radiant appearance. But in today’s wellness-driven market, something much bigger is happening. More clients are seeking out red light …

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …

A recent study published in European Journal of Applied Physiology highlights a significant prevalence of vitamin D insufficiency among German elite athletes. The research, led by Sebastian Hacker and colleagues, analyzed the vitamin D status of 474 athletes across ten …

Your employees have been trained on smart skin typing, but do your clients understand what smart tanning means? You might think it’s unnecessary for them to really get it, as long as your tanning consultants are there to guide them …

A large new analysis of UK Biobank data found that people with higher habitual ultraviolet (UV) exposure lived longer and died less often from cardiovascular disease and non-skin cancers, without a corresponding increase in skin cancer deaths.

The study—analyzing more …

As more tanning businesses transition to a spa and wellness-focused model, finding the right service to bridge the gap between beauty and holistic wellbeing is critical. The SmartSun Therapy SST28 is the perfect introduction into this growing space, offering unmatched …