Dallas Ross and Brandon Scott, X-Treme Tan

Dallas Ross and Brandon Scott, co-owners of X-Treme Tan in Cedar Park, TX, are probably some of the most enthusiastic salon owners you’ll meet. Since they have just one location, they are able to maintain a constant presence and develop their passion for tanning and customer service. It’s not just a job; it’s a lifestyle!

In this month’s web exclusive, Brandon shares his experience adding body wraps to the salon and shows off some of the salon’s videos.

Q: How has the addition of body wraps affected X-Treme Tan?

A: It has become very popular. We built a room in our lobby and put up a sign advertising that clients could burn thousands of calories. There’s some aromatherapy and an instructional video on loop in the room. Even without sites like Groupon, we had great demand and made our money back in three months.

We sold five sessions for $139 and offered a free session during our customer appreciation day. What helped a lot was giving one of our clients three free sessions and a spray – she agreed to do before and after pictures for us. She lost about eight pounds and has kept it off. You don’t have to be overweight to do this. We have girls in bikini contests coming in.

For more information about the salon, visit www.x-tremetan.com.