Two-thirds of indoor tanning businesses say that at least some of their sunless-only customers eventually try UV tanning in their salon, a SmartTan.com poll conducted this month found.

According to the poll, 31 percent of tanning businesses say that “many” of their sunless-only customers eventually try UV tanning and 35 percent say “some” sunless-only customers try UV. Thirty-one percent of salons say “few” of their sunless clients eventually try UV and just 3 percent say none of their sunless-only customers ever try their UV tanning services.

Sunless services provide a great opportunity to bring people that aren’t completely sold on UV tanning into your business, where you’ll have the chance to impress them and showcase the benefits of traditional UV tanning. And this logic goes both ways – convincing clients to use sunless tanning to complement their UV tan is the best-case scenario for your business.